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5 Brilliant Ways to Advertise Using Location Based Marketing Techniques

5 Brilliant Ways to Advertise
Using Location Based
Marketing Techniques
May 2019
www. leap.ooo
The increasing use of smartphones has transformed the opportunities for retail landscape at a
huge level. In 2019, the number of mobile phone users is forecast to reach 4.68 billion according to
Statistica. From this, it seems that retailers will be experiencing a lot of opportunities in terms of
reaching their consumers.
New technologies continue to revolutionize the mobile landscape. It has enhanced the ability for
tracking the location of a person in real time. A marketer can take the most advantage of such
intelligent mechanism and create a promising advertising strategy. Let’s find out how.
#1 Geolocation Marketing
Beacon is one of the disruptive technologies that help brands to locate the current position of their
customer. Accordingly, grabbing their attention through push notifications with coupons,
promotions or other targeted offers in their mobile.
By using beacons, the mobile commerce has discovered a shift in identifying the personas and
providing value to customers. A beacon platform named ‘Swirl’ conducted a study and mentioned
that 73 percent of shoppers who received a beacon-triggered message on their smartphone felt
like making a purchase when they visited a store. While 61 percent of shoppers felt the message
prompts them to visit the store more often.
#2 Micro-Moment Marketing
A new wave of marketing frequently heard as ‘Micro-Moment’ has amplified the curiosity of many
marketers. In one of their recent events, Google stated, “Mobile has forever changed the way we
live, and it’s forever changed what we expect out of brands. It has fractured the consumer journey
into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for
brands to shape our decisions and preferences.”
Retail brands can increase their awareness with relevant content during these micro-moments.
Studies have shown that it boosts 46% of brand awareness simply through mobile search ad
results. Additionally, 51% of smartphone users have discovered a new company or product when
conducting a search on their smartphones.
The only thing to take care of is your content strategy. It should be mobile optimized at all stages
of the customer journey. A variety of content acts as a key towards enhanced engagement and
awareness. It may range from ad targeting, customer reviews, YouTube videos, social posts, visual
content and optimization of local search results.
#3 Location based Mobile Ads
5 Brilliant Ways to Advertise Using Location Based Marketing
Targeting specific locations to reach customers, creates endless possibilities for retail brands. Geotargeting services from Google and Yahoo has brought this in for advertisers to design a campaign
based on specific locality.
The number of options that geo-targeting offers today helps to target the audiences based on
country, state, city, and ZIP code level. A unique feature of Google AdWords known as income
location targeting provides advertisers to target those consumers that are capable to avail their
product or services.
#4 Geolocation Technologies
Geolocation technologies offer various innovative ways to enhance the mobile customer
experience. Understanding your target audience, retailers can craft and implement delightful
strategies that attract their mobile users. One of the promising examples of a company doing this
effectively is Taco Bell, which has successfully implemented strategies to reach millennials being
their target audience.
There are many examples of retailers and companies across different industries that are quite
successful in implementing geolocation strategy. It has helped exponentially in enhancing the
customer experience during their buying journey.
Among many such applications – a location enabled advertising mobile app (LEAP) for brands and
retailers, brings gaming and entertainment to encourage consumers with deals and rewards. It
acts as a digital advertising platform which empowers brand owners to increase sales by increasing
consumer outreach and engagement.
#5 Geofence Display Advertisements
Geofencing is another interesting strategy for advertising which allows targeting those customers
entering a certain geographic radius. The combination of GPS, radio frequency identifiers, and
beacons enables this new marketing tool for retail brands. Retail brands can define the latitude
and longitude of the required area such as parking lot or a specific part of the city. When any
mobile device with its location turned on enters into the proximity of the fencing, it will receive
targeted ads.
Also, you can determine whether the customer who has received your ad have visited the
showroom after viewing it or left from that location.
A brand can follow their consumers throughout the journey from the first click to final check-out.
With this, they can virtually follow the consumer and motivate them at each step of their buying
journey. Schedule a demo https://leap.ooo/contact-us/ and know more about LEAP.
5 Brilliant Ways to Advertise Using Location Based Marketing
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5 Brilliant Ways to Advertise Using Location Based Marketing