“Why care about the Coast Guard?” First Coast Guard District External Affairs Jan 2006 Planning Conference: D1 (de) briefing LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Overview Welcome to the First Coast Guard District What is External Affairs? How you can help us share the Coast Guard message D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Coast Guard Areas & Districts D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil First District Sectors • Northern New England • Boston • Southeastern New England • Long Island Sound • New York D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Prevention Prevention and mitigation of maritime incidents Protects the public, ports, environment and economic interests. Branches Inspections and Investigations Fishing Vessel Safety Recreational Boating Safety, Waterways Management Coast Guard Auxiliary Bridges. D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Response Responding to and mitigating maritime incidents. Command and control of District operational assets Incident Management Branch Enforcement Branch Search and Rescue, Pollution Response, All-Hazards Preparedness Command Center. fisheries enforcement maritime homeland security Intelligence Branch Field Intelligence Support Teams (FISTs). D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil First District Personnel Active Duty - 5830 Reserve Duty - 1436 Civilian - 772 Auxiliary - 8423 D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Cutters 6 Medium Endurance Cutters (210-270 ft.) 15 Patrol boats (87-110 ft.) 6 Buoy Tenders 12 Tugs (140 & 65 ft.) D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Boats D1 is home to 34 small boat stations: 41-ft Utility Boats: 29 47-ft Motor Life Boats: 21 25-ft Transportable Port Security Boats: 49 Aids To Navigation Team Boats: 28 Cutters’ Small Boats: 37 Other boats: 47 D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Aviation Strategically located Air Station Cape Cod: Falcon Jet HU-25A Guardian (Twin-fan jet, fixed-wing aircraft): 4 Sikorsky HH-60J Jayhawk (Twin-engine recovery helicopter): 4 D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Aids to Navigation Federal Aids (total): 5,698 Buoys: 4,731 Lights: 677 CG Owned Lighthouses: 140 ATON teams: 10 D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil What is External Affairs? Open Systems Theory in Action D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Open System = Life D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Broken System = Trouble D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Open System Theory of Public Relations Process D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Strategic Communications How we apply O.S.T. Problem: Listen Why: Goals Who: Audiences What: Messages How: Medium Interests Groups Government Internal Via the media Direct communications Listen and ADAPT D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Media Relations D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Governmental Affairs Keep representatives and partners informed Partners Agencies Industry Representatives Federal, State, Local D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil Photo and Video Support Photos sell a story 30 Sec Video Goal D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil PIERS www.uscgNewEngland.com www.uscgNewYork.com Content Press releases Photos Video Multimedia Features Queries Contacts D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil CRISIS We’ll be inundated The media will be listening We need to be speaking Joint Information Center D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil What we do D1 Eternal Affairs for CG Auxiliary PA Training - April 2007 LCDR Benjamin Benson - (617) 223-8519 - bbenson@d1.uscg.mil