United Arab Emirates
UAE Background
• Location: In the Middle east (Arabic Gulf)
• Capital: Abu Dhabi
• Population: 5,314,317
• Bordered Countries: Oman, Saudi Arabia
Hofstede's cultural dimensions
Power Distance
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United Arab Emirates has 90 Which is High score on this dimension
People Accept the Hierarchy
Princess Treated Differently
The decisions Come from Presidents
The country are ruled by families
Individualism
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United Arab Emirates with 25 score which considered collectivistic society
the individualism is very low in All Arabic countries
The loyalty of family and Relatives and tribe
Living as a group of families and tribes
Strong relationships between people
Masculinity
• United Arab Emirates with score 50 which is equal on this dimension
• There is no competition between men and Women
• Emirates culture can be both masculine and feminine
Uncertainty Avoidance
• United Arab Emirates score’s 80 which is High
• It has High preference of avoiding uncertainty
• Emirates culture going with roles that makes people work hard and avoid
mistakes that cause problems for the country
• Emirate people are careful and trying to be ready for the unknown situations
Long term orientation
• They maintain some links between the Past and present and future
• Nothing changed, they have same traditional clothes and same behavior and
culture
• Emirates people are dealing with the present in good way
• Emirates People are still riding camels and in same time they have the most
expensive cars in the world
Indulgence
• High Restraint
• Parents has very control for every member of the family
• Everyone has to control him self and his desire based on what his Family and tribe
and country want
• Families are raising their children based on the culture roles
Toyota Land Cruiser Ad
• Emirates People use 4x4 cars
because of the desert
environment
• People in Emirates spend a lot of
time in Desert and they consider
it a part of their culture