2. FOCUS TARGET CUSTOMER
(COMPLETE AND GIVE TO ROLE­PLAY PARTNER)
Using the “Customer Zoom Tool” from previous work, complete your target customer profile. Imagine helping
a friend fill in a Facebook, a LinkedIn, or even a dating app profile! Feel free to leave any box blank, but
write enough so that someone else can play this character.
Problem they have in the marketplace (from your business model)
PHOTO
Name:
Age:
Unique Attribute or Trait 2
Unique Attribute or Trait 3
Behavior 2
Behavior 3
Where they live
How much they make
Education Background
Political View
Quirk
Likes
Relationship
Family
Dislikes
Favorite App
Other
Other
Unique Attribute or Trait 1
Traits are not learned (commonly)
Behavior 1
Behaviours can be learned
Copyright Matthew Rivaldi and Aaron Iffland.
WorkingBusiness.com