Uploaded by Angelica Sulea

Banned-Advertisement (1)

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BANNED ADVERTISEMENT : OVER-SEXUALITY
American Apparel Inc was a North American clothing manufacturer, designer,
distributor, marketer and retailer based in Los Angeles, California. Founded by Dov
Charney in 1989. They have been known to made a name for itself over the years
through controversy. American Apparel (AA) has launched a lot of racy, over-sexual,
pornographic, smutty, exploitative of women and inappropriately sexualised young
women.
Their advertising campaign were banned in most country as it is still be considered
unsavory - American Apparel treating women as sex objects, no matter their ages.
Sexual contents are shunned upon especially in Muslim-dominated countries. AA
campaign such as below looked innocent however, the full scale pictures weren’t so
innocent as it bordered the line of child-sexualisation.
The marketing campaign below raised complaints among the viewers, challenging
that the image was “irresponsible and offensive” because it portrayed an image of a
model who looked under 16-years-old.
Many of the images used by American Apparel to sell
women’s clothing portray models in
extremely provocative poses, in various stages of
undress.There are speculation that AA also
keeps producing risque creative deliberately
so its advertising gets banned, for the extra
free publicity ASA (Advertising Standards
Authority) adjudications bring with them.
“Safe to say she loves socks”
Based on the print advertisement, we could
clearly see that on its surface there is no
correlation
and
connection
between
the
product and the mini featured pictures that
appeared on the side frame which only represents the same woman (model) with
explicit image of sexual elements.
Despite this, the cultural practice of most individual from 4 seasons country would
practice using socks during their night sleep. Due to the weather and cold climate
which makes a socks as one of the essential items for a night sleep after pyjamas.
The double entendre behind the advertisement is the core of the ‘Pull Factor’ that
invites imagination while browsing through the advertisement towards night sleep
activities which is sexual intercourse. Having to say that this socks is comfortable
during the night even through sexual intercourse.
The abundance of racy advertisements like
above are not favorable towards moralized future generation. What message are we
trying to give to our children by allowing this type of media advertising into their
life?
“Swimming”
Despite the normal looking model, she is known to be
working in a porn film industry. Putting porn star on the
centre of your advertisement not only endorse the
immoral industries, but has the effect or normalising
the frowned upon adultery into the society.
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