Business Model Canvas Assessment Criteria 0 1 2 3 Idea (Product/Service) Market/Customer Team (Business) Financial Presentation Service / Product Idea - 30% Not Satisfactory Somewhat Satisfactory Satisfactory Exceeds Criteria Idea Did the company use the business model canvas or similar tool? Can they explain their hypotheses for each of the nine (9) parts of the business model? What is the business model? (Does the team clearly explain how they make money?) Problem Is the team solving a significant problem, defined in terms of money or impact? Solution What value is the team bringing to the client (product/service)? Is the solution realistic? If appropriate, has the team developed a minimum viable product or minimum valuable service? Key metrics/activities Did the team identify the most critical business model assumptions to test first? Did the team design low cost, rapid, but reliable tests for their hypotheses and assumptions? Did the team clearly state what they learned, whether it validated an assumption, and if that informed any changes or pivots? Total Score Market / Customer - 20% Pain Solution Customer Market Did the team define the customers need? How significant is the pain? Did they show evidence to validate the pain? Does the team have a solution to the pain (product or service?) Do they know that people want it? Did they show evidence to validate the solution (interviews, sales, purchase orders, letters of intent, partner arrangements?) Is the target customer understood (business, consumer, demographics?) Can the team explain the market type (new, established?) Did the team demonstrate a hypothesis about the target market and validate or pivot? Did the team identify and describe the market size? Was there a market size metric established to indicate that this business should be pursued? Competition Sales and Marketing Channels Is the competition or alternatives to the team's solution known? Does the team have a plan to create end user demand and have they validated any hypothesis related to this plan? Have they created a believable hypothesis for how they will reach their customers and deliver their product or service? Total Score Business Team - 30% Team Partners Are the team members balanced via education and experience? Are the reasons for the team members explained and understood? Is this the team to succeed with this business? Able to identify and explain critical gaps in personnel? Is there an advisory board or identification of the required board characteristics? Is there a founders agreement in place? Did the team get outside the building to talk to potential partners to understand the partnership channels, resources, and cost? Do they know their potential partners and the relationship (strategic alliances, competition, joint ventures, buyer supplier, licensees?) Are partnership agreements already in place? Total Score Financial - 20% Costs Are customer acquisition costs defined? Are key resource costs understood? Are key activity costs understood? Revenue Is there a realistic revenue model with validation? Is a pricing strategy developed and validated? Explain the key financials metrics for the business model? Viability Do the numbers show the business can make a profit? IP Investment Are the intellectual property position and requirements understood? Does the team know how much money needs to be invested in the company, when, and why? Total Score Yes Presentation Are they polished in their presentation? Are the slides or videos done with little error? Can they answer questions effectively? Did they stay within the allotted time? No
