TV Commercial Rubric
Group member(s)
Product
Date
3
2
1
The commercial is
somewhat creative and
effective and/or the
presentation is
adequate.
The commercial shows
little creativity or
effectiveness and/or is
not well
presented.
Creativity and
presentation
The commercial is
creative & effectively
written & is presented
well.
Persuasiv
e
technique
s used
The commercial is very
persuasive & effectively
uses at least 4-5
techniques to convince the
audience to buy the
product.
The commercial makes
good use of visual aids, set
design &/or props.
The commercial is
persuasive & uses at least
2-3 techniques convince
the audience to buy the
product.
The commercial is
somewhat persuasive &
uses only 1 technique to
attempt to convince the
audience to buy the
product.
The commercial includes
visual aids or props, but
they do not significantly
contribute to the
commercial and/or they
are not well
done.
The commercial does
not include any visual
aids or props.
Enunciation/
diction
Speakers/voice overs
enunciation/diction is very
clear & accurate
Speakers/voice overs
enunciation/ diction is
clear.
Speakers/voice overs
enunciation/ diction
is not always easy to
hear &/or
understand.
Within time
frame (30
seconds)
The commercial is
presented within the time
frame.
The commercial is
presented slightly
outside the time frame.
The commercial is
presented significantly
outside the time frame.
Visual aids
(props)
Total Points:
Comments: