Crossing the Chasm Model It’s that point early in a company’s life where things have stopped working, when you’re desperately searching for a second wind. Technology Adoption Life Cycle That gap shows that those first two segments are wildly different from the other ones, and what works with them won’t work with the rest. They’re innovators and early adopters; a.k.a. people willing to try new stuff, even if it’s buggy or feature-poor. They’re a different breed from everyone else; they buy things differently, they have different motivations, they have different budgets. These are the people who line up at the Apple store to try the new, latest thing even when they know the first generation will have a lot of problems. They don’t care. The early majority, on the other hand, is much more conservative. HOW TO CROSS THE CHASM Moore breaks this down into several parts. PART 1: PICK A BEACHHEAD Start by finding the segment in the most pain. Mainstream customers typically want to see case studies before they buy. But if you find a segment that has a painful problem they want to solve really badly, they won’t care about case studies. They won’t care so much about who you are. They just want the pain to go away. For our innovation the segment which is in most pain is people living areas of load shedding, who desperately are in need of alternative source of energy in affordable cost. PART 2: DOMINATE WITH WHOLE PRODUCT THINKING This is about dominating the beachhead that you’ve chosen. Do it by expanding your “Product” to solve your segment’s pain better than anyone. When you see the word “Product” most of you are thinking about a specific piece of technology, like an app, a piece of software. But if you’re trying to Cross The Chasm, you have to broaden your definition of what “Product” means. To Cross the Chasm, you have to offer the Whole Product: not just the technology, but the complete experience around using that technology. Since the current innovation is applied to road blockers, it has a technical limitation of being implemented on one way traffic only. This technology can be further enhanced by using rollers instead of pistons in one way road blockers. The rollers can be directly connected to electricity generators/electric motors eliminating the cost of pistons while increasing the productivity. The rollers can be used on two way traffic as well, such as service roads where usually traffic influx is relatively higher than roads. They can also open a niche market of malls or buildings with parking facilities.