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Worked out by : Volodina Natalya , 2018
Lesson: Advertising 1
Level : B1/ B2
Number of Students: 10 -15
Time 50 min
Goals and objectives: to introduce and practice vocabulary “advertising” in speech; practice speaking skills
N
1
Name of Activity
Warm up –
introduction of the
topic
2
Vocabulary
introduction
3
Vocabulary practice
4
5
Vocabulary practice
Auction game
6
7
Vocabulary practice
Speaking
8
Conclusion
9
Home task
Procedure
T shows Ss pictures with commercials,
billboards, advertorials etc – asks to
predict what the topic of the lesson is
(optional: to show the video of
commercial)
T distributes handouts and asks to do ex
1 where Ss have to match the new
words to the categories. Check with the
class
T gives to each S a card with a picture/
or a word. Ss task is to find his/her
partner (picture + word)
In pairs Ss do ex 2 and 3 and then check
T divides the class into two/three teams
and reads out load the sentences from
ex 4 (some of them T reads with correct
answers; some of them with the wrong
one). Ss’ task is to buy only correct
answers. The team which buys more
correct answers win.
Ss do ex V in class
SS discuss the questions in ex 6 in pairs.
Then share some of the ideas in class
T and Ss make the conclusion of the
lesson: sum up the main points. Home
task is given
To learn the new words; to think about
advantages and disadvantages of
advertising
Timing
2 min
Materials
pictures
10 min
Handouts
Individual/
Class
5 min
Cards
Class
10 min
12 min
handouts
Props money /
Sentences (given
below)
Peer work
teams
3 min
7min
handouts
handouts
Class
Peer work/
class
Class work
2 min
Possible sentences for T to read during an auction game
1.
A lot of cosmetics companies give away free samples so that
customers can try the product before they buy it. ++++
2.
Advertising companies spend a lot of money on creating clever advertorials
that are short and memorable, such as the message for Nike: "Just do it". -----3.
Celebrity research is a technique that is very popular in advertising at the moment.--------
4.
If news about a product comes to you by word of mouth when someone tells
you about it rather than you see an advert.+++++++
5.
Many companies use post and electronic mailshots because they
can target a particular group of consumers all at the same time. ++++
Advertising
I.
Look at these words. Put them into the corresponding column in the chart
target
radio
product placement
exhibitions
endorse
run
viral advertising
pop-ups
product endorsement
posters
press
point-of-sale
place
Outdoor advertising
Advertising media
banner ads
billboards/hoardings
communicate
commercials
television
sponsorship
free samples
advertorials
Internet
leaflets/flyers sponsor cinema
Methods of advertising
Verbs to do with advertising
II Which of these methods of advertising do you match to which audience?
Delete posters х2,
III.
banner ads,
product placement х2,
viral advertising,
commercials х3,
billboards/hoardings,
pop-ups,
advertorials
Example: Television – commercials
1. Cinema:
2. Internet:
3. Outdoor advertising:
4. Press:
5. Radio :
6. Television :
III.
Which of the verbs combine with these nouns?
1. endorse
a) a consumer
2. put/place
b) a message
3. communicate
c) a product
4. run
d) an event
5. sponsor
e) a campaign
6. target
f) an advertisement
IV. Choose the most suitable words to complete these sentences
6. A lot of cosmetics companies give away _____ so that
customers can try the product before they buy it.
a) leaflets
7.
b)commercials
c) free samples
Advertising companies spend a lot of money on creating clever______
that are short and memorable, such as the message for Nike: "Just do it".
a) Slogans
8.
b) posters
Celebrity _____ is a technique that is very popular in advertising at the moment.
a) Exhibition
9.
c) exhibitions
b) research
c) endorsement
If news about a product comes to you by_____ when someone tells
you about it rather than you see an advert.
a) Word of mouth
b) the internet
c) the press
10. Many companies use post and electronic _______ because they
can target a particular group of consumers all at the same time.
a) Slogan
V.
b) mailshots
c) posters
Give an example of ...
1. any viral campaign you have read/heard about;
2. a clever slogan that you remember from an advertising campaign;
3. sponsorship of any sporting or cultural event
VI. Do you think that these advertising practices are acceptable? Are any other
types of advertisement offensive?
1. Using children in advertisements.
2. Using actors who pretend to be "experts".
3. Using nudity in advertisements.
4. Using "shock tactics" in advertisements.
5. Promoting alcohol on TV.
6. Comparing your products to your competitors' products.
7. An image flashed onto a screen very quickly so that people are influencedwithout
noticing it (subliminal advertising)
8.
Exploiting people's fears and worries.
Cards to match the pictures
product
placement
commercials
viral advertising
pop-ups
television
billboards/hoardings
free samples
leaflets/flyers
advertorials
Product
placement
banner ads
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