INTRODUCING THE CONCEPT OF " FRIDAY DRESSING " - ALLEN SOLLY BECAME THE FIRST BRAND TO OFFER EXCLUSIVE MADE-TO-MEASURE SUITS TO CONSUMERS – LOUIS PHILIPPE " BEGINNING OF GOOD THINGS " – PETER ENGLAND WORLD'S FIRST LAUNCH OF THE FLEX COLLAR MEN'S DRESS-SHIRT – VAN HUESEN FIRST TO USE SHADE OF BEIGE AND TAN AND USED FABRICS LIKE KHAKI IN SHIRTS AND TROUSERS – ALLEN SOLLY THE BRAND HAS THE DISTINCTION OF INNOVATING THE FIRST EVER ' LEFT HANDERS ' SHIRT IN INDIA PERHAPS, IN THE WORLD – LOUIS PHILIPPE BRAND NAME IS INSPIRED BY LPI- THE CITIZEN KING OF FRANCE WHO WAS LOVED FOR LIBERAL POLICIES AND APPRECIATION OF ART – LOUIS PHILIPPE THE BRAND STYLED UP THE IPL TEAM CHENNAI SUPER KINGS IN 2018 – PETER ENGLAND THIS BRAND WAS BACKED BY " THE WORLD'S SMARTEST COLLAR " – VAN HUESEN THIS BRAND WAS APPOINTED AS THE OFFICIAL CLOTHIER OF BUCKINGHAM PALACE – VAN HUESEN