Blue Ocean Strategy - GharPar
By: Kinzul Iman, Areeba Javed &
Maria Meher
Blue Ocean Strategy
• Cutthroat competition results in nothing but a
bloody red ocean of rivals fighting over a
shrinking profit pool.
• Companies should instead look for new market
space and ways to reinvent the industry.
• Key Points
1. The competition is irrelevant
2. Differentiation and low cost can coexist
GharPar
• GharPar provides a brilliant solution by
bringing the spa to their home.
• A female led startup with an innovative web
and mobile-based solution
• Allows customers to enjoy all the latest beauty
treatment and services by professional
aestheticians in the comfort of home.
Contd.
• GharPar also launched its app on both IOS and
Android in Pakistan in February 2017.
• It offers the following features:
 One-Tap access to an assortment of services.
 Affordable and hygienic services provided on
time.
 Vetted professionals pampering you in the
comfort and security of your home.
 Rating beauticians to ensure service quality.
How can Competition affect the industry
•Companies are in an intense rivalry with one another
•Each business is striving to gain market share
•This increases the advertising and marketing expenditures
•All this leads to limited and divided profit margins
•Sustainability and growth is also not assured
How competition is made irrelevant
Secured
and
trained
Staff
Expert and
innovative
services
Home-Based
Beauty
Services
Hygiene
and
Quality
Standards
Easily
accessible
and timely
services
Which New markets have been created
Professionals
• Women and men managing personal and professional lives
simultaneously, hardly can get their time off for their spa time.
Time savers
• Time needs to be taken out from busy schedule.
Cost savers
• Expensive beauty treatments and services are not affordable by
people belonging to different socio-economic classes.
Features
• Services
• Punctuality is Sacred
• Booking Appointments
• Catering to Queries
• Providing Opportunities
• Engaging the Minorities
Low prices for consumers
• Low cost is important to attract consumer.
• There are also discount strategies for
customers written on their website:
15 + minutes late : 20% discount on order
30 minutes late: 50% discount on order
1 HR + late: 100% discount on order
How long this is going to be a blue
ocean?
• Due to its unmatched services, quick response
and up to date, hygienic equipment.
• Scope of growing the business nationally as
they are only operating in Lahore and
Islamabad.
• Idea can be replicated soon hence making the
market competitive.
• GharPar is not facing much competition and
its been 2.5 years