_DEPARTURE BOARD
REMARKS
x DEPARTURES
DEPARTED
x external analysis
DEPARTED
x internal analysis
DEPARTED
x THE HOW TO OF DUAL STRATEGIES
DEPARTED
x S w o t matrix
DEPARTED
x T o w s matrix
DEPARTED
x Business level strategy
DEPARTED
x ---MINIMAL MANUAL INTERVENTION
DEPARTED
x ---INFORMATION NETWORKS
DEPARTED
x ---TOTAL QUALITY MANAGEMENT
DEPARTED
x ---COMPETITIVE RISK
x ___________________________________ _________
Departed
x ACTIVITY MAP
last call
x IMPLEMENTATION ON GARUDA AIRLINES
SINGAPORE
AIRLINES
vs
GARUDA INDONESIA
AIRLINES
Garuda Indonesia's
VALUE PROPOSITION


Uniqueness statement that the
organization
provide
to
its
Customer
Segment.
Garuda Indonesia introduces ‘New
Service
Concept’
in
its
First
Class
service to the standard
of Skytrax 5-Star.
Services
Pre Flight: ‘First Class
Lounge’ where Garuda
Indonesia became the only
airline in Indonesia
offering
this service.
In Flight: The additions
of Boeing 777-300 were
equipped with new service
concept that is intimate,
warm, and luxury.
Post Flight: “Premium
Arrival Lounge and
Baggage
Collection.”
COST


Total cost efficiency in 2013 amounted to
Rp 124
billion, significant increase of
41% from Rp 88
billion in 2012.
Garuda managed to save the use of fuel up
to 18.5 million liters in 2013. Total
fuel burn in 2013
was recorded at 1,371
million. The increase was
triggered by
intensified operation, of which flight
frequency
increased
by
22%
while
“Available
Tonne Kilometer” (ATK) also
escalated by 16%.
(cont'd.)




Most important cost inherent: Airplane
cost
Most expensive key resources: Airplane
and its spareparts
Most expensive key activities: Supporting
activities; procurement &
logistics
Garuda
Indonesia
is
a
value
driven
business, it focuses on value
creation,
premium value proposition
Comparison between SIA and
Garuda Indonesia
Elements
Singapore Airlines
Garuda Indonesia
Company’s Vision
Providing air transportation services of the highest A strong distinguished
airline through
quality and maximizing returns for the benefit of providing quality services to serve people and
shareholders and employees.
goods around the world with Indonesian
hospitality.
Business Strategy
Integrative cost leadership and differentiation
Services
SIA has won the World’s Best Airline award from Garuda Indonesia awarded "The World's Best
Conde Nast Traveler 21 out of 22 times it has been Cabin Crew" in 2017 for fourth consecutive
awarded and Skytrax’s Airline of the Year award years from Skytrax.
three times over the past decade.
Cost Efficiency
From 2001 to 2009, its costs per available seat Garuda aims to bring down its cost per
kilometer (ASK) were just 4.58 cents.
available seat kilometer to 5.5 cents to 6
cents in 2018, from 6.7 cents in 2017.
Innovation Strategy
Employing both centralized (by establishing the Focusing on
Product Innovation Department) and decenteralized innovation
innovation (by using distributed innovation
approach).
Differentiation (focusing on value creation)
improvement
rather
than
_DEPARTURE BOARD
REMARKS
x DEPARTURES
DEPARTED
x external analysis
DEPARTED
x internal analysis
DEPARTED
x THE HOW TO OF DUAL STRATEGIES
DEPARTED
x S w o t matrix
DEPARTED
x T o w s matrix
DEPARTED
x Business level strategy
DEPARTED
x ---MINIMAL MANUAL INTERVENTION
DEPARTED
x ---INFORMATION NETWORKS
DEPARTED
x ---TOTAL QUALITY MANAGEMENT
DEPARTED
x ---COMPETITIVE RISK
x ___________________________________ _________
Departed
x ACTIVITY MAP
Departed
x IMPLEMENTATION ON GARUDA AIRLINES
thank you :)
if you have any question,please
do not hesitate to ask
balancing act
Syndicate 05
syndicate 06
2018
02
12