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8 Sept-Assignment 1-Intangibles

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ISM 310 – Assignment 1 – Measuring the Intangibles
DUE Sunday, September 23, 2018 before 11:58pm via Canvas
For this assignment, you will need to read the paper found on Canvas or also at the following
link:
http://www.nytimes.com/2011/04/23/yourmoney/23shortcuts.html?_r=2&ref=technology&pagewanted=print
This paper, “In a Data-Heavy Society, Being Defined by the Numbers” discusses metrics and the
tangibles.
Required:
-
your paper will not exceed TWO total pages, including your references. No more than
TWO total.
Be sure your numbers MATCH the number of the questions listed, below
Your paper must be saved as a .pdf file and submitted as an attachment in Canvas
before the due date.
Work submitted for any previous class is not acceptable. (Violation results in
automatic failing of ISM 310.)
After reading the paper, please address the following items, each numbered, and each item in
a well-written executive summary (i.e. good flow – I should only need to read once). Be sure
your responses are VERY STRONG, SOLID, and SUPPORTED and that you answer all parts of
the question – simply answering the questions with short, generic (and not thought out)
answers will not be sufficient):
1.
2.
3.
4.
5.
6.
7.
8.
Include your full name AND section time (e.g. 11:00, 2:00, 3:30, or 6:00)
How would you define what is an intangible? (be very clear)
Provide examples of aspects that simply cannot be measured – provide at least 3
and strongly support why these aspects are important but then also why you cannot
measure. For example, one might be “creativity”. Provide and explain 3 more.
The author believes you can quantify intangibles. How would you go about doing
this? How would you measure? Do you agree that everything is quantifiable?
Think about what this means – for example, if we were to define each individual
person only by metrics. What aspects / attributes of a person then would NOT be
measured? Are you okay with this? Why or why not?
Lets agree that this is where we stand today – i.e. that we measure everything. For
example, how many friends you have on Facebook; your GPA; or your salary defines
you. Are you okay with this? (e.g. what does # of friends, GPA, or salary say about
you? Is that enough? Explain – this is somewhat expanding on question #3)
What is the role of technology and information systems with all of this? E.g. does it
help? Hurt?? Can information systems grow or be modified to accommodate the
intangibles? Yes, no, explain VERY CLEARLY.
Looking ahead, what do you suggest should be done to keep moving forward yet not
lose the value of intangibles? Explain in depth.
Filename:
8 Sept-Assignment 1-Intangibles.docx
Directory:
/Users/liseu/Desktop
Template:
/Users/liseu/Library/Group
Containers/UBF8T346G9.Office/User
Content.localized/Templates.localized/Normal.dotm
Title:
Subject:
Author:
Lise Urbaczewski
Keywords:
Comments:
Creation Date:
3/8/12 11:43:00 AM
Change Number:
16
Last Saved On:
9/8/18 5:33:00 PM
Last Saved By:
Microsoft Office User
Total Editing Time: 53 Minutes
Last Printed On:
9/8/18 5:34:00 PM
As of Last Complete Printing
Number of Pages:
1
Number of Words:
436
Number of Characters: 2,296 (approx.)
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