GROUP
SHEET
ASSIGNMENT COVER
STUDENT DETAILS
Student name:
Nguyễn Ngọc Trúc Linh
Student ID number:
31181023008
Student name:
Quách Trầ n Phương Linh
Student ID number:
31181023147
Student name:
Nguyễn Thi ̣ Thiện Minh
Student ID number:
31181025126
Student name:
Đỗ Hoàng Cao Ngân
Student ID number:
31181023752
Student name:
Nguyễn Quố c Hạnh Nguyên
Student ID number:
31181020062
Student name:
Đặng Phú
Student ID number:
31181021859
UNIT AND TUTORIAL DETAILS
Unit name:
ACADEMIC SKILLS
Lecturer or Tutor name:
Unit number:
FOU101
Mr. Alan J Hartnett
ASSIGNMENT DETAILS
Title:
HOMEWORK - SESSION 2
Length:
Due date:
26 October 2018
Date submitted:
25 October 2018
DECLARATION
 I hold a copy of this assignment if the original is lost or damaged.

I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any
other source except where due acknowledgement is made in the assignment.

I hereby certify that no part of this assignment or product has been submitted by me in another (previous or
current) assessment, except where appropriately referenced, and with prior permission from the Lecturer /
Tutor / Unit Coordinator for this unit.

No part of the assignment/product has been written/ produced for me by any other person except where
collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.

I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the
purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism
checking).
Student’s signature:
Student’s signature:
Student’s signature:
Student’s signature:
Student’s signature:
Student’s signature:
IMPROVEMENTS ON PEPSICO’S ADVERTISEMENT IN THAILAND
2
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been signed.
Improvements on Pepsico’s Advertisement In Thailand
In the present age, advertisements play an indispensable role in marketing
strategy of every big company. In the penetration in Thailand market, PepsiCo
published a television commercial about their mini game named Dishcovery. So far
this video had done a good job on promoting the marketing campaign. However,
there are still a couple of points where we can improve in order to make it a better
commercial video.
To begin with, this advertisement lacks lots of attractiveness and
memorability. One problem is that too many fast moving words on screens make the
audience, who is tired of reading and can not catch up with the speed of texts, bored
and confused. Another issue is the one colored screen. Despite the fact that the
consistency in background can make audiences focus more on the content, using
the sky blue screen throughout the video not only bring a sense of cold but also
make it uninteresting. The next key point is that numbers are out of interest of many
people. As a result, the audiences can not remember and be impressed by data at
the end of the video. These problems lead us to some ideas to ameliorate this
commercial.
The first suggestion we suppose is adding more pictures instead of text. The
audience is more easily attracted to the vivid images than to words and numbers. In
other words, we can add a video in which people are having parties and drinking
bottles of Pepsi. Images tend to stay longer in people’s memory. Furthermore, this
can get across that this mini game can not only bring virtual enjoyment, only a game
on social media but also real one in real parties with real friends.
IMPROVEMENTS ON PEPSICO’S ADVERTISEMENT IN THAILAND
3
Secondly, we suggest using more multicolored scenes. In fact, colors
themselves bring meanings and have some influences on our psychology. For
example, change some background into red make people feel more energetic and
excited. In addition, the mixture of red, blue and white can induce the audience to
think about PepsiCo’s logo [and this leads to a better promotion of the brand].
Finally, include short interviews is a good way to reach people’s hearts and
draw their attention because viewers are usually touched by real stories. More
specifically, we can replace the numbers by videos asking winner of this campaign
about how their feelings and their enjoyments. Therefore, the results of this game will
be more realistic and also more emotive.
In conclusion, the advertisement about Dishcovery of PepsiCo didn’t get lots
of attraction at its full potential. The main reasons are the grand amount of texts and
figures with one colored background in all the videos. [...] The text should be
replaced by pictures and videos to attract the audiences. We should also consider
using more color in the background, especially red and white, so that the commercial
become more colorful and interesting. Additionally, we suppose to have some
interviews of participants in order to make the video more memorable and
affectional.