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Collective Marketing Manual (01.09.15)

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U-Growth Phase II

Recovery and Development in

Northern Uganda Component

Collective

Marketing

Manual

Government of Uganda

Danida

Version no.

1

1 /9/2015

Collective Marketing Manual

(Back side of front page)

Date: 1/9/2015 Page 2

Collective Marketing Manual Date: 1/9/2015 Page i

TABLE OF CONTENTS

List of Acronyms .............................................................................................................. ii

1. INTRODUCTION ......................................................................................................1

1.1 Purpose and Scope of the Manual .............................................................................. 1

1.2 Content of Manual .................................................................................................... 1

1.3 Distribution and Maintenance of the Manual ................................................................ 1

2. IMPLEMENTATION STRATEGY FOR COLLECTIVE MARKETING ...............................2

2.1 Advantages of Collective Marketing ............................................................................ 2

2.2 DAR/RALNUC Strategy for Collective Marketing ........................................................... 2

3. STAKEHOLDERS ......................................................................................................5

3.1 Farmer Groups ......................................................................................................... 5

3.2 Buyers ..................................................................................................................... 5

3.3 Implementing Partners .............................................................................................. 5

3.4 District Local Governments ........................................................................................ 6

3.5 Coordination Function DAR/RALNUC ........................................................................... 7

4. COLLECTIVE MARKETING ACTIVITIES ....................................................................8

4.1 Sensitise Farmer Groups ............................................................................................ 8

4.2 Elect Marketing Committees....................................................................................... 8

4.3 Train Marketing Committees and Farmer Groups ......................................................... 8

4.4 Prepare Seasonal Marketing Plan ............................................................................... 9

4.5 Identify Buyers and Provide Links............................................................................... 9

4.6 Collect and Disseminate Price Information .................................................................10

4.7 Quality Assure and Pack Produce ..............................................................................10

4.8 Bulk and Sell Produce (Model 1) ................................................................................11

4.9 Bulk, Store and Sell Produce (Model 2) ......................................................................11

4.10 Keep Records ........................................................................................................12

4.11 Report on Marketing Activities .................................................................................12

ANNEXES .................................................................................................................. 13

Annex 1. Training Programme for Marketing Committees ..................................................13

Annex 2. Formats for Seasonal Marketing Plans ...............................................................14

Annex 3. Register of Potential Buyers ..............................................................................16

Annex 4. Example of Collection of Local Price Information ................................................17

Annex 5. Standard Contract between Seller and Buyer .....................................................20

Annex 6. Format for Registration of Bulked Produce .........................................................23

Annex 7. Format for Store Ledger ...................................................................................24

Collective Marketing Manual Date: 1/9/2015

List of Acronyms

Abb.

AEO

AES

AFARD

CF

Danida

DAR3

Full text

Agricultural Extension Officer

Agricultural Extension Supervisor

Agency for Accelerated Regional Development

Coordination Function for DAR/RALNUC

Danish International Development Assistance

Brand name from previous phases used in West-Nile

DFA

DKK

DLG

DSA

DTPC

M&E

District Farmers Association

Danish Kroner

District Local Government

Daily Subsistence Allowance

District Technical Planning Committee

Monitoring and Evaluation

MC

PMP

RDE

Ushs

Marketing Coordinator

Production and Marketing Plan

RALNUC3 Brand name from previous phase used in Acholi Sub-region

RAU RALNUC Agricultural Unit in Agago

Royal Danish Embassy

Ugandan Shillings

Page ii

Collective Marketing Manual Date: 1/9/2015 Page 1

1. INTRODUCTION

1.1 Purpose and Scope of the Manual

The purpose of this manual is to provide operational guidelines for the implementation of marketing activities under Output 3 of the Strategic Intervention for Agricultural Production and

Marketing in the Recovery and Development in Northern Uganda Component (RDNUC) under the U-Growth II Programme. RDNUC is implemented in West-Nile under the DAR3 name and in

Acholi Sub-region under the RALNUC3 name.

This manual is aimed at the involved staff in the implementing partners and the participating

District Local Governments. It is based on the RDNUC Management Manual, which contains the general guidelines for implementation of DAR3 and RALNUC3.

Other manuals used in DAR3/RALNUC3 are:

 Training Manual for Agricultural Production and Marketing

 Animal Traction Manual

 Rural Infrastructure Manual

 M&E Manual

 Accounts Manuals

1.2 Content of Manual

Section 2 gives an introduction to Collective Marketing and presents the implementation strategy. In Section 3 the various stakeholders are presented.

Section 4 contains descriptions of the major activities in collective marketing. Some of the formats that should be used are included in the annexes.

1.3 Distribution and Maintenance of the Manual

This manual is distributed to the Agricultural IPs and the DLGs. A complete distribution list is maintained by the Coordination Function DAR/RALNUC (CF).

CF is responsible for updating the manual.

Collective Marketing Manual Date: 1/9/2015 Page 2

2. IMPLEMENTATION STRATEGY FOR COLLECTIVE MARKETING

Collective marketing plays a major role in farming throughout the world. Farmers can increase their income and efficiency by joining together to market their goods, purchase their inputs and coordinate their farming techniques. There are a number of successful collective marketing case studies in Uganda.

Many of the farmers that are involved in DAR3 and RALNUC3 consume most of what they produced and only have a small surplus for sale, which put them in a difficult bargaining position and they are often paid low prices for their goods. By cooperating with other farmers and doing the marketing collectively they can obtain a number of advantages that can ensure them a better price for their produce.

2.1 Advantages of Collective Marketing

Collective marketing gives a number of advantages:

1.

When farmers work together in a group they can delegate the marketing work to a few members who can concentrate on this task and have time to collect information about potential buyers and prices in other areas so that they have a better bargaining position.

2.

When produce is being bulked in one place the buyer saves time and reduces his transport costs and can therefore offer a better price.

3.

If the group decides to store their bulked produce for some months they will normally get a better price as prices are low just after harvest and tend to increase up to the next harvest.

4.

When a group does collective marketing it will also be easier for them to acquire communal equipment like maize Sheller’s and rice thresher, which will save them time and improve the quality of their produce.

5.

If the group members decide to plant the same variety of a crop they will have a more uniform product and can therefore get a better price.

6.

Collective marketing might also help farmers to obtain credit which they may use to buy farm inputs. In some cases farmers are given inputs in form of credit and they sell their produce to the lender.

7.

In terms of social advantages, collective marketing strengthens the social coherence and trust within the group. Where it has worked out well members will come to support each other. In addition such groups are able to influence local government decisions and institutions which affect farming performance.

2.2 DAR/RALNUC Strategy for Collective Marketing

DAR3 and RALNUC3 will be working with 2,400 farmer groups over the 4 year implementation period. The program will support each of the groups for a period of 3 years. Among the key activities are selection of strategic crop, preparation of production and marketing plan, training

Collective Marketing Manual Date: 1/9/2015 Page 3 in good agricultural practices, support to post-harvest handling and support to collective marketing.

The farmer groups will be responsible for their own marketing and will do the marketing themselves. They will, however, be supported by DAR3/RALNUC3 through its implementing partners in the following areas:

1.

Sensitisation about collective marketing

2.

Formation of marketing committee

3.

Training of marketing committee and farmer group

4.

Links to traders and processors

5.

Price information

6.

Advise and feedback

The purpose of this approach is to ensure that the collective marketing can continue after the end of DAR3/RALNUC3.

The key stakeholder in the collective marketing activities will be the farmer group’s Marketing

Committee. The Marketing Committee will prepare a seasonal marketing plan and oversee and manage all marketing activities in the group. The seasonal marketing plan will be based on the three year production and marketing plan for the group’s strategic crop.

DAR3 and RALNUC3 will promote two collective marketing models:

Model 1: Bulking and selling

Model 2: Bulking, storing and selling

The farmer groups are of course free to implement other marketing models. If a farmer group already is involved in a well-functioning marketing network there is no need to promote these models and the collective marketing support should be adapted to the actual needs.

Model 1: Bulking and Selling

The rationale for this model is to obtain better prices because the buyer makes savings on transport cost and time when produce is collected in one place. Selling of large quantities may also attract more buyers and therefore improve the bargaining position for the farmers.

The idea is to bulk the produce in a particular location on an agreed day and sell all the produce to one or more buyers.

Model 2: Bulking, Storing and Selling

Model 2 adds the element of storing to Model 1. The rationale is that price increases during the storing period normally will exceed the costs of storing and therefore increase the net payment to the participating farmers.

The bulked produce should be stored in a suitable store (dry and ventilated) where the quality of the produce will not deteriorate. The development in market prices should then be followed closely in order to decide the optimal time of selling.

Collective Marketing Manual Date: 1/9/2015 Page 4

The two marketing models can be supplemented by other marketing elements, e.g.:

1.

A group can decide that its members should plant the same variety of a crop in order to get a more uniform product, which can obtain a higher price. They can also decide to plant at the same time, so that harvest and selling are easier to coordinate.

2.

A group can decide that they want to improve the quality of their produce by drying, cleaning and sorting it. For some produce like maize certain buyers like WFP have very specific standards for moisture content, insect damage, broken grains, discoloring, foreign matter etc. When these standards are met a higher price can be obtained.

3.

A group can decide to transport their produce to another area where the prices are higher. This involves some effort and transport costs but when the price difference is higher than the transport costs it may be worthwhile.

It should be noted that not all farmers or farmer groups are keen on collective marketing for various reasons. The farmers may need cash urgently and do not have time to wait for the collective marketing activities or the farmers do not trust each other and therefore prefer to do the marketing on their own. It is important not to try to rush the farmers into collective marketing. It will take to time to see the advantages and to build trust. Where there is no interest we should not push it and where there is some interest we should start small.

Collective Marketing Manual Date: 1/9/2015 Page 5

3. STAKEHOLDERS

The major stakeholders in collective marketing are described below.

3.1 Farmer Groups

The farmer groups we work with normally have 25-30 members. The groups are well established with a constitution and an elected leadership consisting of chairperson, vicechairperson, treasurer and secretary.

When a farmer group decides to embark on collective marketing they should elect a Marketing

Committee that will oversee and manage the marketing activities (see below)

The farmer groups have the following roles in collective marketing:

1.

Make decision about which marketing model to use

2.

Elect marketing committee

3.

Produce as planned and ensure good quality of the produce

4.

Deliver the produce for bulking

5.

Follow-up on the outcome of collective marketing

The marketing committee should at least consist of a chairperson, a secretary and a treasurer.

The committee is responsible for the following activities:

1.

Motivate the farmers to participate

2.

Prepare seasonal marketing plans (one important input is the PMP)

3.

Collect information about buyers and prices

4.

Organise the bulking and selling (and storing if model 2)

5.

Keep records

3.2 Buyers

Most of the buyers who will buy bulked produce will be medium sized produce traders from the nearest town, but there could also be situations where bigger companies are interested in particular when it comes to oilseeds.

The buyers have the following roles:

1.

Provide information about quantity and quality needed

2.

Negotiate price

3.

Pay for produce

4.

Collect produce from bulking centers

Some companies may provide inputs on credit, training of farmers and packing materials.

3.3 Implementing Partners

The implementing partners are District Farmers’ Associations (DFAs), AFARD in Nebbi and RAU in Agago.

Collective Marketing Manual Date: 1/9/2015 Page 6

The key staff in relation to collective marketing are:

1.

Marketing Coordinator (MC)

2.

Agricultural Extension Supervisor (AES)

3.

Agricultural Extension Officer (AEO)

The MC and the AES are at the same organisational level. The MC cannot interact with all the farmer groups that are in a district so he/she relies on the AES and AEOs to provide support to the farmer groups.

Roles of Marketing Coordinator

1.

Plan and oversee implementation of marketing activities

2.

Liaise with AES about implementation of marketing activities

3.

Train AEOs to support the farmer groups on collective marketing

4.

Compile and analyse production data from the farmer groups

5.

Identify potential buyers and processors and collect information about what they demand

6.

Organise collection and dissemination of price information

7.

Coordinate marketing activities with other stakeholders

Roles of Agricultural Extension Supervisor

1.

Plan and supervise implementation of marketing activities at farmer group level

2.

Report about production and marketing plans and results to the IP Management and

Marketing Coordinator

Roles of Agricultural Extension Officer

1.

Sensitise the farmer groups about collective Marketing

2.

Assist the farmer groups to elect marketing committees

3.

Train the marketing committees and farmer groups

4.

Disseminate information about potential buyers to the marketing committees

5.

Disseminate price information to the marketing committees (as a supplement to the radio dissemination)

6.

Advise the marketing committees and follow-up on the marketing activities

7.

Report about production and marketing to the MC.

3.4 District Local Governments

The District Council and the District Executive Committee have the overall responsibility for supervising DAR3 and RALNUC3. The District Technical Planning Committee (DTPC) functions as the District Steering Committee for DAR3 and RALNUC3.

In relation to collective marketing the District Commercial Officer will be the key person.

The DLG will be involved in the following areas:

1.

Technical support

2.

Conflict management

3.

Supervision and monitoring

Collective Marketing Manual Date: 1/9/2015 Page 7

3.5 Coordination Function DAR/RALNUC

A Coordination Function for DAR3 and RALNUC3 (CF) has been established to ensure coordination and interaction between the implementing partners and other stakeholders and to support programme implementation.

CF provides the guidelines for the collective marketing – like this manual – and oversees the implementation and provides technical backstopping.

CF’s first point of contact in DAR3 and RALNUC3 are the Regional Coordinators in West-Nile and

Acholi Sub-region.

Collective Marketing Manual Date: 1/9/2015 Page 8

4. COLLECTIVE MARKETING ACTIVITIES

This chapter describes the most important marketing activities that are mentioned in chapter 2 and 3. For each activity is indicated who is involved in the activity and what tools and formats are used.

4.1 Sensitise Farmer Groups

The AEOs will sensitise farmer groups about collective marketing. This is normally done as an integrated part of session 9 of the training in good agricultural practices. Please see the

Training Manual for Agricultural Production and Marketing, Section 10. It can, however, be necessary to move the sensitisation forwards as it should be done in good time before the harvested produce is ready for sale.

The sensitisation should explain the advantages of collective marketing and possibly draw on good examples from the local area. The implementation strategy should be outlined and the two marketing models presented. If the farmer group already is involved in collective marketing it should be assessed if these activities are sufficient.

After discussing pros and cons it should be established whether the farmer group is interested in doing collective marketing and which marketing model they prefer.

4.2 Elect Marketing Committees

The next step is that the farmer group elect a Marketing Committee, which can be done with the assistance of the AEO.

The Marketing Committee can consist of the existing leadership or it can be a separate committee with members who have special interest and skills in marketing.

The marketing committee should at least have the following members;

1.

Chairperson

2.

Secretary

3.

Treasurer

It is important that the marketing committee members have the following characteristics:

1.

All members should be literate

2.

They should have a high degree of trustworthiness

3.

Both men and women should be represented

4.3 Train Marketing Committees and Farmer Groups

The newly established marketing committee members will together with the other members of the farmer groups be trained by the AEO. The reason for training all members in the farmer group is to ensure that all members understand the collective marketing process and feel comfortable with it.

Collective Marketing Manual Date: 1/9/2015 Page 9

An outline of the training programme is included in Annex 1.

This may be followed up with refresher courses in the following years.

4.4 Prepare Seasonal Marketing Plan

The Marketing Committee should prepare a plan for the on-going season based on the three year Production and Marketing Plan (PMP). It is necessary to make a seasonal plan for the following reasons:

1.

The planned acreage and production in the PMP could have been changed

2.

The farmer group may want to include other crops in their collective marketing

The plan should include the following information per crop for the two marketing models:

Model 1 (bulking and selling)

1.

Name of crop

2.

Variety (if demanded)

3.

Quality specifications (if demanded)

4.

Packaging (type of sack etc.)

5.

Collection point

6.

Expected quantity

7.

Expected price (should be at the lower end of the expected range)

Model 2 (bulking, storing and selling)

1.

Name of crop

2.

Variety (if demanded)

3.

Quality specifications (if demanded)

4.

Packaging (type of sack etc.)

5.

Store

6.

Storage costs

7.

Expected quantity

8.

Expected price after storing

9.

Expected net price after deducting storage costs

The two formats in Annex 2 can be used to document the plans.

4.5 Identify Buyers and Provide Links

It is the responsibility of the Marketing Committee to identify potential buyers but he/she will be assisted by the AEOs who can provide information about potential buyers, which have been collected by the Marketing Coordinator.

The Marketing Coordinator will search for medium size buyers both in the area and outside basing on the buyers history of trust and commitment. The Marketing Coordinator can get in contact with Chairperson of the respective District Produce Dealers and Buyers Association who may help identify potential buyers.

The Marketing Coordinator may also search for a few large buyers / processors when there is a potential for supplying the quantities they would demand.

Collective Marketing Manual Date: 1/9/2015 Page 10

A register of potential buyers is prepared and maintained. This should include records of experiences with the buyers. See format in Annex 3.

4.6 Collect and Disseminate Price Information

It is the responsibility of the Marketing Committee to collect price information but they will be assisted by the Implementing Partner who can provide price information through the weekly radio programmes and through the AEOs.

The Marketing Coordinator will collect the following types of price information:

1. Local Prices

The Marketing Coordinator will organise collection of prices from local markets where produce dealers buy from the farmers. Prices will be collected on a weekly basis for the strategic crops and for other crops of relevance for the farmers in the District.

An example of how the price information can be presented is shown in Annex 4.

2. Regional Prices

The Market Coordinator will collect regional prices for comparisons and for exploring possibilities of selling produce to other regions.

Information about regional prices can be obtained on the internet and via SMS from the following service providers:

1.

Infotrade ( www.infotradeuganda.com

) provides a weekly market report with retail and wholesale prices from 31 districts.

2.

Farmgain provides market prices for a SMS service. You write the name of the produce e.g. “maize”, “rice”, “beans” in an SMS and send it to 8198 or 198. You will then receive an SMS with regional prices for that produce. The service costs Ushs. 220 per SMS.

3.

Foodnet ( http://www.foodnet.cgiar.org/market/Uganda/uganda.htm

) provide weekly retail and wholesale prices collected by Farmgain in 13 locations.

4.

FEWS Net Uganda ( http://www.fews.net/pages/country.aspx?gb=ug ) provides a monthly price bulletin covering 6 important crops.

5.

Regional Agricultural Intelligence Network ( www.ratin.net

) provides daily market prices from the capitals in the five East African countries.

4.7 Quality Assure and Pack Produce.

The farmer group members should ensure that their produce fulfil the specifications that may have been agreed with the buyer.

Some of the quality requirements emphasized by Uganda National Bureau of Standards (UNBS) for grains include;

Collective Marketing Manual Date: 1/9/2015 Page 11

 Moisture content

 Clean seeds free from foreign materials such as chuff, dust, residues, stones and metals

 Damaged seeds

 Mature seeds

 Physical and genetic purity (Seeds free from adulteration)

The produce should be packed as may have been agreed with the buyer e.g. type of sacks and weight per sack.

4.8 Bulk and Sell Produce (Model 1)

Before bulking the Marketing Committee should get confirmation from the participating farmers what quantity they will bulk.

When the quantities and the location of the collection point are agreed the previously identified buyers should be contacted and price and other conditions be negotiated. It may be helpful to make a written agreement between the buyer and seller to avoid misunderstandings. See the standard format in Annex 5.

It is important to be well prepared for the negotiations e.g. have up-to-date information about prices in comparable areas.

After negotiations with potential buyers have been completed, the date for bulking and the locations are communicated to the farmer group members.

Where possible the produce should be bulked in a building in case the buyer is delayed or other problems come up. Where the produce is bulked in the open it would be good if it can be covered by tarpaulins. Bulking produce in the open should only be done when it has been confirmed that the buyer is willing and ready to come and collect on an agreed date.

When the farmers deliver their produce to the collection point it should be checked and weighed, provided the farmer group has a scale. Records should be prepared of how much each farmer has delivered. See the format in Annex 6.

The Marketing Committee has negotiated a price with the buyer so when the buyer arrives and to collect the produce each farmer will be paid cash at the agreed price for the quantity they have bulked. The actual amount sold should be updated on the registration form (Annex 6)

4.9 Bulk, Store and Sell Produce (Model 2)

Before bulking the Marketing Committee should get confirmation from the participating farmers what quantity they will bulk and keep in a store.

A suitable store has to be identified where there is no risk of the produce deteriorating. For some type of produce it may, however, be necessary to fumigate depending on for how long the produce should be stored. The costs of storing should be established.

The farmers will transport the packed produce to the store, where it is checked and weighed by the store management, who will record it in the stores ledger (see Annex 7) and issue a receipt to the farmer.

Collective Marketing Manual Date: 1/9/2015 Page 12

The Marketing Committee will follow the price development and decide when it is most profitable to sell. When the time has come the previous identified buyers should be contacted and price and other conditions be negotiated. It may be helpful to make a written agreement between the buyer and seller to avoid misunderstandings. See the standard format in Annex 5.

It is important to be well prepared for the negotiations e.g. have up-to-date information about prices in comparable areas.

After negotiations with potential buyers have been completed, the date for selling is communicated to the involved farmers.

The Marketing Committee has negotiated a price with the buyer so when the buyer arrives to collect the produce each farmer will be paid cash at the agreed price for the quantity they have stored.

The stores ledger will be updated and the farmer will sign for having taken their produce out.

Where the farmer has to pay for storage he/she will receive a receipt.

4.10 Keep Records

The Marketing Committee should keep the following records:

1.

Marketing plans (Annex 2)

2.

Agreements with buyers (Annex 5)

3.

Registration of bulked and sold produce per farmer (Annex 6)

4.

Store ledger (Annex 7)

5.

Cash book for income and expenditures

The IPs should keep the following records:

1.

List of farmer group members who do collective marketing

2.

Register of potential buyers (Annex 3)

3.

Weekly local price information (Annex 4)

4.

Bulked and sold produce per farmer group

4.11 Report on Marketing Activities

The IPs should collect information from each Marketing Committee about their activities and their achievements in form of produce bulked, stored and sold and at what prices.

This information and other progress on collective marketing activities are included in the quarterly progress reports that are sent to the DLGs and CF.

Collective Marketing Manual

ANNEXES

Session

1.

Identify marketing problems

2.

Collective marketing

Form / Content

Discussion with participants

Date: 1/9/2015

Annex 1

Page 13

Annex 1. Training Programme for Marketing Committees

Lecture with questions

1.

Advantages / use examples

2.

Model 1 (bulk and sell produce)

3.

Model 2 (bulk, store and sell produce)

4.

Roles of marketing committee / farmer group

Exercises / examples

Duration

0.5 hour

0.5 hour

0.5 hour 3.

How much can you earn from using model 1 and model 2?

4.

When should you use model 1or 2?

0.5 hour

5.

Collection of market information

Interactive (guiding questions)

1.

Availability of store

2.

Cost of storing

3.

Expected price increase

4.

Farmers need for cash

5.

Other criteria

Interactive (guiding questions)

1.

Finding potential buyers

2.

Sourcing price information

Exercise

0.5 hour

0.5 hour 6.

Preparation of seasonal marketing plan

7.

Dealing with buyers

Interactive (guiding questions)

1.

Creating a good relationship

2.

Price negotiations

0.5 hour

Collective Marketing Manual

MARKETING PLAN Season _____2___ Group _________loyokwac_______________________

District: _____________ Sub-county: ______________ Parish: _______________ Village: _______________________

Bulking and Selling

Produce

Date: 1/9/2015

Annex 2. Formats for Seasonal Marketing Plans

Annex 2

Page 14

Date for bulking Quantity (kg) Price per kg

Planned Actual Planned Actual Planned Actual

2-11-16 6-11-16 20 Tons 11.5 tons 800 900

Collection point

Produce store

Maize Grains

Collective Marketing Manual Date: 1/9/2015

Annex 2

Page 15

MARKETING PLAN Season ________ Group ________________________________

District: _____________ Sub-county: ______________ Parish: _______________ Village: _______________________

Bulking, Storing and Selling

Produce Store Dates for storing and selling

Quantity (kg) Price per kg

Planned Actual Planned Actual Planned Actual

Collective Marketing Manual Date: 1/9/2015

Annex 3

Page 16

Annex 3. Register of Potential Buyers

S/N

1

2

3

4

5

6

7

Name of buyer Address / location Tel. Produce

required

Quantity

/kg

Remarks

8

9

MC comment..................................................................................................…………………………………………………………………………………………………..

Date…………………………………………. Signature…………………………………….

Collective Marketing Manual Date: 1/9/2016

Annex 4

Page 17

Annex 4. Example of Collection of Local Price Information

WEEKLY MARKET PRICES MARKET PRICE SURVEILLANCE FORM

Surveyor name ………………….Sub County……………………Date…………….District …………………………..

Collective Marketing Manual

Commodity

Beans

K132

NABE 4

Yellow

Small local beans

(Agwedde )

Soybean

Maksoy

Others

Sesame

Local

Sesame 2

Sunflower

Local (Mixed)

Sunfola

Panna

Syngenta

Rice

Paddy

Milled

Maize

Maize grain

Maize flour kg kg kg

Kg kg kg

Kg kg kg

Unit kg kg kg kg kg kg kg kg kg

Location;

1 2

Date: 1/9/2016

4 3

Location;

1 2

Annex 4

Page 18

4 3

Location:

1 2 3 4

Collective Marketing Manual Date: 1/9/2016

Annex 4

Page 19

Additional Comments…………………………………………………………………………………………………………………………………….……………………………………………

Collective Marketing Manual Date: 1/9/2015

Annex 5

Page 20

Annex 5. Standard Contract between Seller and Buyer

CONTRACT AGREEMENT FOR FARMER GROUP MARKETING

THIS AGREEMENT is made this …………….. day of ……………. 2017 between

………………. Farmer Group of ………………….. Sub county. ………….. District, whose members are involved in …………………… production (“herein after referred to as the seller).

AND

……………………….. of …………….., sub county, …………………..District, Phone number ………………. Who will buy …………….. from the Farmer Group (“herein after referred to as the buyer).

Both parties have agreed to operate under the following terms and condition;

The Farmer Group agrees to;

1Transport and bulk produce at ______________________________________ bulking centre(s).

2Update the buyer about the expected produce quantity & quality before and after it is collected.

3Provide security for the produce while at bulking centre

4Price they are willing to offer the produce to the buyer

5Mode of payment they may require for their goods /services

The Buyer agrees to;

1Buy the produce at a price of ____________Ushs. Per kg.

2Pay cash for the produce when it is collected.

3-

Collect the produce on the Day: _______ Month: __________ Year: _______

Produce Specification

Item

Produce

Origin

Description

Uganda

Quantity

Quality a) b)

Moisture content:

Cleanliness c) Damaged seed d) Seed purity e) Packaging

Collective Marketing Manual Date: 1/9/2015

Annex 5

Page 21

Delivery; At the agreed bulking centre(s).

Payment; Buyer shall make direct cash payments to the seller upon verification and acceptance of the produce.

Title; title of goods shall remain wholly with the seller, regardless of geographical location, until such time that the goods have been delivered to the buyers.

Warranties; Both parties must acknowledge themselves to be bound by all the terms and conditions of this offer, which shall, unless otherwise stated, be determined in accordance with the laws of Uganda, and the rules and regulations of ISO for Grains and Cereal trading.

Arbitration; Applicable law and venue: This agreement is executed based on mutual understanding that both parties are working to ensure a successful transaction and the programme thereafter and as such should not arise the need for disagreement, but should there be any, this agreement shall be construed and enforced under the laws of the republic of

Uganda and venue for arbitration shall be in Uganda

In witness of the above contract, the representatives of the two parties with full consent have agreed to implement this contract under the above terms and conditions.

For and on behalf of Farmer Group

Name: ----------------------------------------------------- Signature: ----------------------------.

Title: --------------------------------------------------------- -Date: --------------------------------.

In The Presence Of Witness:

Name: ----------------------------------------------------Signature-----------------------------

Title: ----------------------------------------------------- Date-----------------------------------

For and on behalf of............................................. (Buyer)

Name: --------------------------------------- --------Signature-------------------------------.

Title: -------------------------------------------------- Date -------------------------------------.

Collective Marketing Manual Date: 1/9/2015

Annex 5

Page 22

22

23

24

25

18

19

20

21

26

27

28

29

30

14

15

16

17

10

11

12

13

8

9

6

7

4

5

2

3

Collective Marketing Manual Date: 1/9/2015

Annex 6

Page 23

Annex 6. Format for Registration of Bulked Produce

FARMERS BULKED PRODUCE REGISTRATION FORM

Farmer group……………………………………………Date…………………………..

SN Name of farmer Sex Quantity/kg Price / kg Amount

1

Signature

Collective Marketing Manual Date: 1/9/2015

Annex 7

Page 24

Annex 7. Format for Store Ledger

STORE LEDGER SHEET

Farmer Group…………………………… Parish …………………S/cty ………………...

District ……………………….. Produce……………………….. Location……………..

Date Quantity bulked kg/bag

Quantity sold kg/bag

Balance kg/bag ( in store)

Remark

Confirmation and approval by store management committee

1……………………………………………………Sign……………………………….. Date …………………………..

2……………………………………………………Sign………………………………..Date………………………………

3……………………………………………………Sign………………………………...Date …………………………….

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