Calculating The Beta Coefficient And Required Rate Of Return For Coca-Cola Gardner, John C;McGowan, Carl B;Moeller, Susan E Journal of Business Case Studies; Nov/Dec 2010; 6, 6; ABI/INFORM Collection pg. 103 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.