Component
Guide Questions
Target Audience
Who are the possible readers of
this brochure?
Sender/Author
Who is the author of this
brochure?
Key content
What is the tone of the text in the
brochure?
What are the sample phrases or
taglines that you will?
What are the facts/figures that
you will include in the brochure?
Tourism Campaign
• Tourists
• People from
different places
Local government
officers
•
Purpose
What is the intention of the
brochure?
Persuasive and
enticing tone
• “Summer is more
fun in our city!”
• Landscapes and
sceneries
emphasizing the
beauty of the city
Form/Style
• Voters
• Countrymen
Campaign managers
•
Persuasive and
jolly
• “Althea para sa
masa, para sa
bayan. Iboto!”
• Credentials of the
politician
•
•
To persuade the
voters to vote for
the politician on
the coming
election
To entice visitors/
tourists to visit
the city
•
What are the font types/colors/
highlights that you will use in the
brochure?
What are the words or phrases
that you need to emphasize in the
brochure?
Learners’ Answers
Election Campaign
School Admission
Different formal
but creative font
types
• Different color
palettes
• “Beautiful”,
“Enjoying”,
“Memorable”,
“Exceptional”
•
Formal Font
types
• B&W
• “For the mass”,
“Maaasahan”,
“Mapagkakatiwal
aan”, Para sa
bayan”
•
Community Advisory
Incoming college
students
Members of the
community
School
administration
officers/staff
• persuasive
• “We provide
bright future for
bright students.
Enroll now!”
• Credentials of
the school and
benefits/
scholarship for
students
•
•
Community
president
Barangay officials
• Informative
• “Isang komunidad,
isang layunin”
• Important details
such as date and
time
•
Invite and entice
incoming college
students to enroll
To inform everyone
regarding the new
policy for garbage
collection schedule
and segregation
•
Different formal
but creative font
types
• Different color
palettes
• “Quality
Education”,
Affordable”,
“Fun”
•
Formal Font types
• B&W
• “Ordinance”,
“Compliance”,
“Discipline”
Medium / Format
What are the blank of the
brochure? - paper type, texture,
glossy, matte
• folding (three-fold, two-fold)
• full color, black and white
Aside from the brochure, what
other text- based formats that you
can use to deliver your message?
•
Glossy/Matte/
Texture
• Three-fold
• Full color
• Texts in websites
and social media
•
• Paper type
• Two-fold
• B&W
• Flyers
Glossy/Matte/
Texture
• Three-fold
• Full color
• Texts in
websites and
social media
1. What is a text?
− any thing that can be read by people and presents information and ideas can be hand-written, printed, or displayed on-screen
2. What are the different text format?
a. Hypertext
− it links different electronic documents to one another in the web or other electronic applications
b. Plaintext/ Unformatted Text
− fixed sized characters having essentially the same type of appearance
c. Formatted Text
− appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
• Paper type
• Two-fold
• B&W
• Flyers