SSU BUSSINESS PLAN Last Revised 20 Nov 2018- 699.562.341.125

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PT. SANJAYA SAKTI UTAMA
JL. GOMBEL PERMAI VI / 546
SEMARANG – INDONESIA
PHONE: 64 24 -76405388
[email protected]
BUSINESS PROPOSAL
AUTOMATIC PLANT PCP-MOT
PRECAST CONCREET MANUFACTURE
Project Engineering and Consultant:
Machineries:
November, 2018
TABLE OF CONTENTS
Acknowledgement
3
00. EXECUTIVE SUMMARY
4
00-1 COMPANY DESCRIPTION AND BUSINESS OBJECTIVES
4
00-2 PRODUCT AND INDUSTRY DESCRIPTION
4
00-3 MARKETING
5
00-4 MANAGEMENT SUMMARY
5
00-5 FINANCIAL PLAN SUMMARY
6
00-6 OFFERING
01. COMPANY DESCRIPTION AND BUSINESS OBJECTIVES
14
16
01-1 Company Description
16
01-2 Business Objectives
16
01-3 Competitive Edge
16
02. PRODUCT AND INDUSTRY DESCRIPTION
17
02-1 Product and Industry Analysis
17
02-2 Industry Participants and Main Competitors
17
1
03. MARKETING
19
03-1 Overview of the precast construction market in Indonesia.
19
03-2 Marketing strategy
19
04. MANAGEMENT SUMMARY
20
04-1 Management Team and Personnel Plan
20
04-2 Organization Structure
20
05. FINANCIAL PLAN SUMMARY
21
05-1 Start-up Capital Requirements Summary
21
05-2 5 Years Production and Sales Forecast
22
05-3 COGS Analysis
23
05-4 CONSTRUCTION AND DEVELOPMENT PERIOD BUDGET ALLOCATION AND SCHEDULE
24
05-5 DETAIL MONTHLY CASH FLOW FORECAST - 5 Year
30
05-6 DETAIL MONTHLY PROFIT AND (LOSS) FORECAST - 5 Year
40
06. OFFERING
50
06-1 Value Proposition
50
06-2 Joint Operation Offer to Potential Investor
50
2
Acknowledgement
This business plan is intended solely for informational purposes to assist the due-diligence investigation of this project. The
information contained herein is believed to be reliable, and the financial projections that are part of this plan represent estimates
based on extensive research and on assumptions considered reasonable. PT.SANJAYA SAKTI UTAMA makes no representation to any
other person with regard to the completeness or accuracy of the data or information contained herein, and it accepts no
responsibility and disclaims all liability (save for liability which cannot be lawfully disclaimed) for loss or damage whatsoever suffered
or incurred by any other person resulting from the use of, or reliance upon, the features, functions, tools, data or information
contained herein. Copyright in this Business Plan is owned by PT.SANJAYA SAKTI UTAMA. In the event that the uses or quotes from
the material in this Business Plan - in papers, reports, or opinions prepared for any other person - it is agreed that it will be sourced
to: PT.SANJAYA SAKTI UTAMA.
For Further explanation and request for a formal presentation please contact;
 Tonny Budiman Tjakrapuspita – 081221475165
 Ramsen Purba – 081221861010
 Setyobudi Pamujo – 081215790040
 Johnny Imanuel Manginteno – 081253414153
After several times discussion, revision upon its individual cost structure allocation analysis, we here with agreed to settle these
amount figures in this business plan as our basic standard of the project execution. Any revision letter on difference from those
figures within this business plan should be amended, acknowledged agreed and sign as well as filed as an integral part of this
business Plan.
Jakata - November 7, 2018
(Tonny Budiman Tjakrapuspita)
(Ramsen Purba)
(Setyobudi Pamujo)
(Johnny Imanuel Manginteno)
3
00. EXECUTIVE SUMMARY
00-1 COMPANY DESCRIPTION AND BUSINESS OBJECTIVES
PT. SANJAYA SAKTI UTAMA (SSU) is a new start-up company to this industry with the management teams who are committed
and foster an entrepreneurial leadership style and develops the values of trust and integrity with a desire to be at the
forefront of this industry on the long-term success.
Our Business Objectives is to work with entrepreneurs and companies who through this precast industry; we can make a
significant positive difference to the surroundings and society at large.
00-2 PRODUCT AND INDUSTRY DESCRIPTION
Recently more extensive use of precast/prestressed concrete components, which are fabricated off-site and then connected
on-site, has been taking place in Indonesia. This technology becomes more popular in Indonesia since it shows significant
benefits compared to the conventional poured on site concrete technology.
Among others, the benefits and advantages of Precast are:
• Accurate production of Concrete Elements
• Improved and enhancing quality of concrete elements.
• No wastage of re-in forced wire mesh.
• Reduced production time 50%.
• Reduction of Labor by 2/3
• No Shuttering and Form work = reduced construction cost.
• Installation of Concrete Elements on site with average 60% saving on building time.
4
00-3 MARKETING
A specific Marketing division team members will be hired as the company plans to rapidly develop marketing alliances with
industry leaders and pursue sales of its products to residential and commercial builders. The market strategy is to capitalize on
high quality precast product, produced with the very best cutting age technology to securing city, county, and state and
federal government contracts.
As new comers to this industry Advertising and Promotion strategy will carry on in parallel while the factory is being built by:
- Arranging several seminars: one for architects, one for contractors and one for developers. During these seminars we will
hand out company brochure showing the products we can make together with data sheets of all the concrete products that
the factory can make.
- Followed up in individual visits by client’s sales engineers.
- We even consider having a showroom with the Concrete elements of the products the factory can produce so clients can see
and touch what they can buy.
00-4 MANAGEMENT SUMMARY
The President Director of this operation will be support by one Commercial Director, one Technical Director, and one Finance
Director hand in hand with an overseas Expatriate Technical Director.
A specific structural management led by experience Civil Engineer / Product Mgr. Construction Manager, Designer AutoCAD,
Purchase Manager, Sales + Marketing Manager, and Logistic & Transport Manager will be shaped to hone their specific offering
and focus on making it the very best laser-focused niche available and focus on making it the very best laser-focused niche
available.
We are also included here a provision to an overseas consultant for the first 18 months of the operation, to make sure each
manager can focusing on the specific areas where the product be most well received in the best route.
All the Factory Personnel which consists of Technician / Maintenance, Machine Operators, Steel Worker, Electrician, Skilled
labor, Crane Operator, Store Keeper, Concrete Lab, Quality Ctrl and Foreman will be prepared to understand the feature set
completely.
Some budget allocation also included for training 8 (eight) personnel of our technicians and operators at IAPPI in Jakarta as
well as for 4 (four) man overseas training allocation.
5
00-5 FINANCIAL PLAN SUMMARY
This Financial plan calculated and designed build a Prefabricated Precast Factory with such capacity to be able to produce the
combination of WALL PANEL and FLOOR SLAB of 400 m³ (equivalent to 6.600 m² of customized 12mm up to 18mm thick) in 8 hours of one
working shift per day and projected be start working 2 shift after the month 6th of its normal production commencement.
Monthly Normal Production capacity calculation based here for 2 (two) working Shift per day is set-up to 20.000 m³ or equivalent to
110.000 m² per month.
The Required Start-up calculated as follow:
6
Production and Sales Forecast
7
BEP with Development & Construction Period Excluded
8
BEP with Development & Construction Period Included
9
CASH FLOW FORECAST - 5 Year
10
PROFIT AND (LOSS) FORECAST - 5 Year
11
BALANCE SHEET FORECAST - 5 Year
12
Financial Statement Ratio Analysis - 5 Year
13
00-6 OFFERING
This is our value preposition to offer for any potential investors who are interesting, ready, willing and able to work together
with us in
In a JO or any form of agreed scenario of association by both parties. We propose the profit sharing negotiable percentage
collaboration where as our company will be the Operator party and the partner who prepares for the Start-up requirements as
estimated in this business plan will be the Investor party.
We propose to comprehend the Join Operation as per below Milestones and Gant Chart:
14
15
01. COMPANY DESCRIPTION AND BUSINESS OBJECTIVES
01-1 Company Description
PT. SANJAYA SAKTI UTAMA (SSU) is a new comers company to this industry with the management teams who are committed
and foster an entrepreneurial leadership style and develops the values of trust and integrity with a desire to be at the
forefront of this industry on the long-term success.
01-2 Business Objectives
Our Business Objectives is to work with entrepreneurs and companies who through this precast industry we can make a
significant positive difference to the surroundings and society at large.
01-3 Competitive Edge
This Precast Plantation project is design to be able to pave the way of the construction industry to the next advanced level for
the country by using latest modernized automatic machineries required in Precast Plant from the world leading suppliers in
their field in order to provides a symbiosis of flexibility (can produce all Concrete Precast Elements to build residential
buildings, from low cost housing to villas and high rise buildings Commercial, Industrial), high-quality products (Grade 45
N/mm²), faster, cheaper, and more profitable.
16
02. PRODUCT AND INDUSTRY DESCRIPTION
02-1 Product and Industry Analysis
Precast Construction is a technology wherein the concrete and other construction material are mixed, cast, and cured in a
controlled environment at manufacturing units. These prefabricated construction elements are then transported to the site
location and assembled. Precast construction technology is used for production of custom-designed components, such as
columns, slabs, walls, staircases, girders, and others. The increase in developments in precast technology along with
dimensional accuracy provides architects and engineers with a choice of developing unique and breakthrough constructions of
exceptional quality. The precast construction method also allows designers and engineers to plan for future construction
projects as the components can be rearranged.
Recently more extensive use of precast/prestressed concrete components, which are fabricated off-site and then connected
on-site, has been taking place in Indonesia. This technology becomes more popular in Indonesia since it shows significant
benefits compared to the conventional poured on site concrete technology.
Among others, the benefits and advantages of Precast are:
• Accurate production of Concrete Elements
• Improved and enhancing quality of concrete elements.
• No wastage of re-in forced wire mesh.
• Reduced production time 50%.
• Reduction of Labor by 2/3
• No Shuttering and Form work = reduced construction cost.
• Installation of Concrete Elements on site with average 60% saving on building time .
02-2 Industry Participants and Main Competitors
Most of the concrete players private company in Indonesia currently still using “Cast in Place” system which are a lot more
expensive and time consuming. While precast or prefabricated concrete producer are still dominated by Red plate (BUMN)
companies which are:
 PT Wijaya Karya Beton Tbk (WTON)
 PT Waskita Beton Precast
 PT Adhimix Precast Indonesia
 PT NINDYA BETON
 PT PP Pracetak
17
Those Red Plate company (BUMN) are producing distinctive precast product specifically on their own required distinct projects
mostly in road and bridge, piling, girder, culvert, specific building and low cost housing under government contracts.
Private concrete precast companies are mostly produce Fence Panel, Spun Pile, Square pile, RC pipe, Precast Concrete I, T and
U Girder, U-ditch, U ditch cover, U Gutter, Voided Slab, Box Culvert Precast, Concrete Buis and Kanstin, Road Barrier,
Moveable Concrete Barrier Paving Block and others. There are a few of them also already producing Waal, Facade Wall and
floor panel using the same machineries separately but haven’t yet in automatically integrated system.
Among others, those Private companies known as:
 PT.Precast Concrete Indonesia, Jl. Peta Selatan No.88, Kalideres Jakarta Barat Jakarta, --- pre-stressed concrete spun
piles.
 Intermix-DUSASPUN (Bonna Sabla), Jl.Pertigaan Mercedes No.2 Tlajung Udik, Gunung Putri, Bogor, West Java --- pipes,
sewage pipes.
 PT. Beton Prima Indonesia, Factory Jl. KH. Ahmad Dahlan Mojokerto, Office -Jl. Dharmahusada Indah, Surabaya --- Piles
and Sheet Piles.
 PT. Beton Elemenindo Perkasa, Jl. Raya Batujajar Km. 5 No. 56 Desa Giri Asih, Bandung- Slab, Façade, fence, beam,
wall, stair.
 PT Dantosan Precon Perkasa. Jl. Raya Kosambi Curug Klari, Karawang Timur, wall - Hudson's Australia partnership.
18
03. MARKETING
03-1 Overview of the precast construction market in Indonesia.
The massive growth in Indonesia infrastructural developments is identified as one of the primary growth factors for this market
as the precast construction industry is mainly driven by government-initiated infrastructural works.
The capabilities of both state and private sectors to supply good quality low-cost housing units in Indonesia have always been a
vital issue. As a country with 220 million inhabitants, the needs of providing low-cost residential units are enormous. Around
mid-1980s the Indonesian government started to seriously promote the construction of low-cost multi-story residential
buildings, especially in the big cities. However, not until 2004, i.e. when the State Ministry for People’s Housing Affairs
launched a national movement to construct one million low-cost residential units, precast concrete has been known widely as
an appealing alternative building construction material. Since then precast concrete has been used intensively. In 2007 the
new Indonesian government endorsed its ambitious program to build thousand towers to meet the increasing demand of high
quality low-cost housing in several major cities. The Indonesian Association of Precast and Prestressed Engineers (IAPPI –
www.iappi-indonesia.org) has been invited to play an active role to ensure that this program can certainly become a reality.
Conclusively, there is a need for Indonesia to overcome the shortage in housing owing to the cost benefits and time constraints
and this situation guarantees a market and even providing huge scope for prefabricated structures business Indonesia.
03-2 Marketing strategy
A specific Marketing division team members will be hired as the company plans to rapidly develop marketing alliances with
industry leaders and pursue sales of its products to residential and commercial builders. The market strategy is to capitalize on
high quality precast product, produced with the very best cutting age technology to securing city, county, and state and
federal government contracts.
As new comers to this industry Advertising and Promotion strategy will carry on in parallel while the factory is being built by:
- Arranging several seminars : one for architects, one for contractors and one for developers. During these seminars we will
hand out company brochure showing the products we can make together with data sheets of all the concrete products that
the factory can make.
- Followed up in individual visits by client’s sales engineers.
- We even consider to have a showroom with the Concrete elements of the products the factory can produce so clients can
see and touch what they can buy.
19
04. MANAGEMENT SUMMARY
04-1 Management Team and Personnel Plan
The President Director of this Business Operation will be support by one Commercial Director, one Technical Director, and one
Finance Director hand in hand with an overseas Expatriate Technical Director.
A specific structural management led by experience Civil Engineer / Product Mgr. Construction Manager, Designer AutoCAD,
Purchase Manager, Sales + Marketing Manager, and Logistic & Transport Manager will be shaped to hone their specific offering
and focus on making it the very best laser-focused niche available and focus on making it the very best laser-focused niche
available.
We are also included here a provision to an overseas consultant for the first 18 months of the operation, to make sure each
manager can focusing on the specific areas where the product be most well received in the best route.
All the Factory Personnel which consists of Technician / Maintenance, Machine Operators, Steel Worker, Electrician, Skilled
labor, Crane Operator, Store Keeper, Concrete Lab, Quality Ctrl and Foreman will be prepared to understand the feature set
completely.
Some budget allocation also included for training 8 (eight) personnel of our technicians and operators at IAPPI in Jakarta as
well as for 4 (four) man overseas training allocation.
04-2 Organization Structure
The organization structure will then be constructed professionally based on the above Management Team and Personal Plan which consist
of:
20
05. FINANCIAL PLAN SUMMARY
05-1 Start-up Capital Requirements Summary
This Financial plan calculated and designed build a Prefabricated Precast Factory with such capacity to be able to produce
the combination of WALL PANEL and FLOOR SLAB of 400 m³ (equivalent to 6.600 m² of customized 12mm up to 18mm
thick) in 8 hours of one working shift per day and projected be start working 2 shift after the month 6th of its normal
production commencement.
Monthly Normal Production capacity calculation based here for 2 (two) working Shift per day is set-up to 20.000 m³ or
equivalent to 110.000 m² per month.
The Required Start-up calculated as follow:
21
05-2 5 Years Production and Sales Forecast
22
05-3 COGS Analysis
23
05-4 CONSTRUCTION AND DEVELOPMENT PERIOD BUDGET ALLOCATION AND SCHEDULE
CONSTRUCTION PERIOD BUDGET ALLOCATION AND SCHEDULE
24
25
26
DEVELOPMENT BUDGET ALLOCATION AND SCHEDULE
27
28
29
05-5 DETAIL MONTHLY CASH FLOW FORECAST - 5 Year
30
31
32
33
34
35
36
37
38
39
05-6 DETAIL MONTHLY PROFIT AND (LOSS) FORECAST - 5 Year
40
41
42
43
44
45
46
47
48
49
06. OFFERING
06-1 Value Proposition
Indonesian construction industry witnessed a significant change with the introduction of precast technology as it allows building more
structures with reduced time and cost as compared to the conventional on-site construction method. The Market for this Precast
Manufacture business is huge as Indonesia with more than 250 million population has the smallest precast plant in comparing to any other
countries in ASEAN which currently only 0.00000085% of buildings are precast. Singapore with only 5 million populations already has 10
precast plants; 22.5 % of Buildings are precast, Thailand with 70 million populations has 17 precast plants or 5.8% of Buildings are precast.
We plans to become the leading Private Company precast manufacture of concrete formwork in Indonesia by having the best and most
efficient facilities, processes, and people. To achieve this;




We have the full Program of German Machine Suppliers to set up a concrete precast plant.
An understanding of what must occur for the success of the project at time of completion as well as long term.
Have the well rounded knowledge and skill to successfully complete this project.
Ability and networking to proper staffing to complete jobs on a timely basis and within budget.
06-2 Joint Operation Offer to Potential Investor
We herewith offer to any potential investors who are interesting, ready, willing and able to work together with us in a JO (Joint
Operation) or any form of agreed scenario of association by both parties. We propose the profit sharing negotiable percentage
collaboration where as our company will be the Operator party and the partner who prepares for the Start-up requirements as estimated
in this business plan will be the Investor party.
The Milestones and Gant Chart as presented in Executive summary part 00.06 (page 19 and 20) propose to comprehend the project.
50
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