Uploaded by Dimitry Kovpak

Charities And Ethical Issues

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Research Log
1) Ethics: Moral principles that govern a persons behavior or the conducting of an activity.
2) Ethical Issue: A problem or situation that requires a person or organization to choose
between alternatives that must be evaluated as right (ethical) or wrong (unethical).
Title
BBC
Ethics
Guide
Charity
Purse
Strings
The
World
Bank
WWF Funding
WWF Unethical
URL
http://www.bbc.co.uk/ethics/charity/
Date
15/01/2019
https://www.theguardian.com/society/2000/oct/11/fundraising.guardiansocietysupplement
21/01/2019
http://blogs.worldbank.org/developmenttalk/economies-empathy-moral-dilemmas-charityfundraising
21/01/2019
http://mediterranean.panda.org/who_funds_us/
28/01/2019
https://www.theguardian.com/environment/2014/oct/04/wwf-international-selling-its-soulcorporations
28/01/2019
An Example Of An Ethical Dilemma:
- Should we spend to make a better world in 10 years time, if that means that people
who we could have fed starve to death tomorrow?
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Charities And Ethical Issues
Ethical Dilemma – “A situation in which a difficult choice has to be made between two
courses of action, either of which entails transgressing a moral principle.”
With people caring about ethics more and more as the days go on, many charities face
what is called “Ethical Issues”. More often the decision whether to accept money or reject will
depend on the public opinion and whether the donor is ethical or not. In my opinion people are
too obsessed with ethnicity and this isn’t letting us as a species to progress and develop.
Sometimes there should be sacrifice to achieve the better days.
Different charities have different aims. Those aims may vary depending on the
organization's nature, location, size and other traits. Aims are usually a group's broad goals,
while some charities establish objectives which are specific plans made for achieving these
goals. For example, a nonprofit organization might establish an objective of having an annual
fundraiser to provide money for medical research. However every charity has slightly different
aims and objectives.
When managing a charity you can face many problems, including problems with
fundraising and ethical issues. For example charities that accept donations from corrupted firms
may face criticism. But what choice do they have when they’re facing large amounts of money?
Why would you ever reject someone’s help? This is the question that most of the charities must
face when accepting donations from different large firms. One ethical issue was raised in 2016
Coca-Cola company has donated 106 million to different charities including American National
Obese Charity. This has caused a lot of frustration in terms of ethical issues.
The tough challenges facing charities today are clear. How can charities attract new
donors, reengage with current donors and get more regular donations? Moreover, how can
charities get people not only to give money but also to give their time, skills and resources when
people not only feel a squeezed wallet but also squeezed time. Depending on a charity you will
see different types of funding. As an example I will take a look at WWF. It is mainly funded by
Governments and development agencies which partner up to deliver large scale programs that
support sustainable development and better management of the Mediterranean’s natural
resources. Most of the financial aid comes from corporal partners who not only fund
conservation projects, but also work with the charity to improve their environmental performance
and to transform the sectors they work in.
However even WWF faced many ethical issues. The world's largest conservation group,
has been accused of "selling its soul" by forging alliances with powerful businesses which
destroy nature and use the WWF brand to "greenwash" their operations. Also, the Genevabased WWF International has received millions of dollars from global corporations such as
Coca-Cola, Shell, Monsanto, HSBC, Cargill, BP, Alcoa and Marine Harvest who have all
benefited from the group's green image only to carry on their businesses as usual.
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