FEASIBILITY STUDY FOR PROJECT
(NEW BUSINESS IDEA)
Name: Syed Imran Shah
Address: Syed house street no 2 block 2 satellite town Quetta
Phone: Nil
Mobile: 03340004473
Email: Immysyxd@gmail.com
Proposed business: Online store (doorshop.com.pk)
Planning is essential in the establishment of a new business. This guide will help you to start
planning your business.
For best results, take sufficient time to find out the information needed to complete the guide. Do not
just
make it up or write what you think other people want to hear.
Throughout this guide, there are prompts on the type of background information required
to support the development of your business idea. It is encouraged (and suggested) you to
explore all possible avenues to gather information relevant to your business area. Attach
any additional information you think may be useful.
This document is a planning guide only; it is designed to assist you to start the process of
developing your business idea or Project.
YOUR BUSINESS IDEA
The following questions are designed to assist you in the development of your business
idea, your vision for the future of the business and to detail the expertise that you bring to
your new business venture.
What are your reasons for wanting to start your own (small) business?
I’m a Finance Student, by default. I love finance, accounting, management, strategy, leadership,
and, mostly, entrepreneurship.
So, for me, creating a business is a way of living, even though I’m not saying I’m a business
making-machine. It’s just I really enjoy managing, planning, executing, and evaluating results.
The Feeling of Freedom, ability to Innovate, learning from myself, making my own schedule,
and leaving a Legacy.
What are your objectives for your business over the next twelve months?
What are your objectives for your business over the following two years?
My objectives for next two years is getting 5% market share of online products sales in
Pakistan and developing a well- designed web site with high level conversation which involve
and support dozens of households.
YOUR BUSINESS IDEA cont.
List all the products and/ or services that you plan to provide at the commencement of the business.
At the moment, really healthy products are not just those that contain a certain amount of
minerals, vitamins and other substances necessary for the body. It is important to choose those
that do not contain substances that are dangerous to human health. Unfortunately, there are a lot
of such substances in modern vegetables, fruits, and meat. These substances are herbicides,
fertilisers, pesticides, genetically modified organisms, antibiotics, and preservatives. It is very
difficult to find really healthy foods in our modern days.
List all the products and/ or services that you plan to provide in the future.
In near future I will have two product lines, skin care and fitness apparel. Within the skin care
line, we will offer a wide array of products including eye makeup removers, cleansing creams,
facial scrubs and masks, and body lotions. Within the fitness apparel line, we will first offer
Lycra products such as tights and shorts, plus polyester and cotton tops.
Who will operate the business?
I will perform as a CEO to operate the business
Who else will be employed by the business immediately?
The individuals who have well skilled and some experience as like “software engineer’s,
computer operator, marketing manager” to run my online business
Who else will be employed by the business in the future?
In near future the business will need directors, senior manager, marketing consultant, which
will be employed by the business
FINANCES
CAPITAL REQUIREMENTS
This section will help you to calculate the amount of money you need to get your
business underway. It also looks at your ability to gain finances and whom you
will approach if finance is necessary.
List all the equipment that you will need for the business, eg: Plant and
equipment, fittings, tools, office furniture, computer equipment.
Already Own
Approximate value
Land
2200,000
Building
5500,000
$77,00,000
Total
Need to acquire
Approximate value
Web Store: developing and launching
100,000
Equipment: small laboratory, fridges, etc.
250,000
Marketing for first month
5000
office furniture,
120,000
computer equipments
90,000
Other expenses
50,000
Total
$615,000
FINANCES
cont.
START UP EXPENSES
What are your Start Up Expenses?
Complete the following checklist of Business start up expenses.
Business Name
Registration
$ 100,000
Insurance
$ 500,000
Initial Stock
$ 500,000
Licences and Permits
$ 200,000
Advertising and Promotion
$ 50,000
Printing and Stationery
$ 10,000
Lease/Bond
$
Telephone
- Landline
- Mobile
$ 10,000
$
Other
$
Other
$
TOTAL
$ 1370,000
What finance do you need to raise now?
How do you intend to raise the
Finance?
•
•
•
•
•
•
Personal Income
Bank Loan
Building Society
Family
Friends
Other
FINANCES
cont.
POTENTIAL INCOME/TURNOVER
Pricing
Explain how you calculated the cost of producing your product/service
In our business the price of a product are already set and we will also give some discount on each product and on
Delivery we charge just 200 Rs
We set our price according to what we have incurred in shipping
Our profit margin decide the price of what we are providing
Turnover
st
Expected turnover in the 1 year – How did you calculate this?
we calculate our business revenue through subtracting our expenses from our current
Revenue which will describe our current state of business and determine turnover
FINANCES
cont.
WHAT EXPENSES WILL YOU INCUR OVER THE FIRST 12 MONTHS OF
OPERATION
Complete the following checklists of projected business expenses for the first 12
months of operation of your business. .
Accounting
$ 150000
Advertising
$ 5000
Bank Charges
$
Cleaning
$
Fuel, Light & Power
$
Insurance
$
Interest
$
Internet Service Provider
$
Lease
$
Legal
$
Motor Vehicle
- Fuel and Oil
$
- Registration & Insurance
$
- Repairs and Maintenance
$
Postage
$
Printing
$
Protective Clothing
$
Purchases
- Equipment
$
– Stock
$
- Raw materials
$
Rent/Bond
$
Stationery
$
Superannuation
$
Telephone
- Landline
- Mobile
$
$
WorkCover
$
Other
$
TOTAL
$
FINANCES
cont.
What are your current monthly financial commitments?
Rent/Mortgage
$
Personal loans
$
Schooling
$
Petrol
$
Car running
$
Food
$
Clothing
$
Recreation
$
Medical
$
Other
$
Other
$
Other
$
Other
$
Other
$
TOTAL
$
List any current mortgages, personal loans, hire purchase, leasing other commitments you
hold.
Financial
Institution
Type of loan
Repayment
per month
$
$
$
$
$
Period of
loan
MARKET
RESEARCH
Market research involves collecting information about your market segment – where
they live, what their income is, what they spend their income on – anything about them
that will help you ensure your product is attractive to them.
Market research will involve:
•
•
•
•
•
Talking to people who are in similar fields (your business or project idea)
Talking to your “target market” (i.e. people you believe will use/buy your product or
service).
Talking to people who have specialist knowledge of the industry you are entering.
Sourcing written material specific to your area of interest.
Gathering statistical data relevant to your area of interest.
Prepare your questions before you approach people.
To find out about your target market you must be prepared to ask “hard questions” or
exploratory questions that will give you a sound understanding of your target market, how
they think and what will appeal to them.
To ensure that the information gathered is relevant, select people who have detailed
knowledge and experience in the industry sector you propose to enter.
Ask targeted questions, designed to provide realistic feedback on your business idea.
Accordingly, questions should be framed to draw information on the positives and negatives
of the industry sector you propose entering.
For a business to be successful there must be enough people who want to buy your
product or service. You also need to ensure your product or service is accessible to the
people who may want to buy it. It has to be available in the right places in the right
quantities and presented in a way that will be attractive to your customer. The people
you are aiming your product at are your “target market” or “market segment”.
In the space below, write down the questions you will ask to identify your market segment eg
1.
Why would you choose this product/service?
2.
How would describe most people who buy this product/service?
3.
Where would you look to find this product/service?
4.
What would you expect to pay for this product/service?
5.
How often would you buy this product?
Why would you choose our service?
What would you expect to pay for online service?
MARKET RESEARCH
cont.
Number of questionnaires
Results
Just verbal conversation
Person consulted
Date
One of software engineers suggest me to start online medical
Product services
Summarize the information collected during this consultation.
The information was helpful and of great important which helped me in Tring to start business
Profile your prospective customer or “market segment”
(i.e.:- where do they live? how much do they earn? how old are they? are they men? women?
etc.)