Market Failure Market Failure • Definition: • Where the market mechanism fails to allocate resources efficiently – Social Efficiency – Allocative Efficiency – Technical Efficiency – Productive Efficiency OR is a situation in which the invisible hand pushes in such a way that individual decisions do not lead to socially desirable outcomes Market Failure • Market Failure is a situation in which the market does not provide the ideal or optimal amount of a particular good. • Example: When goods are produced and consumed, side effects occur. These side effects are called externalities because the costs or benefits are external to the person(s) who caused them. Market Failure • Social Efficiency = where external costs and benefits are accounted for (MSC=MSB). • Allocative Efficiency = resources cannot be readjusted to make one consumer better off without making another worse off – zero opportunity cost! i.e. Society produces goods and services at minimum cost that are wanted by consumers (P = MC) – Pareto Efficient allocation (demand or MB = Supply or MC). • Technical Efficiency = production of goods and services using the minimum amount of resources. • Productive Efficiency = production of goods and services at lowest factor cost (P=Min ATC). Market Failure • Market fails to produce the right amount of • the product Resources may be • Over-allocated • Under-allocated Demand and Supply-Side Failures Demand-Side Failures -Impossible to charge consumers what they are willing to pay for the product - Some can enjoy benefits without paying Supply-Side Failures • Occurs when a firm does not pay the full cost of producing its output • External costs of producing the good are not reflected in the supply Market Failure • Market Failure occurs where: – Knowledge is not perfect – ignorance – There is resource immobility – There is monopoly power – Services/goods would or could not be provided in sufficient quantity by the market – External costs and benefits exist – Inequality exists Efficiency • Allocative efficiency –Also referred to as Pareto Efficient Allocation. –Resources cannot be readjusted to make one consumer better off without making another worse off … zero opportunity cost! –Named after Vilfredo Pareto (1848–1923). Causes of Market Failure • Market Failure occurs where: 1.Knowledge is not perfect - ignorance 2.Goods are differentiated 3.Resource immobility 4.Market power - price making behavior 5.Services/goods would or could not be provided in sufficient quantity by the market 6.Existence of external costs and benefits 7.Inequality exists Imperfect Knowledge 1.Imperfect Knowledge/ Asymetric information –a situation in which one party engaged in an economic transaction has better information about the good or service traded than the other party Immediately after purchase the value of a car drops substantially. Why? A seller has more information about the car than a buyer Asymmetric Information • Asymmetric information exists when either the buyer or the seller in a market exchange has some information that the other does not have. • Information can cause the buyer or seller to lower the demand or supply of the good in question. Asymmetric Information in a Product Market Initially, the seller has some information that the buyer does not have; there is asymmetric information. As a result, D1 represents the demand for the good and Q1 is the equilibrium quantity. Then, the buyer acquires the information that she did not have earlier and there is symmetric information. The information causes the buyer to lower her demand for the good so that now D2 is the relevant demand curve and Q2 is the equilibrium quantity. Conclusion: Fewer units of the good are bought and sold when there is symmetric information than when there is asymmetric information. Asymmetric Information in a Factor Market Initially, the buyer (of the factor labor), or the firm, has some information that the seller (of the factor) does not have; there is asymmetric information. Consequently, S1 is the relevant supply curve. W1 is the equilibrium wage, and Q1 is the equilibrium quantity of labor. Then, sellers acquire the information that they did not have earlier, and there is symmetric information. The information causes the sellers to reduce their supply of the factor so that now S2 is the relevant supply curve, W2 is the equilibrium wage, and Q2 is the equilibrium quantity of labor. Conclusion: Fewer factor units are bought and sold and wages are higher when there is symmetric information than when there is asymmetric information Is There Market Failure? • Asymmetric information seemingly resulted in “too much” or “too many” of something – either too much of a good being consumed or too many workers working for a particular firm. • The point is whether or not the asymmetric information fundamentally changes the outcome from what it would be if there were symmetric information. • The presence of asymmetric information does not guarantee that the market fails. What matters is whether the asymmetric information brings about a different outcome than the outcome that would exist if there were symmetric information. If this occurs, the case for market failure can be made. Adverse Selection • Some economists argue that under certain conditions, information problems can eliminate markets or change the composition of markets. • Adverse selection exists when the parties on one side of the market, who have information not known to others, self – select in a way that adversely affects the parties on the other side of the market. • Asymmetric Information leads to adverse selection. • Adverse selection occurs when products of different qualities are sold at the same price because of asymmetric information. – This is apparent in insurance markets. Moral Hazard • Asymmetric information can also exist after a transaction has been made. If it does, it can cause a moral hazard problem. • Moral Hazard occurs when one party to a transaction changes his behavior in a way that is hidden from and costly to the other party. Moral hazard • Moral hazard occurs when an insurance policy or some other arrangement changes the economic incentives we face, thus leading us to change our behavior, usually in a way that is detrimental to the market. • To limit the moral hazard problem, insurance companies will place restrictions on individual behavior in some contracts. Q&A • Give an example that illustrates how asymmetric information can lead to more of a good being consumed than if there is symmetric information. • Adverse selection has the potential to eliminate some markets. How is this possible? • Give an example that illustrates moral hazard. Differentiated Goods & Services 2. Goods & Services are differentiated –Branding –Designer labels - Cost 3 times as much but are they 3 times the quality? –Technology – lack of understanding of the impact –Labelling and product information Resource Immobility 3. Resource Immobility – Factors are not fully mobile – Labour immobility – geographical and occupational – Capital immobility – Land – cannot be moved to where it might be needed Monopoly power 4. Monopoly power –Existence of monopolies and oligopolies –Collusion –Price fixing –Abnormal profits –Barriers to entry A monopolist producing less than the social optimum R MC P1 MC1 AR MR O Monopoly output Q1 Q A monopolist producing less than the social optimum R MC = MSC P1 P2 = MSB = MSC MC1 AR = MSB MR O Monopoly output Q1 Q2 Q Perfectly competitive output Monopoly power Monopoly power – Produces less than the social optimum – Deadweight loss under monopoly • The demand curve under monopoly – production at less than the social optimum • Deadweight loss under monopoly – consumer and producer surplus • consumer surplus • producer surplus • total surplus Deadweight loss under monopoly R MC (= S under perfect competition) Consumer surplus a Ppc Producer surplus AR = D O Qpc (a) Industry equilibrium under perfect competition Q Monopoly power • The demand curve under monopoly – production at less than the social optimum • Deadweight loss under monopoly – consumer and producer surplus • consumer surplus • producer surplus • total surplus – the effect of monopoly on total surplus Deadweight loss under monopoly R Pm Ppc MC (= S under perfect competition) Consumer surplus Deadweight welfare loss b a Producer surplus AR = D MR O Qpc Qpc (b) Industry equilibrium under monopoly Q Deadweight loss under monopoly R MC (= S under perfect competition) Perfect competition Consumer surplus a Ppc Producer surplus AR = D O Qpc (a) Industry equilibrium under perfect competition Q Deadweight loss under monopoly R MC (= S under perfect competition) Monopoly Pm Ppc Consumer surplus Deadweight welfare loss b a Producer surplus AR = D MR O Qm Qpc (b) Industry equilibrium under monopoly Q Monopoly power • The demand curve under monopoly – production at less than the social optimum • Deadweight loss under monopoly – consumer and producer surplus • consumer surplus • producer surplus • total surplus – the effect of monopoly on total surplus • Other problems with monopoly Monopoly power • The demand curve under monopoly – production at less than the social optimum • Deadweight loss under monopoly – consumer and producer surplus • consumer surplus • producer surplus • total surplus – the effect of monopoly on total surplus • Other problems with monopoly • Possible advantages from monopoly Public Goods and Common Resource • Free goods provide a special challenge for economic analysis. • Most goods in our economy are allocated in markets… • When goods are available free of charge, the market forces that normally allocate resources in our economy are absent. • When a good does not have a price attached to it, private markets cannot ensure that the good is produced and consumed in the proper amounts. Public Goods and Common Resource • In such cases, government policy can potentially remedy the market failure that results, and raise economic well-being. THE DIFFERENT KINDS OF GOODS • When thinking about the various goods in the economy, it is useful to group them according to two characteristics: – Is the good excludable? – Is the good rival? • Excludability – Excludability refers to the property of a good whereby a person can be prevented from using it. • Rivalry – Rivalry refers to the property of a good whereby one person’s use diminishes other people’s use. THE DIFFERENT KINDS OF GOODS • Four Types of Goods – Private Goods – Public Goods – Common Resources – Natural Monopolies THE DIFFERENT KINDS OF GOODS • Private Goods – Are both excludable and rival (Ice Cream Cones, Clothes). • Public Goods – Are neither excludable nor rival (National Defense, Fireworks). • Common Resources – Are rival but not excludable (Fish in the ocean, the environment). • Natural Monopolies – Are excludable but not rival (Fire Protection, Cable TV). • A road is which of the four kinds of goods? • Hint: The answer depends on whether the road is congested or not, and whether it’s a toll road or not. Consider the different cases Answer • Rival in consumption? Only if congested. • Excludable? Only if a toll road. Four possibilities: Uncongested non-toll road: public good Uncongested toll road: natural monopoly Congested non-toll road: common resource Congested toll road: private good Merit Goods and Public Goods • Inadequate Provision: – Merit Goods – Could be provided by the market but consumers may not be able to afford or feel the need to purchase – market would not provide them in the quantities society needs – Sports facilities? Merit Goods • Education – nurseries, schools, colleges, universities • All education – could all be provided by the market but would everyone be able to afford them? Schools: Would you pay if the state did not provide them? Public Goods Markets would not provide such goods and services at all! • Non-excludability – Person paying for the benefit cannot prevent anyone else from also benefiting - the ‘free rider’ problem • Non-rivalry – Large external benefits relative to cost – socially desirable but not profitable to supply! A non-excludable good? Would you pay for this? The Free-Rider Problem • Public goods are difficult for private markets to provide because of the free-rider problem. • A free-rider is a person who receives the benefit of a good but avoids paying for it. – If good is not excludable, people have incentive to be free riders, because firms cannot prevent non-payers from consuming the good. • Result: The good is not produced, even if buyers collectively value the good higher than the cost of providing it. The Free-Rider Problem • Since people cannot be excluded from enjoying the benefits of a public good, individuals may withhold paying for the good hoping that others will pay for it. • The free-rider problem prevents private markets from supplying public goods. The Free Rider Problem • Solving the Free-Rider Problem – The government can decide to provide the public good if the total benefits exceed the costs. – The government can make everyone better off by providing the public good and paying for it with tax revenue. • If the benefit of a public good exceeds the cost of providing it, govt should provide the good and pay for it with a tax on people who benefit. • Problem: Measuring the benefit is usually difficult. Cost-benefit analysis • Cost-benefit analysis: a study that compares the costs and benefits of providing a public good • Cost-benefit analyses are imprecise, so the efficient provision of public goods is more difficult than that of private goods. Some important Public Goods are: • National Defense • Knowledge created through basic research • Fighting Poverty De-Merit Goods • De-Merit Goods • Goods which society over-produces • Goods and services provided by the market which are not in our best interests! – Tobacco and alcohol – Drugs – Gambling Common Property Resources • Common resources, like public goods, are not excludable. They are available free of charge to anyone who wishes to use them. • Common resources are rival goods because one person’s use of the common resource reduces other people’s use. Tragedy of the Commons • The “tragedy of the commons” arises when an open-access resource is overused. – Ocean fisheries are an example. Because no one “owns” the stock of ocean fish, there is not an incentive to preserve its value. • The “tragedy of the anticommons” arises when one owner of a resource can block development of a good that would have benefits to many, such as an airport. Tragedy of the Commons – The Tragedy of the Commons is a parable that illustrates why common resources get used more than is desirable from the standpoint of society as a whole. – Common resources tend to be used excessively when individuals are not charged for their usage. – This is similar to a negative externality. • Role for govt: ensuring they are not overused Tragedy of the Commons • Elephant - common resource – No owners – Poachers - numerous • Strong incentive to kill them • Slight incentive to preserve them • Cows - private good – Ranches - privately owned – Ranchers • Great effort to maintain the cattle population on his ranch • Reaps the benefit • Government intervention – help elephant population – Kenya, Tanzania, and Uganda • Illegal to kill elephants; Illegal to sell ivory • Hard to enforce • Elephant population – still diminishing – Botswana, Malawi, Namibia, and Zimbabwe • Elephants – private good • Allow people to kill elephants – Only those on their own property • Landowners - incentive to preserve elephants • Elephant population – started to rise The tragedy of the commons – Negative externality • One person uses a common resource – Diminishes other people’s enjoyment of it • Common resources tend to be used excessively because Social and private incentives differ – Government - can solve the problem • Regulation or taxes – Reduce consumption of the common resource • Turn the common resource into a private good Policy options for common resources • What could the townspeople (or their government) have done to prevent the tragedy? • Try to think of two or three options. Answers • Impose a corrective tax on the use of the land to “internalize the externality.” • Regulate use of the land (the “commandand-control” approach). • Auction off permits allowing use of the land. • Divide the land, sell lots to individual families; each family will have incentive not to overgraze its own land. Policy Options to Prevent Overconsumption of Common Resources • Regulate use of the resource • Impose a corrective tax to internalize the externality – example: hunting & fishing licenses, entrance fees for congested national parks • Auction off permits allowing use of the resource • If the resource is land, convert to a private good by dividing and selling parcels to individuals Common Resources • Some firms use spam emails to advertise their products. • Spam is not excludable: Firms cannot be prevented from spamming. • Spam is rival: As more companies use spam, it becomes less effective. • Thus, spam is a common resource. • Like most common resources, spam is overused – which is why we get so much of it! CONCLUSION • Public goods tend to be under-provided, while common resources tend to be over-consumed. • These problems arise because property rights are not well-established: – Nobody owns the air, so no one can charge polluters. Result: too much pollution. – Nobody can charge people who benefit from national defense. Result: too little defense. • The govt can potentially solve these problems with appropriate policies. THE IMPORTANCE OF PROPERTY RIGHTS • The market fails to allocate resources efficiently when property rights are not well-established (i.e. some item of value does not have an owner with the legal authority to control it). • When the absence of property rights causes a market failure, the government can potentially solve the problem. Externality • A cost or benefit that occurs when the activity of one entity directly affects the welfare of another in a way that is outside market mechanism • Externalities arise between producers, between consumers, or between producers and consumers • Externalities are the effects of production and consumption activities not directly reflected in the market – They can be negative or positive Negative Externality • Negative – Action by one party imposes a cost on another party • Plant dumps waste in a river, affecting those downstream, Second-hand smoke and carbon monoxide emissions • The firm has no incentive to account for the external costs that it imposes on those downstream • When goods are produced and consumed, side effects occur. These side effects are called externalities because the costs or benefits are external to the person(s) who caused them. Costs & Benefits: Private & External • A Negative Externality exists when a person’s or group’s actions cause an adverse side effect to be felt by others. • A consequence of a negative externality is that social costs do not equal private costs and the socially optimal level of production is not naturally obtained. • Socially Optimal Output is the output level that takes into account and adjusts for all benefits (external as well as private) and all costs (external as well as private). Marginal Costs & Benefits • The sum of marginal private costs (MPC) and marginal external costs (MEC) is Marginal Social Costs (MSC). • The sum of marginal private benefits (MPB) and marginal external benefits (MEB) is marginal social benefits (MSB). Social Optimality or Efficiency Conditions • Socially Optimal Amount (output) is an amount that takes into account and adjusts for all benefits (external and private) and all costs (external and private). • The socially optimal amount is the amount at which MSB = MSC. Sometimes, the socially optimal amount is referred to as the efficient amount. Three Categories Category Definition 1 No negative or positive externality 2 MEC > 0 and MEB = 0; Negative externality but it follows that MSC > no positive externality MPC and MSB = MPB 3 MEC = 0 and MEB > 0; it follows that MSC = MPC and MSB > MPB Positive externality but no negative externality Meaning In terms of Marginal benefits and costs MEC = 0 and MEB = 0; it follows that MSC = MPC and MSB = MPB A Negative Externality Example • When there are negative externalities, the marginal social cost differs from the marginal private cost • The marginal social cost includes the marginal private costs of production plus the cost of negative externalities associated with that production • It includes all the marginal costs that society bears 21-66 A Negative Externality Example Cost, P S1 = Marginal If there are no externalities, P0Q0 is the equilibrium Social Cost S0 = Marginal Private Cost P1 Cost of externality P0 D = Marginal Social Benefit Q1 Q0 Q If there are externalities, the marginal social cost differs from the marginal private cost, and P0 is too low and Q0 is too high to maximize social welfare Government intervention may be necessary to reduce production 21-67 Externalities in Consumption and in Production • Externalities can arise because someone consumes something that has an external benefit or cost for others or because someone produces something that has an external benefit or cost for others. The Negative Externality Case • Because of a negative externality, marginal social costs (MSC) are greater than marginal private costs (MPC) and the market output is greater than the socially optimal output. • The market is said to fail in that it overproduces the good. The Negative Externality Case The Triangle • Q2 is the socially optimal output; Q1 is the market output. • If society moves from Q2 to Q1, buyers benefit by an amount represented by the shaded area of Window 1, but sellers and third parties together incur greater costs, represented by the shaded area in Window 2. • The triangle, the difference between the two shaded areas, represents the net social cost to society of moving from Q2 to Q1 or producing Q1 instead of Q2. A Positive Externality Example • When there are positive externalities, the marginal social benefit differs from the marginal private benefit • The marginal social benefit includes the marginal private benefit of consumption plus the benefits of positive externalities resulting from consuming that good • It includes all the marginal benefits that society receives 21-73 Positive Externality • Positive – Action by one party benefits another party • Homeowner plants a beautiful garden where all the neighbours benefit from it • Homeowner did not take their benefits into account when deciding to plant • A consequence of a positive externality is that social benefits do not equal private benefits and the socially optimal level of production is not naturally achieved. The Positive Externality Case • Because of a positive externality, marginal social benefits (MSB) are greater than marginal private benefits (MPB) and the market output is less than the socially optimal output. • The market is said to fail in that it underproduces the good. External Costs and Benefits • External costs – The cost of an economic decision to a third party. Examples: Exhaust from automobiles, Barking dogs • External benefits – The benefits to a third party as a result of a decision by another party. Examples: Restored historic buildings, Research into new technologies. A Positive Externality Example If there are no externalities, P0Q0 is the equilibrium Cost, P S = Marginal Private Cost P1 Benefit of externality P0 D1 = Marginal Social Benefit D0 = Marginal Private Benefit Q0 Q1 Q If there are externalities, the marginal social benefit differs from the marginal private benefit, and both P0 and Q0 are too low to maximize social welfare Government intervention may be necessary to increase consumption 21-78 Negative Externalities and Inefficiency • Scenario – plant dumping waste – Marginal External Cost (MEC) is the increase in cost imposed on fishermen downstream for each level of production – Marginal Social Cost (MSC) is MC plus MEC – We can show the competitive market firm decision and the market demand and supply curves • Assume the firm has a fixed proportions production function and cannot alter its input combinations – The only way to reduce waste is to reduce output • Price of steel and quantity of steel initially produced given by the intersection of supply and demand • The MC curve for the firm is the marginal cost of production • Firm maximizes profit by producing where MC equals price in a competitive firm • As firm output increases, external costs on fishermen also increase, measured by the marginal external cost curve • From a social point of view, the firm produces too much output External Costs • Decision makers do not take into account the cost imposed on society and others as a result of their decision e.g. pollution, traffic congestion, environmental degradation, depletion of the ozone layer, misuse of alcohol, tobacco, anti-social behaviour, drug abuse, poor housing External Costs MSC = MPC + External Cost Price MPC £12 Value of the negative externality (Welfare Loss) Social Cost £7 £5 Socially efficient output is where MSC = MSB MSB 80 100 Quantity Bought and Sold External Costs • The Marginal Social Benefit curve (MSB) represents the sum of the benefits to consumers in society as a whole i.e. the private and social benefits. The Marginal Private Cost (MPC) curve represents the costs to suppliers of producing a given output. • The true cost therefore is the MSC (the MPC plus the external cost). Current output levels therefore (100) represent some element of market failure – price does not accurately reflect the true cost of production. External Costs • The MPC does not take into account the cost to society of production. At an output level of 100, the private cost to the supplier is £5 per unit but the cost to society is higher than this (£12). • The difference between the value of the MSB and the MSC represents the welfare loss to society of 100 units being produced. • Negative externalities encourage inefficient firms to remain in the industry and create excessive production in the long run Positive Externalities and Inefficiency • Externalities can also result in too little production, as can be shown in an example of home repair and landscaping • Repairs generate external benefits to the neighbours – Shown by the Marginal External Benefit curve (MEB) – Marginal Social Benefit (MSB) curve adds MEB +MPB External benefits • by products of production and decision making that raise the welfare of a third party e.g. education and training, public transport, health education and preventative medicine, refuse collection, investment in housing maintenance, law and order External Benefits Price MSC Value of the positive externality (Welfare Loss) £10 £6.50 There can be a position where output is less than would be socially desirable (education for example?) In this case, the sum of the benefits to society is greater than the private benefit to the individual. Social Benefits £5 MSB Socially efficient output is where MSC = MSB MPB 100 140 Quantity Bought and Sold coase theorem • The efficient solution will be achieved indpendently of who is assigned the property rights, as long as someone is assigned property rights (the right to clean air or the right to pollute) Assumptions: • The costs to the parties of bargaining are low • The owners of resources can identify the source of damages to their property. • When there are well-defined property rights Q&A • What is the major difference between the market output and the socially optimal output? • For an economist, is the socially optimal output preferred to the market output? Internalizing Externalities • An Externality is Internalized if the persons or group that generated the externality incorporate into their own private or internal cost-benefit calculations the external benefits (in the case of a positive externality) or the external costs (in the case of a negative externality) that third parties bear. • An externality has been internalized or adjusted for completely if, as a result, the socially optimal output emerges. Persuasion and Assigning Property Rights • Many negative externalities arise partly because persons or groups do not consider other individuals when they decide to undertake an action. • Trying to persuade those who impose external costs on us to adjust their behavior to take these costs into account is one way to make the imposer adjust for – or internalize – externalities. Taxes and Subsidies • Taxes and subsidies are sometimes used as corrective devices for a market failure. • A tax adjusts for a negative externality, a subsidy for a positive externality. • One way to deal with externalities is for government to apply regulations directly to the activities that generate the externalities. • Critics of this approach note that regulations are difficult to remove, may be inappropriate in every circumstance and entail costs. Inequality – Poverty – absolute and relative – Distribution of factor ownership – Distribution of income – Wealth distribution Markets and Efficiency • Markets are efficient mechanisms for allocating resources. • Efficient markets require – Property rights – Contracts – Minimum of spillovers – Competition – Accurate information made widely available A Corrective Tax Gone Wrong Government may miscalculate external costs and impose a tax that moves the supply curve from S1 to S3, instead of from S1 to S2. As a result, the output level will be farther away from the socially optimal output than before the “corrective” tax was applied. Q3 is farther away from Q2 than Q1 is from Q2. Assigning Property Rights If someone owns a resource, then actions that damage it have a price; namely, the resource owner can sue for damages. By having something owned, the owner can then sue for damages. Voluntary Agreements • Externalities can sometimes be internalized through individual voluntary agreements. • A negative externality problem can be successfully addressed by entering into a voluntary agreement if the transaction costs are low relative to the expected benefits of the agreement. Coase Theorem • In the case of trivial or zero transaction costs, the property rights assignment does not matter to the resource allocative outcome. • In the case of trivial or zero transaction costs, a property rights assignment will be undone if it benefits the relative parties to undo it. • In the case of trivial or zero transaction costs, the resource allocative outcome will be the same no matter who is assigned the property right. • This theorem is important for two reasons: it shows that under certain conditions the market can internalize externalities; it provides a benchmark for analyzing the externality problems. Beyond Internalizing: Setting Regulations • One way to deal with externalities, in particular with negative externalities, is for government to apply regulations directly to the activities that generate the externality. • Critics of this approach often note that regulations, once instituted, are difficult to remove even if conditions warrant removal. • Regulation entails cost. Q&A • What does it mean to internalize an externality? • Are the transaction costs of buying a house higher or lower than the transaction costs of buying a hamburger at a fast-food restaurant? Explain your answer. • Does the property rights assignment a court makes matter to the resource allocative outcome? • What condition must be satisfied for a corrective tax to correctly adjust for a negative externality? The Environment Economists have three points about pollution: 1. It is a negative externality. 2. No pollution is sometimes worse than some pollution. 3. The market can be used to deal with the problem of pollution When Is No Pollution Worse Than Some Pollution? • When all other things are held constant, no pollution is worse than some pollution. • Pollution is a by-product of many goods and services; with the current state of pollution technology, no pollution means no products that create pollution as an externality: steel mills, automobile plants, computers. • Zero pollution is not preferable to some positive amount of pollution when the goods and services must be forfeited to have less pollution. Two Methods to Reduce Pollution • Government Sets Pollution Standards: the effected businesses must all meet the same standards, even though some businesses pollute more than others. • Market Environmentalism at Work: Government Allocates Pollution Permits, Then Allows Them To Be Bought and Sold: the effected businesses buy and sell the permits to lower the price of fighting pollution. Q&A • The layperson finds it odd that economists often prefer some pollution to no pollution. Explain how the economists reach this conclusion. • Why does reducing pollution cost less by using market environmentalism than by setting standards? • Under market environmentalism, the dollar amount firm Z has to pay to buy the pollution permits from firms X and Y is not counted as a cost to society. Why not? Market Failure • Measures to correct market failure – State provision – Extension of property rights – Taxation – Subsidies – Regulation – Prohibition – Redistribution of income