Business Plan Evaluation Student Names: ________________________________________________________
Requirements:
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Bound Professionally
Title Page
Table of Contents
Corresponding Page Numbers
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Business Overview
Sales & Marketing Plan
Operating Plan
Human Resources Plan
Action Plan
Executive Summary
Appendix
Evaluation:
Operating Plan: This outlines and addresses any human resources, facilities, and
technology infrastructure needs. It identifies all logistic and distribution needs. It
also provides implementation timetables and progress monitoring processes.
Human Resources Plan: This defines the form of business ownership and
provides the reasoning of the chosen form. It also provides an organizational
chart with members' names, roles, and qualifications. It defines the additional
stakeholders and solicited professional services.
Action Plan: 2-3 goals that you would like to see happen in the next 2-3 years.
Not too lofty. But not SMART goals.
Executive Summary: A brief description of the project, the financing required,
and additional information that help explain the business plan.
Incomplete
Sales & Marketing Plan: This clearly conveys the overall marketing strategy and
provides the budget. It also provides the plans for the following areas: pricing,
distribution, promotion, advertising, media, PR, sales, and sales management.
4.5
Guidelines
Somewhat Met
Competition: Competitors and type of Competition Chart and Competitive
Advantage; paragraph or bullets or both. Sell your business. Do what works best.
WOW THE READER!
5.0
Guidelines Met
Market Analysis: Market Segment, Products & Services, Pricing and Distribution,
Market trends, and Implications or risk factors
Expectations
Met
Business Overview: This clearly conveys the business idea. It includes a detailed
reason for the launch as well as a detailed description of the service / the
product offered. It describes the company's vision, mission, focus, and value
proposition.
Expectations
Exceeded
Value
3.75
3.0
>2.9
Value
3
2.7
2.25
1.8
0
Organization: Writing shows high degree of attention to logic and reasoning of
points. Unity clearly leads the reader to the conclusion and stirs thought
regarding the topic.
Content & Development: Content indicates synthesis of ideas, in depth analysis
and evidences original thought and support for the topic. Main points well
developed with high quality and quantity support. Reveals high degree of critical
thinking.
Professionalism: Meets all formal and assignment requirements and evidences
attention to detail (even the small ones); all margins, spacing and indentations
are correct; business plan is neat and correctly assembled with a professional
look.
Character & Personality: it is clear that the students followed instructions but
they also added their own touches to show their character, personality, and
passion for the topic.
Spelling, Grammar, & Mechanics: Business Plan is free of distracting spelling,
punctuation, and grammatical errors; absent of fragments, comma splices, and
run-ons.
TOTAL:
One thing that could be improved upon:
Two things that set your business plan apart from your classmates:
/55
%