1-6. WHAT ARE THE CHALLENGES AND OPPORTUNITIES FOR MANAGERS IN USING OB CONCEPTS? There are many challenges and opportunities for managers in using OB concepts. 1.IMPROVING PEOPLE’S SKILLS Actually, technology changes, environmental changes are accelerated at faster rate in this world. This also happens in business. The employees should get the require skills to adapt with the changes, so they can achieve the target. The skills that employees can improve including managerial skills, technical skills, listening skills, motivating skills, planning and organizing skills, leading skills, leading skills, problem solving skills and decision- making skills. These skills can be enhanced by organizing a series training and development programs and career development programs. 2.MANAGING WORKFORCE DIVERSITY There are many differences categories of employees who are heterogenous in terms of gender, race, ethnicity, community and others. The primary reason to employ the heterogenous category of employees is to get the talents and potentialities, harnessing the innovativeness, obtaining synergetic effort among the divorce workforce. The main challenge for organizations is to become more accommodating to diverse group of people by addressing their different life styles, family needs, and work styles. 3.RESPONDING TO GLOBALIZATION Today, business is mostly market driven. The demands exist irrespective of distance, locations and climatic conditions. Today, the main objective of business is to gain their market share and get the top ranking and remain in the top rank. Business operations are no longer restricted to a particular locality and region. The company’s products or services are spreading across the nations. The company’s products or services will not only sell in the local market but it will maybe sell in overseas. This can happen by using mass communication, the internet and faster transportation. 4.STIMULATING INNOVATION AND CHANGE Today, the successful organizations must foster innovation and be proficient in the art of change. If they not do it, they will become candidates for extinction in due coursed of time. They will also be vanished from their business. The organizations that will get the victory is the organizations that maintain flexibility, continually improve their quality, and beat the competition to the market place with a constant stream of innovative products and services. For example, Apple putting their products to market quicker than the bigger competitors. 5.IMPROVING CUSTOMER SERVICE Organizational Behavior can contribute to improving an organizational performance by showing how employees’ attitude and behavior are associated with customer satisfaction. In that case, service should be the first production oriented by using technological opportunities like a computer and the internet. To improve, the customer service needs to provide sales service and also the after sales service.