Introduction to
Digital Video
Creating a Video
L1 Introduction to Digital Video
Learning Intentions
• Describe the purpose of different video clips
• Suggest which audience a particular clip is aimed at
• Analyse different filming techniques used in
advertisements
• Understand how camera angles can help create
mood and add drama
• Analyse what makes a good advertisement
• Write down ideas from movie clips that you may be
able to use yourself
L1 Introduction to Digital Video
Reviewing Advertisements
1.
2.
3.
4.
5.
What product or service is being advertised?
How long is the advert?
Who is the target market?
Is there a story or a message?
How do the camera angles
make the advert interesting?
6. What makes the advert
effective, or not?
L1 Introduction to Digital Video
Movie File Formats
• .avi
• .wmv
• .mp4
• .mpg
• .mov
L1 Introduction to Digital Video
Interesting Camera Angles
• What effect do the following have on a
scene?
– Wide angle shot
– Zoom or close up
– Head height shot or POV (Point of view)
– Low angle (Camera positioned below subject)
– High angle (Camera positioned above subject)
L1 Introduction to Digital Video
Panning and Tracking
• Panning (Moving the camera from a static
position)
• Tracking (Moving with the camera)
L1 Introduction to Digital Video
Clip Components
• Do clips involve any special visual effects?
• Do they have any text?
• Do they use any still images in the
advertisement?
• Is there any music or sound effects?
L1 Introduction to Digital Video
Creating ideas
• Create your own ideas and put them together
within a group next lesson