Sungwon Cho Mr. Diamond AP European History 18 October 2019 In what ways did the commercial sporting events of the 18th century reflect the overall "consumer revolution" of this period? How do the professional sports of today's world reflect our own patterns of consumption? Do you see any similarities and differences between the commercial function of sports between the 18th century and today? While the accessibility to education expanded and practical and entertaining literature spread among common people during the 18th century, leisure activities also was core part of their lives. Gathering around talking and drinking with their friends, many people began to enjoy leisure activities together provided by towns and cities as a form of commercialization. One of those popular leisure activities was sporting events, including horse races, bullfights, and boxing matches. Blood sports, including bullbaiting, was also another form of sports that the masses enjoyed together. Commercial sporting events of the 18th century reflect the overall consumer revolution of this period since they are the evidence that a greater part of population could afford time and money enjoying luxury goods and leisure activities. Unlike the previous society that committed the life to agriculture for survival and bought only necessities, people of the 18th century watched a variety of matches and competitions and put their energy in cheering and arguing with others over who would be the winners. Elite schools during the 18th century pursued team sports which were derived from peasants’ riotous ball games and made them more organized and regulated by the rules. Those schools regarded team sports as another form of education that would teach good sportsmanship and a bonding event that promoted the sense of belonging and bondage. These days, private schools also see those advantages so encourage or require students to be engaged in various team sports. Sports teach students to show respectful manners to the rivals, to solidify teamwork by discussion of their strategies, and to be honest by keeping the rules no matter what situations they are in. They been the great opportunity to unify all individuals and enthusiastically support their schools against others. However, there was a slight difference in variety of sports provided: schools today offer over 20 sports, while the elite schools those days focused on the football and soccer games. However, there were not only joyful, energetic moments in sporting events. Some cheated to make their teams to win. Some failed to control their anger after bitter loss of their teams and ended up fighting each other. I believe these kinds of problems still occur these days since there are often violence and fights between fans of different teams in World Cup or Olympics games. Another similarity between today and past’s sporting events was that both had material prizes to encourage people to keep being involved and make them feel thrilled. People spend their money to buy the tickets for sporting events, many stores run the special sales events in hope that their country’s team will win and athletic players earn money and reputation from winning the game. Those days, people enjoyed the sports together as they gained the material goods or food after they won.