Case Study :
Superior Food
Group 1
Q
Question???
The case: Superior Foods Corporation Faces a Challenge
Stories
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Jason’s company
Produce “variety meat” as product
The major export of American beef
On December, 23, 2011 Mad Cow Disease was found in Washington State
7 countries ban the U.S. beef and thousands of people were talking about it
Cut down the production and lay off about 25 percent
Assignment
1. Clarify our purpose(s) for communicating with the employees at the Nebraska plant
2. Determine our primary messages.
3. Draft a message to the employees
A
Answer…..
1. Clarify our purpose
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Thank the workers for their hard work and show that it is a tough but must-made
decision
Tell them about the company’s decision
2. Primary Message
For the sake of the company to grow, we will focus more on quality instead of quantity. It
is a tough decision so we will have one month to have your productivity proven to us until
the announcement
3. Message
To:
From:
Subject:
All Employees
Ben Schroeder, Plant Manager of Nebraska
Company’s decision
On Behalf of the company I thank you all for hard work since our company began; for over 23 years we
have dominated the global markets and sky rocketed our revenues to a point where our company is
now the number 1 meat producer in the U.S. It is made possible because all of you.
To continue our growth even further, we want to focus more on quality rather than quantity. It is a
tough but must-made decision that we have to reduce approximately 25% of our total work force by
the end of this month. Until then, we would like you to have your productivities proven to us before
the final decision, so I encourage all of you to give your best for yours as well as the company’s
success as a whole. You will have one month to prove your skills, so please utilize it to the best.
Thank you