How Geofencing can Help
Businesses to Grow their Sales?
8 July 2019
www. leap.ooo
In the times when the Internet was a heated topic and inconceivable fantasy, marketers had to find
off-beat ways to reach their customers. When any customer passed by their store, they played flute
to attract them. It was a tough but most effective way of selling in ancient days. Those times have
gone by and now brands don’t have to put in so much effort to reach their customers. With the
advent of the internet and technology, advancement brands can now fuse in user engagement at
ease.
Mobile devices are an essential way of communication between brands and consumers. They help
brands to get directly in touch with their customers. This shows user engagement has evolved from
being 1-dimensional to being a 2-way channel. Brands can not only reach their users but users can
also communicate with their favourite brands easily.
What is Geofencing?
You must have observed in science fiction movies that motion detectors send an alert if the actor
enters the territory of the villain. Well, Geofencing works in a similar way creating a virtual boundary
around a certain area with the help of technologies such as:
● GPS (Global Positioning System)
● RFID (Radio Frequency Identifiers)
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How Geofencing can Help Businesses to Grow their Sales?
WWW.LEAP.OOO
“Did you know that as per SBWIRE’S report that the geofencing industry is expected to grow by
27.5% by the year 2022?”
From a map, you can draw and mark a specific geographical area and circle it with a digital barrier.
This marked area can detect and communicate with mobile devices that fall into this territory. The
creator of Geofence can send SMS, email, pushup notifications to the devices that enter into the
marked area. This gives an opportunity to a marketer with three avenues to engage with users.
When mobile device –
a. enters in the fence
b. exits the fence
c. remains parked in the fence
How Brands Can Leverage Geofencing Effectively?
Drive customers towards physical stores
Brands can send messages to the users who have interacted with a geofence in real-time. That
message can be anything related to recent offers which lure them to visit their physical store.
Grow your sales with an increase in traffic
After applying point one, brands can convert their increasing traffic to the store from geofencing to
product impressions and ultimately sales. It also depends on how well the offer has been pushed to
its customers.
Create personalised customer experience
When brands engage with their customers at the right time, at the right place with the right
message, it adds value to their brand experience. A personalized message that pops up for the
benefit of a consumer from a trusted brand near them helps to create a positive and long-lasting
impact.
Refine customer profiles with location data
Geofencing helps brands to separate their cream customers from the crowd. It enables them to
collect useful data about their regular loyal users and connect the dots regarding their interest
through behavioural data.
Compelling Use Cases of Geofencing
Dunkin Donuts
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How Geofencing can Help Businesses to Grow their Sales?
WWW.LEAP.OOO
On World Donut Day, Dunkin Donuts released a geo-filter on Snapchat that gave a twist to a giant
Donut over a person’s head. In order to unlock the filter, users had to visit the store. They also
received a free Donut with an order of coffee.
BMW
BMW uses Geofencing for their newly launched advanced vehicles that have the new BMW
trackstar. It adds an invisible geofence around the car. If the car moves beyond the geofence or
anyone tries to access it without the key, it sends an alert to the owner.
Foursquare
Foursquare’s new Pilgrim SDK detects new locations of their users and delivers related
recommendations sourced from their user community. The idea is to utilize user-generated content
contextually and create a great customer experience.
Final Thoughts
According to marketing guru Seth Godin, we are living in the era of ‘Permission Marketing.’ Brands
are hustling for new creative ways of engaging with their consumers. Marketing industry has
adapted the technology accordingly and one of them is Geofencing.
With Geofencing, brands can enhance the value entering into their user’s lives resolving their issues
or providing next level facilities. A location based advertising platform like LEAP allows brands to
connect with their consumers directly. It features advanced technology like GPS and RFID systems
that enables them to send offers to those users who interact in the created geofence.
To learn more or for a quick product demonstration, you can contact us at leap.ooo.
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How Geofencing can Help Businesses to Grow their Sales?
WWW.LEAP.OOO
Intelligent Consumer Connect
Global HQ
Maria Montessorilaan 3,
2719 DB Zoetermeer,
The Netherlands
E-mail : hello@leap.ooo
https://leap.ooo/
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How Geofencing can Help Businesses to Grow their Sales?
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