Zimbake
United International University
School of Business & Economics
BBA Program, summer 2016
Course Title: Introduction to Business
Course Code: BUS-1102
Assignment on Business Plan
Submitted To:
Mah
United International University
Submitted By:
Names:
Md. Adib Adnan (ID: 111161073) (Serial: 09)
Section: NE
Department: BBA
Deadline: 23/08/2016
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Zimbake
Business plan on
Zimbake
Pastry & Bakery Shop
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Zimbake
Table of Contents
1.0 Executive Summary
1.1 Introduction
1.2 Objectives
1.3 Mission
1.4 Keys to success
1.5 Company Information
2.0 SWOT Analysis
3.0 Company Summary
3.1 Company Ownership
3.2 Company Locations and Facilities
4.0 Products and Services
4.1 Product and Service Description
4.2 Competitive Comparison
4.3 Technology
4.4 Future Products and Services
5.0 Market Analysis Summary
5.1 Market Segmentation
5.2 Target Marketing
5.2.1 Target Market Segment Strategy
5.2.2 Market Needs
5.2.3 Market Trends
5.3 Industry Analysis
5.3.1 Industry Participants
5.3.2 Competition Patterns
5.4 Macro environment analysis
5.5 Positioning: ''Eat For Your Satiety''
5.6 Action Programs
5.7 Promotion
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Zimbake
6.0 Management Summary
6.1 Organizational Structure
6.2 Management Team
7.0 Financial Plan
7.1 Capital source
7.2 Important Assumptions
7.3 Break Even Analysis
7.4 Projected Profit and Loss
7.5 Risks & Sensitivity
7.6 Budget & Forecast
1.0 Executive Summary
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Zimbake
1.1 Introduction:
“Zimbake” is a start-up pastry and bakery shop which will be located at dhanmondi 15/A.
“Zimbake” expects to catch the interest of a regular loyal customer base with its broad variety of
beverages, bakery and pastry products. The company plans to build a strong market position in the
town, due to the partners' industry experience and mild competitive climate in the area.
Zimbake aims to offer its products at a competitive price to meet the demand of the middle-to
higher-income local market area residents. “Zimbake” will hold true to its vision of being a
trustable bakery with the best service of its kind in order to become a favorite spot for dwellers of
dhanmondi. Not to mention dhanmondi is an optimal location for launching a new classy bakery
& pastry shop. “Zimbake” also hopes to become a destination for people of all ages besides the
dwellers of dhanmondi.
We plan to manipulate our location in the Business Improvement District to our utmost
advantage. By creating a new niche in the bakery industry, “Zimbake” will increase sales by more
than 200000tk over three years while maintaining a gross margin of 80%. Through a philosophy
of "nothing but the best" regarding both product and service, “Zimbake” will establish itself as an
exceptional dessert bar in dhanmondi. We also will gain a competitive advantage in take out and
catered desserts.
This plan outlines our company concept, philosophy and forecasted financials. “Zimabke” bakery
hopes to find seed money of 500000tk to launch our business in September of this year.
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Zimbake
1.2 Objectives
1. Attain sales of 150000tk in the first year.
2. Increase second year sales by 50% and third year by 30%.
3. Expand to two stores by the third year of business.
1.3 Missions
“Zimbake” is a hospitality company dedicated to providing high-quality bakery & pastries in a
comfortable atmosphere for clients who seek a fun "gourmet" experience outside restaurants. We
intend to make enough profit to generate a fair return for our investors and to finance continued
growth and development in quality products. We also maintain a friendly, fair, and creative work
environment, which respects diversity, new ideas, and hard work.
In addition to providing vocational training to our staff (baking, customer, service, book-keeping,
IT, management skills), we support and develop our team by encouraging personal growth.
“Zimbake” is committed to fostering an environment, which nurtures valuable life skills in order
to empower each individual with a stronger sense of independence, confidence and greater
opportunities for now and the future.
In developing countries, people with disabilities are typically among the poorest of the poor with
limited opportunity to fully participate in society. “Zimbake” will co-operate with other non-profit
organizations to encourage other businesses to provide employment to people with disabilities
thereby facilitating their integration into society and improving their life in general.
The team at “Zimbake” & bakery shop aims to provide you with the most delicious, high quality
gourmet bread, donuts, cakes and sandwiches. Your support of our business is a direct contribution
to the development of opportunities for young persons with disabilities.
Our vision is a socially responsible business that provides excellent service with inclusive
employment.
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Zimbake
Our mission is to be a shining example of a sustainable social enterprise by consistently providing
high quality food to customers whilst still delivering on our social responsible mission. We wish
to prove the business community that our model of social enterprise is viable and successful. We
pursue to be one of the pioneers and living examples of this model in Vietnam.
1.4 Keys to Success

Dedication to the finest quality ingredients and "make it happen no matter what" customer
service.

Ongoing employee education and recognition programs.

Give back to the community.
1.5 Company Information:
 Brand name: ZIMBAKE
 Tag line: Bite & Experience
 Location: Dhanmondi 9A.
Missions & Motto:
 Company Objective:
a. Achieve Customers Loyalty
b. Capture Value & Maximum Market Share.
c. Establishment in Selected Market
d. Build Strong Relation with customer
 Company Motto: To serve the best quality
Other Information:
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Zimbake
 Life Cycle Stage: Introduction Phase.
 Budget: BDT 3000000
 Target Market: a. Foodies & Skeptical Buyers
b. Little Angels (age <13)
c. Corporate people
 Expected Break-Even Point Time: January 2017
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Zimbake
2.0 SWOT Analysis :
It is a strategic planning method used to evaluate the strengths, weakness, opportunities, and
threats involved in a project and business. Zimbake’s Swot analysis is given below.
Strengths:
Weaknesses:
 Effective work force
 New in the market
 Reasonable prices
 More competitors
 Location
 Limited customers
 New marketing strategies
 Limited supply of products
 Services like home delivery, online
 Small menu
booking
Opportunities:
Threats:
 Introducing different and new
 Severe competition in the business
 Economic crisis
varieties of cakes
 High quality product in reasonable
 Political issues
 Cost control(ingredients &
prices
 Now customers are looking for new
packaging)
 Experience of competitors in the
taste
 Technological advances
market and best advertisement
strategies
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Zimbake
3.0 Company Summary
3.1 Company Ownership
Zimbake pastry & bakery shop is a partnership business. The following members are the partners
& founders of Zimbake.
1. Md. Adib Adnan
2. Sadman Sharar
3. Tasnia Khan Mumu
4. Tanjina Alam
3.2 Company locations & Facilities
Zimbake pastry & bakery shop will be located at “Dhanmondi”. The place has been selected for a
certain reasons, which are the following ---Our selected place is “Dhanmondi” because1. Its suitable area for targeted customer
2. There are many educational institutions
3. Has reputation for having restaurants
4. Suitable place for business development
5. Good security system
When the business expands we will think of setting new branches at Mohhamadpur & Khilgaon.
The idea behind starting a pastry & baker shop came from three friends Md. Adib Adnan, Sadman
Sharar, Tanjina Alam, Tasnia Khan Mumu. All of them have a good market, financial,
management experience as they were previously engaged with several businesses & on average
they have a job experience of about ten years. Before thinking any further about starting the
business a thorough analysis of conditions in this industry, they are convinced that there is a great
opportunity for a business of this type.
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Zimbake
The customers of business like this nature are all ages of people - children, young and adults. But
we are mainly focusing on children & young people. We will also work on order by providing
foods in seminars, parties etc. by which we will expect a good amount of revenue.
Zimbake will mainly put all of its efforts in food quality & environment. To ensure the healthiness
of its customers. It will have items like several types of pastries, donuts, puddings & drinks.
Moreover if we talk about the industry there is only a few pastry & bakery shops in Bangladesh.
The number of pastry & bakery shops of our class in the market are only nineteen in Dhaka.
Because of that there is no need to highlight the fact that the competition is not very high. However
there are several advantages which relies with our unique promotional activity & advertisements
such as food presentation concept, the interior design of the shop and the environment, reasonable
along with good quality food, location, home delivery, online booking & also by giving efforts to
maintain sensitivity to special diets.
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Zimbake
4.0 Products & Services
4.1 Product & service description: The list below describes what type of services will “Zimbake”
provide.

Cakes:
1. Zimbake’s special cake
(Toffee crunch cake)………………………1050
2. Chocolate marble cake…….…………..950
3. Candy cake………………………..………….900
4. Black forest cake…………………………..650
5. White forest cake………………………….600

Pastries:
1.
Zimbake’s special pastry
(Chocolate popcorn pastry)………………..120
2.
Ice-cream pastry…………………………….95
3.
Kiwi pastry……………………………………..90
4.
Chocolate cheese pastry………………..70
 Donuts:
1. Toffee apple donut……………………….90
2. Nutella donut……………………………….80
3. Cream donut………………………………..60
 Brownies:
1. Cheesecake brownies…………………………………70
2. Hazelnut Brownies………………… 65
3. Mocha brownies………………….…60
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Zimbake
 Pudding…………………………………45
 Drinks:
1.Coffee cappuccino………………..100
2.Sunny dale……………………………..65
3.Hot chocolate…….…………………..60
4.Blizzard...........………………………..55
5.Cold coffee……..………………………40
Cookie Trays: We will provide cookie for especial occasion. “Zimbake” will offer a variety of
delicious cookie trays that will be baked fresh daily. We will customize your cookie tray to
include all of your favorite treats. Cookie trays will cost 100.
Breads: “Zimbake” will also offer a wide variety of home-baked loaves of bread. We make a
wide variety of delicious flavors that are all baked fresh, daily. If anyone needs a specific flavor
that they don’t see, our full service bakery will custom make any loaf of bread. Breads will cost
tk 100 & the custom made breads will cost 150 for the large size.
4.2 Competitive comparison:
Our competitive edge is our unique niche in an old market. We are offering the customers a
completely new experience and far higher quality product. Nowhere else will they find a trained
& expert cook of whom customers will also get expert suggestions for food items in occasion. And
these expert suggestions are completely free. Best quality pastry & bakery products within decent
price range along with a rich menu will encourage the customers to use our service & buy our
products over & over again.
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Zimbake
4.3 Technology:
“Zimbake” will have its website along with its facebok page. Customers will be able to use the
website to order whenever someone gives a check in at “Zimbake” they will get 10% discount at
the time of buying their products. Analytics and reporting will be done through a computer which
will make us aware of which product has more demand & which products need to be eliminated.
For bakery we are going to use all the state of the art cooking devices to ensure the best quality
products.
4.4 Future Products and Services:
We are planning on introducing new menu items as time and profitability permit. We will bring
items like tart, ice-cream & sorbet, raclette. In order to grab the grip of the market, we will devote
time to evaluate the market to figure out needs & wants of the customers. One of the major facility
we have is trained & expert cook of whom customers will also get expert suggestions for food
items in occasion. And these expert suggestions are completely free. Best quality pastry & bakery
products within decent price range along with a rich menu will encourage the customers to use our
service & buy our products over & over again. For advertising we will use local newspaper, social
media, billboards & Leaflets at suitable place. We are not expecting growth for the first year as it
will be a brand new business. But through the power of mouth, advertising & because of our
service quality our sale will increase. We are expecting to receive triple the amount of profit within
five years.
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Zimbake
Future Items
Tart
Ice cream & sorbet
Raclette
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Zimbake
5.0 Market Analysis Summary
5.1 Market Segmentation:
“Market Segmentation: Dividing a market into similar segments with distinct needs, characteristics
or behavior that might require separate marketing strategies or mixes.”
-
Kotler 13th edition.
Our market is divided into four different psychographics: Little Angles, foodies & skeptical
buyers, corporate people & senior citizens who shares similar behavior patterns and reasons for
patronizing “Zimbake”.
-
Little angles are mainly kids who are below the age of 13 who are mainly influenced
by their mother to buy products from bakery shop. For them we will arrange
-
Foodie are just that - people with a particular interest in food; a gourmet. Skeptical
buyers also fall under the category of the foodies as they are judgmental about the
food quality most of the time. These type of buyers mainly seek a good environment
to hang out with friends & celebrates Birthday, anniversary, graduation, Valentine’s
Day, etc. So they are a very well target for our business.
-
Corporate people mainly looks for the quality & the service. They mainly look
forward to make their holidays especial through desert & want a good quality
breakfast. We believe our fresh made bread & deserts are going to serve their purpose
well.
-
Senior citizens are the people who are above the age of 50. These people mainly seek
nutrition & healthy food. Because of their age we will make sugar free bakery &
pastry items for them. We believe “Zimbake” will be a very successful business by
serving the senior citizens their needs & wants when it comes to good quality bakery
& pastry items.
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Zimbake
The pie chart below represents the value of a good quality pastry & bakery shop to the four
category of customers.
A successful segmentation of market is required to essentially serve our targeted customers better.
Through our research we have found that out the following data about the customers & their buying
behavior tabulated below:
Segments
Little Angels
Foodies & Skeptical Buyers
Corporate
Senior Citizens
people
Age Group
Benefit Sought
Age<13
Taste & Attraction
13-26
27-50
Reasonable price &quality
Quality
Age>50
& Health
service
favorable
quality
Price Range
N/A
250-350
400 & above
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200-500
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Zimbake
Preferences
Kids-zone, attractive Taste,
design & color
price,
environment, Quality
quality
& Health
service
conscious
Medium
Comparatively
& discounts
Involvement
High
High
low
Influencer
Mother
Friends
Self
Family
Buying Behavior
Regularly
Regularly
Holidays &
Own sweet will
Occasions
5.2 Target Marketing:
Targeted Segments: 1. Foodies & skeptical buyers
2. Little angles
3. Corporate people
In present, children, young and adults are attracted to fast food. They go to different restaurants
to taste different kinds of food. So, we are planning to establish a pastry shop in a commercial
area where there are schools, colleges, universities and offices and from where we can get these
3 types of consumer.
5.2.1 Target Market Segment Strategy:
“Zimbake” will cater to people who want to have their breakfast or just want to spend some free
time with their friends in a relaxing atmosphere. Such customers vary in age, although our location
close to the university campuses & corporate offices it means that most of our clientele will be
students and employees. Our market research shows that these are discerning customers that
gravitate towards better tasting sweet items along with a good hot beverage. Furthermore pastry
shops & bakery are now being considered as a convenient studying or meeting location, where
they can read or meet with peers without the necessity to pay cover charges. For us, this will
provide a unique possibility for building a loyal client base.
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Zimbake
5.2.2 Market Needs:
General trend toward quality among Bangladeshi consumers definitely plays an important role in
the recent growth in gourmet coffee. Additionally, such factors as desire for small indulgencies,
for something more exotic and unique, provide a good selling opportunity for coffee bars.
5.2.3 Market Trends
It is common trend in the bakery and confectionery industry to find bakers trying to outsmart one
another. No doubt, those in the bakery & pastry industry are known to be extremely creative which
is why they could come up with cakes & other bakery items in different designs, different variants,
different themes, different flavors and of course different packaging just to appeal to their target
market.
Another trend is that some bakery & pastry shops have gone beyond only selling their products in
their stores to taking it out to people in parks, sport centers and public places through vans and
mobile food trucks.
5.3 Industry Analysis:
Bakery & pastry industry has shown a steady growth rate in Bangladesh over the last decade. The
retail bakery industry is flourishing in every city of Bangladesh. The local climate, with a hot
season is very conducive for the consumption of cold sweet beverages & baked items. At the same
time, the winter season drives people into cafes & bakery shops to order hot beverages. Its
discerning consumers are in favor of well-prepared & varieties of baked items & pastries along
with beverages, which they can consume in a relaxing environment.
5.3.1 Industry Participants
Below are the competitors or participants in pasty & bakery shop industry with whom our
competition is going to take place.
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Zimbake
Bakery
Well food
Mr. Baker
Coopers
Baker's Bay
Tasty Treat
<18
<20
<30
<22
<15
Not good
Good
Good
Not good
120-1800
200-3000
150-2200
90-1200
Name
Product
range
Environment Good
Price
150-2000
5.3.2 Competition Patterns
Competition in Dhaka is mediocre in terms of bakery & pastry shop and does not provide the same
quality and good service that Cooper’s & Baker’s Bay does. The local customers are looking for
a high quality product in a relaxing atmosphere, where they can meet friends and refer family to.
The problems with high quality & good end bakery shops is that the price is too much for the
service they provide. This is where “Zimbake” will have an advantage in catching the market.
5.4 Macro environment analysis:
A macro environment is the condition that exists in the economy as a whole, rather than in a
particular sector or region like political, economic, social & technological influence on business.
Political
Favorable tax policies, favorable government policies, relative stability,
proper laws and legal frameworks
Economic
Interest and inflation rate, Investment opportunity, GDP growth, Purchasing
Power Parity
Social
Unemployment , improving education system, awareness increment,
Consumer opinion , Demographic factors, Purchasing Habits
Technological Innovation, Connectivity, Efficiency, Less time and cost consuming process,
digital marketing.
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Zimbake
5.5 Positioning: ''Eat For Your Satiety''
Product positioning is an important element of marketing plan and we are certain about it. Foodies
who love to experience tasty and healthy foods 'Zimbake' is a perfect place from them.
'Eat for your satiety' by this statement we will be able to convey our concept to our customers.
Foods has the power to communicate with customers, that's why we will give our maximum efforts
to make good products. After visiting our shop they will be able to understand the value of our
commitment where they will be provided with tasty and healthy foods.
5.6 Action Programs:
Action:
Objectives & Procedures
Departments
Market research & business
Find out the potential market
Research & Development,
analysis
segments, ongoing trends and
Finance & Accounting,
business opportunities.
Sales and Marketing
Investments in/for the company.
Finance & Accounting,
Making partnerships.
Human Resource &
Financing & partnerships
Management,
Public Relations
Purchase and manufacturing
Buying raw materials and
Finance & Accounting,
equipment.
Sales and Marketing,
Manufacturing products and
Production
packaging process.
Product development
Producing new products and
Research & Development,
improving old ones
Sales and Marketing
Production
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Zimbake
Promotion
Promoting our range of products
Sales and Marketing
through various media
Public Relations
Research & Development
Taking customer feedbacks and
Launching Integrated company
Research & Development
suggestions
website. Using SEOs (Search
Public Relations,
Engine Optimization), texts and/or
Sales and Marketing
call from toll-free phone numbers
Production
5.7 Promotion:
Advertisement
Public Relation

Leaflets at suitable place

Booths at University.& Schools

Billboards

Review in magazines

Newspaper Advertisement

Facebook & twitter page management

Advertisement through social media

Inauguration Ceremony with
like Facebook, twitter etc.
Celebrities

YouTube Channel

Review of critics
Direct Marketing
Sales & Promotion

Offers and instant sales

Occasional Offer & sales

Happy hours

Event hosting

Desert hours

Sales booth in institutions

Special offers
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6.0 Management Summary:
6.1 Organizational Structure:
Md. Adnan adib
Owner
Sadman Sharar
Tasnia Khan Mumu
Financial Accountant
Tanjina Alam
Manager
Zimbake pastry & bakery shop will be a partnership business between four partners. Adnan is the
entrepreneur of this business as well as general partner. He will bear unlimited liability for the
debts of the business. He will be authorized to act & to make binding decisions for the business.
Sadman Sharar, Tasnia Khan Mumu & Tanina Alam are the limited partners of the business who
will not bear any type of liability without loss only up to the amount of their invested capital. There
is a plan for continuation of the business if one person is lost, the general partner will bear the
business with the other partner.
As Adnan, Sadman, Mumu & Tanjina Alam are the executives of this business, they will perform
to make decision and internal activities. Adnan as CEO, he will make plan, make every decision
properly and control the entire business. Sadman & Mumu will assign employees to carry out the
tasks. Sadman will operate the employees as a leader towards accomplishing objectives. Mumu
will control the financial sector. Tanjina Alam will control the production. She will ensure that
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over production is not occurring & take decisions related to production & inform other partners
about it.
6.2 The Management Team
Md. Adib Adnan: Adnan is currently completing his under graduation program in UIU on
Bachelor of Business Administration. About three years ago he joined a partnership business as a
limited partner & it turned out well. Moreover his experience includes 2 years of increasing
responsibilities in purchasing management for a company. During these two years he has
coordinated the day-to-day operations. He has good decisional skill. Not to mention he will
become successful as an entrepreneur.
Sadman Sharar: Sadman is presently attending UIU to complete his degree in Bachelor of
Business Administration. He has a vocational degree in sales and marketing. His experience
includes ten years of management and administrative responsibilities. In recent year, he has
broadened his experience by being involved in budget control, payroll and customer contact.
Tasnia Khan Mumu: Tasnia Khan Mumu is currently enrolled at UIU seeking her degree in AIS.
Her initial experience was as an accountant in a company where she implemented a new system
in their accounting department. Her experience includes preparation of financial statements and
tax returns as well as financial planning for a variety of clientele.
Tanjina Alam: Tanjina Alam was previously working on a jewellery working shop. She has
experience in the supply section for two years. Not to mention she is also studying in United
International University. With her great ability to control the supply chain “Zimbake” will be
greatly profited.
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Zimbake
7.0 Financial Plan:
Financial planning is the key to success of “Zimbake Pastry & Bakery”. There are two major types
of Bakeries: in store supermarket and small retail with most revenue coming from in-store
bakeries, our company would draw off these sales. We would specifically target upper middle class
to high-class citizens who are willing to pay a little more for a higher quality product with more
specialization and service than that of major supermarkets.
We are looking for an investment of 200000tk of seed money with the hopes of eventually selling
an established chain of shops or establishing our Company as a gourmet franchise. This means we
must always be reinvesting in the future for “Zimbake Pastry & Bakery”.
7.1 Capital source:
We are looking for an investment of 2000000tk seed money with the hopes of eventually selling
an established chain of shops or establishing our Company as a gourmet franchise. This means we
must always be reinvesting in the future of “Zimbake Pastry & Bakery”.
The capital is mainly managed from source like self, family & friends by the partners. We are
strongly avoiding bank loan.
The three business partners are investing money as following:
Md. Adib Adnan – 600000
Sadman Sharar - 400000
Tasnia Khan Mumu – 500000
Tanjina Alam - 500000
7.2 Important Assumptions:
The current economic climate in Bangladesh appears to be on the brink of recession. However, we
do not believe that if the country does enter a recession that our business will be unduly affected.
Since our products are ones that help contribute to and maintain good health, we believe that people
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Zimbake
will continue to buy our products over traditional wheat bread. We are operating in a niche market,
and in addition, the price of our breads and sweets although are not going to be overpriced.
The financial plan depends on important assumptions. The key underlying assumptions are:
 We assume a slow-growth economy, without major recession.
 We assume of course that there are no unforeseen changes in technology to make products
immediately obsolete.
7.3 Break Even Analysis:
For our break even analysis, we assume running costs including our full pay roll rent and utilities
and an estimation of other running costs. Pay roll alone, at our present costs. Pay roll alone, at our
present run rate is only about 30000tk.
Monthly revenue break-even
55000tk
Assumptions
------------
Average percent variable cost
19%
Estimated monthly fixed cost
50000tk
7.4 Projected Profit & Loss
“Zimbake” will need 35% tk for production, purchase and decoration (equipment, raw materials).
25% tk will need for fixed cost (shop rent, advanced payment). The amount of 15% and 4% will
be the other cost. We fixed all the prices of goods very carefully because we want that all classes
of people can afford to buy them. We fixed the amount of cakes from 600-1050. This is a catchable
amount for all classes of people specially the students. The pastries starts from 70 and the last price
of it is 120. The donuts are from 60 to 90. Brownies are from 60 to 70. Drinks are 60 to 100. The
pudding is 45 tk. We can see that the lowest amount of good in our restaurant is 45 tk and it is
pudding and the highest amount of good is 1050 which is crunch cake.
We are investing the amount of 3000000. It is true that all business face ups and downs. We think
that, in our whole business is up to 10% on whole. If we fall in this, then we can overcome this
amount of loss easily. But if the loss is more than that, it will be painful for us to overcome this
loss but our market research makes us confident about our success. We hope to achieve break27
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even point by January 2017 or at lest by 1st quarter of the year from starting our business. An
important assumption when calculating our profit and loss is that un the current market condition
if we are able come with good quality foods with verities of taste & if we are able to maintain
customer satisfaction our profit will be on the increase from year to year. They reported a 50%
increase in sales the second year of business will be followed by a 30% increase the next year. We
are sure that, we will fulfill our target within 1 year. Thus we feel that “Zimbake” is going to turn
out great.
7.5 Risks & Sensitivity:
We have taken into consideration seasonal trends and forecasted accordingly. By promoting
unique no holiday event, we have tried to reduce seasonal loss of revenue and smooth cash flows
during no seasonal periods. The work can be stressful because bakers often work under strict
deadlines and critical time-sensitive baking requirements.
Not to mention, bakers who run their own businesses often spend long hours managing all aspects
of the business to ensure bills and salaries are paid, supplies are ordered, and the business is
profitable.
Bakeries, especially large manufacturing facilities, are filled with potential dangers such as hot
ovens, mixing machines, and dough cutters. As a result, bakers have a higher rate of injuries and
illnesses than the national average.
Although their work is generally safe, bakers may endure back strains caused by repetitive lifting
or moving heavy bags of flour or other packages. Other common hazards include cuts, scrapes,
and burns. To reduce these risks we will take all sorts of necessary steps which will ensure the
safety of our workers.
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Zimbake
7.6 Budget & Forecast:

Budget available: 2000000 Taka

Expected Break-Even point: We hope to achieve break-even point by January 2017 or at
least by 1st quarter of the year from starting of business.

Budget Allocation; the budget allocations are shown below in pie chart.
Budget Allocation in %
Prodution,Purchase &
Decorationion(equipment,raw
materials) 35 %
Fixed Cost(shop rent,advanced
payment) 25 %
Promotion 15 %
Salary 15 %
Other Cost 4%
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Zimbake
8.0 Conclusion:
It takes a lot of skills and knowledge to start a new business. We pray to the Almighty for the
success of Zimbake, and hope that our marketing strategies and implementations work as expected.
We are determined and passionate about our business. Zimbake is a new shop with much potential
and our aim is to provide our customers with a unique experience they would love. With good
service and tasty foods we will earn customer's faith. According to the research made for the
business plan we are hoping that this can be a feasible project for profitable business. Furthermore,
we would like to follow strict guidelines for our actions and controls, and try to make our customers
more involved with the company. So, we can meet the consumers’ demand, provide them with
tasty, healthy products at a reasonable price and get the maximum possible market share.
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Zimbake
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