How SEO tools and strategies work in tandem to be
your Site optimizer?
By the pace with which Digital Marketing concepts are growing, it’s really
intimidating. As an integral part of digital marketing strategy, SEO is
playing a vital role in driving numerous customers to the business via online
platforms. Top research firms’ surveys reveal that the main priority for a Site
optimizer is IT cost optimization for benefits realization and improving
business value.
By simple definition, SEO is a strategy that can be analyzed in multiple
levels using diverse tools to help the website owners to rank their websites on
top of the search engines results. Therefore, the main purpose of an SEO
optimizer is to drive as much traffic as possible for business growth.
 SEO audit tool
 seo website optimization
Interestingly, just fixing the simple SEO elements can make a huge impact
for smaller and simpler sites while SEO is more complex and involves a
broad scope of considerations when websites run several sections deep.
Therefore, you may see that some small businesses are running full time
depending on marketing experts, while large enterprises seek the
collaboration of expert strategies with tools.
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How the SEO tools could be your Site Optimizer?
Every single tool that is available for optimization holds a substantial value.
A professional Site optimizer knows that tools are just a means for achieving
the goals for your website.
1) Website performance statistics: Having a comprehensive tool in place
will help you find your website’s information and how it is performing
overall. Site optimizers will analyze the conversions and collect every piece
of information of the incoming links. Site optimizer in the form of such a tool
will enable you to determine traffic you receive on your website and backtrack the link to find the bounce rate, referral sites, and much more.
Speed Update: It is meant for adding mobile speed to the ranking factors of
the search engine’s list. This factor will help the SEO optimizers to
understand how fast their website page loads and what are the existing issues
in the website. Thus, the SEO will be able to fix the problems ASAP.
2) Role of reports :As there is none optimization protocol for websites, the
Site optimizer tools are the best thing to use. The tools will let you gather
info in a particular format. The information will be stored as user behavior
reports which will contain tons of data. It will give you intel regarding about
the people who click on your website, their scrolls, location, and other useful
information.
3) CMS: Some content management systems such as Wordpress come with
an advantage of handy plugins tocover the SEO basics each time you create a
new page or blog post for the website. You will need to install the plugin on
the website and activate it. Just as the plugin gets active, you will be able to
access all of its features. It gives you the SEO score and readability analysis
of the website. If the website needs any kind of improvement, then the tool
will notify you of every single aspect that needs to be optimized, thus being a
classic site optimizer. You can also check whether the keywords are focused
on the webpage or not.
 Website optimization
 spell check website
Here is the list of best tools without which you won’t be able to conduct
the optimization techniques.
1) Crazy Egg: As there is no optimization protocol for websites, the Site
optimizer tools are the best thing to use. Among the tools, Crazy Egg will let
you gather info in a particular format. The information will be stored as user
behavior reports which will contain tons of data. It will give you intel
regarding about the people who click on your website, their scrolls, location,
and other useful information.
2) Google Search Console: As Google Webmaster Tools is now called
Google Search Console, it is not just the name which is changed. It is a
comprehensive tool to find your website’s information and how it is
performing overall. GSC will analyze the conversions and collect every piece
of information of the incoming links. With this tool, you will be able to
determine how much traffic you are getting on your website and back-track
the link to find the bounce rate, referral sites, and much more.
3) GTmetrix:Recently Google announced the Speed Update to this tool. It
is meant for adding mobile speed to the ranking factors of the search engine’s
list. This tool will help the SEO optimizers to understand how fast their
website page loads and what are the existing issues in the website. Thus, the
SEO will be able to fix the problems ASAP.
4) Elite Site Optimizer: True to its name this website optimizer was built
with the goal of finding new SEO opportunities for the businesses. This site
optimizer is dovetailed with the business intelligence capabilities to deliver to
the website owners the SEO insights and the gaps their websites to make
informed decisions. Internal link checker is one of the unique features that
will help identify the SEO issues even in the development and staging
environment to ensure a page is successful when it goes live.
5) Yoast SEO:It is a handy plugin that ensures that the SEO optimizer is
covering the bases each time when you create a new page or blog post for the
website. You will need to install the plugin on Wordpress website and
activate it. Just as the plugin gets active, you will be able to access all of its
features. It gives you the SEO score and readability analysis of the website. If
the website needs any kind of improvement, then the tool will notify you of
every single aspect that needs to be optimized. You can have an in-depth
analysis of both fronts. You can also check whether the keywords are focused
on the webpage or not.
Every single tool that is available for optimization holds a substantial value.
So, don’t just think of getting one and believe that you are good to go. As you
can never be sure enough, there is no harm in spending a little bit more time
and efforts on your website. A professional Site optimizer knows that tools
are just a mean for achieving the goals for your website. You can also try out
some other popular tools like Moz, Ahrefs, Ubersuggest, Hello Bar,
UserTesting, or Screaming Frog for leveling up your website’s digital
marketing strategies.
In conclusion, a tool that nails the right metrics to streamline your SEO, in
combination with appropriate digital marketing strategies tailored based on
informed decisions made out of those metrics serves as a site optimizer for
leveling up your website’s digital marketing strategies.