ACT III: SCENE 2 POWERS OF PERSUASION An analysis of Antony’s and Brutus’s speech Persuasive Techniques • Rhetorical Questioning – a statement that is formulated as a question for effect, but is not expecting to be answered “Who could not possibly love Mr. Goldstein?” “Would you like to save a lot of money on car insurance?” • Antithesis – the juxtaposition of opposites to emphasize an idea "We must learn to live together as brothers or perish together as fools." – Martin Luther King Jr. Persuasive Techniques • Repetition – the repeating of a word, phrase, or sound for emphasis. “We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air” – Winston Churchill • Restatement – expressing the same idea in different words for emphasis. “Not knowing what lay ahead, not knowing what they would find, not knowing that they were so close to the outpost” – Sir Joshua Reynolds Persuasive Techniques • Parallelism – Repeating a grammatical structure or an arrangement of words to create a sense of rhythm “Ask not what your country can do for you – ask what you can do for your country” – JFK • Hyperbole – An extreme exaggeration created to emphasize a point. “Obamacare would lead to a time when we tell our children and our children’s children, what it was like in America when men were free.” – Sarah Palin MORE PERSUASION: Aristotle’s Articles • Ethos - Credibility or ethical appeal - convincing by the character of the author. We tend to believe people whom we respect. • Pathos - persuading by appealing to the reader's emotions. Tone affects the reader's emotional response, in regards to guilt, fear, jealousy, pride, hope, etc. • Logos (Logical) - persuading by the use of reasoning. Give reasons that support and substantiate your thesis.