Rhetoric
The Art of Persuasion
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What is rhetoric?
The art of effective or persuasive speaking or
writing, especially the exploitation of figures of
speech and other compositional techniques.
Basically, the art of using language, delivery,
and symbols to persuade people to believe
something.
Where is rhetoric found?
Rhetoric is common in everyday life. It can
be found in,
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Political speeches
Advertisements
Sermons
Comments sections
Art
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Newspaper editorials
Conversation
Films
Books
Teaching
Becoming conscious of how
rhetoric works can transform
speaking, reading, and writing,
making us more successful and able
communicators and more
discerning audiences
Rhetorical Elements
The Rhetor
✣ The party
delivering the
persuasion
The Audience
✣ The recipient
of the rhetor’s
argument
The Message
✣ The subject that
the rhetor is
discussing
Rhetorical Appeals
There are three modes of persuasion (appeals) used in rhetoric
Logos:
Ethos:
Pathos:
To convince the
audience through the use
of logic or reason.
To convince an
audience of the
Rhetor’s credibility
or character.
To persuade an
audience by
appealing to their
emotions, identity,
or self-interest.
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Data
Figures
Stats
Research
Cause and
consequence
✣ Reputation
✣ Experience
✣ Anecdotes
✣ Vision
✣ Connection
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