Do Thi Ngoc Anh IFF 4-1 SOCIAL MEDIA SERVES UP CREME BRULEE • Marketing is key, whether you're a multibillion dollar company, or just a guy with a cart full of creme brulee. • But just doing it isn't enough: you have to market effectively. Creme Brulee Cart • Curtis Kimball, the man behind the enormously popular Creme Brulee Cart in San Francisco, quickly amassed over 12,000 followers in a little over a year. • Most of his business comes from people who follow him on Twitter because Twitter is the only way you can find the cart’s location for the day. “It gives people a valid reason to follow me,” he says. Creme Brulee Cart • Kimball • Kimball has no marketing budget • engages with customers (Twitter is a free service), but enjoys • develops a personal relationship with followers online an incredibly popular status and high ratings on social media. • asks for suggestions on flavors and cart locations. A few of the creme brûlées that The Creme Brûlée Cart would serve. ASOS a great example of a brand that does social marketing very well with their #AsSeenOnMe campaign. • The fashion brand asks followers to use the hashtag when they’re showing off their latest outfit from the retailer. • In return, they have the opportunity to be featured on the ASOS Instagram feed which gives them plenty of exposure. ASOS use of influencer marketing • Instagram: the top platforms for influencer marketing, particularly for fashion brands. • ASOS has an ASOS Insiders program, where they work with influencers to promote their latest products and styles. The ASOS Insiders are easily identifiable by their Instagram bios. ASOS use of influencer marketing • The brand turns their influencer program into more than just an exchange of money for Instagram posts. • They’ve built Insiders into a real community, where the partners engage or tag each other: • The stronger your relationship with influencers, the more effort they’ll put towards promoting your brand. Conclusion • The beauty of social media marketing: It’s accessible to businesses of any size and stage. • Get customer engagement and improve sales. • Develop an influencer marketing strategy that focuses on building a community, not transactional relationships.