ASSIGNMENT SUBMISSION AND ASSESSMENT
PENYERAHAN DAN PENILAIAN TUGASAN
_________________________________________________________________________
BBPM2103
MARKETING MANAGEMENT I
MAY 2018 SEMESTER
_________________________________________________________________________
ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS
1. This assignment contains only ONE question that is set in both Malay and English./ Tugasan ini
mengandungi SATU soalan sahaja yang disediakan dalam Bahasa Melayu dan Bahasa Inggeris.
2. Answer in Malay or English./ Jawab dalam Bahasa Melayu atau Bahasa Inggeris.
3. Learners are to submit assignment only in MsWord format unless specified otherwise. Please
refrain from converting text/phrases into picture format such as .gif/ .jpeg/print screen / etc. /
Anda dikehendaki menyerahkan tugasan dalam format MsWord melainkan dinyatakan
sebaliknya. Anda tidak dibenarkan untuk menukar teks/frasa tugasan tersebut kepada format
grafik seperti .jpeg /.gif / print screen / dan lain-lain format berkaitan.
4. Download the language version of the assignment template concerned from the myINSPIRE for
preparation and submission of your assignment. Your assignment should be typed using 12 point
Times New Roman font and 1.5 line spacing. /Muat turunkan templat tugasan versi bahasa yang
berkenaan daripada myINSPIRE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda
hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5.
5. Your assignment should be between 2500 to 3000 words excluding references. The number of
words should be shown at the end of your assignment. Do not copy the assignment question and
instructions to your answer. /Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan
tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda.
Jangan menyalinsoalan dan arahan tugasan dalam jawapan anda.
6. You must submit your assignment ONLINE via the myINSPIRE. Refer to the portal for instructions
on the procedures to submit your assignment online. You are advised to keep a copy of your
submitted assignment for personal reference. /Anda dikehendaki menghantar tugasan SECARA
ONLINE melalui myINSPIRE. Sila rujuk kepada portal untuk arahan mengenai prosedur
menghantar tugasan anda secara online.Anda dinasihatkan menyimpan senaskah tugasan yang
diserahkan untuk rujukan sendiri.
7. You can submit your assignment ONCE only in a SINGLE file./ Anda hanya boleh menghantar
tugasan SEKALI sahaja dalam SATU fail.
8. Your assignment must be submitted between 9th July 2018 until 22th July 2018. Submission after
22th July 2018 will NOT be accepted. /Tugasan anda hendaklah diserahkan antara 9hb Julai 2018
hingga 22hb Julai 2018. Serahan selepas 22hb Julai 2018 TIDAK akan diterima.
9. Your assignment should be prepared individually. You should not copy another person’s
assignment. You should also not plagiarise another person’s work as your own. / Tugasan
hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga
dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri.
10. Please take note that PENALTY will be imposed on late submission of assignment as specified in
the Registrar’s Office circular 6/2012 (Refer to Registrar’s Announcement in myinspire)./Sila ambil
maklum tentang PENALTI yang akan dikenakan keatas penghantaran lewat tugasan seperti yang
tertera di pekeliling pejabat Pendaftar 6/2012 (Rujuk Registrar’s Announcement di myinspire).
11. Please ensure that you keep the RECEIPT issued upon submisson of your assignment as proof of
submission. Your assignment is considered as NOT submitted if you fail to produce the submission
receipt in any dispute arises concerning assignment submission. /Anda perlu memastikan RESIT
yang dikeluarkan bagi penghantaran tugasan disimpan sebagai bukti penghantaran. Kegagalan
mengemukakan resit dalam sebarang isu yang timbul berkaitan penghantaran tugasan akan
mengakibatkan tugasan dianggap TIDAK dihantar.
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ASSESSMENT / PENILAIAN
This assignment accounts for 60% of the total marks for the course and shall be assessed based on the
Rubrics or Answer Scheme attached. You would be given feedback on the assignment before the Final
Semester Examination commences. /
Tugasan ini menyumbang sehingga 60% daripada jumlah markah kursus berkenaan dan akan dinilai
berdasarkan kepada Rubrik atau Skema Jawapan yang dilampirkan. Anda akan diberikan maklum
balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula.
PLAGIARISM: MARKS DEDUCTION / PLAGIARISME: POTONGAN MARKAH
Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is
detected, marks would be deducted as follows: /
Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar
pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut:
No. /
Bil.
Similarity Percentage (%) /
Kadar Pertindihan (%)
Marks Deduction (%) /
Potongan Markah (%)
1.
2.
3.
4.
0 – 30
30.01 – 50
50.01 – 70
70.01 - 100
0
5
10
100
Assignments found to have similarities under any of the categories above; will not be entitled to apply
for appeal. For learners who fall into the 70.01-100 similarities group, the access for online appeal for
assignment remarking of the subject will be disabled from the appeal options. /
Tugasan yang dikenal pasti mempunyai pertindihan tugasan bagi mana-mana kumpulan pertindihan
di atas tidak dibenarkan untuk rayuan. Bagi pelajar dalam kategori pertindihan tugasan kumpulan
70.01-100, akses online rayuan semakan semula tugasan bagi subjek berkaitan dilupuskan dari pilihan
rayuan.
3
ASSIGNMENT QUESTION
PURPOSE
The assignment intends to reinforce learners’ understanding of the business environment and the
customer-based approaches that can help enhance a company’s competitive advantage.
REQUIREMENT:
Select a suitable producer (either of goods or services) company based in Malaysia and analyse its
marketing environment. Suggest how the company can maximise customer value and satisfaction
towards its products (or services).
[Total: 60 marks]
SOALAN TUGASAN
TUJUAN:
Tugasan bertujuan untuk memperkukuhkan pemahaman pelajar mengenai persekitaran perniagaan
dan pendekatan-pendekatan berasas-pelanggan yang boleh membantu meningkatkan kelebihan
bersaing syarikat.
KEPERLUAN:
Pilih sebuah syarikat pengeluar (sama ada bagi barangan atau perkhidmatan) yang berpusat di
Malaysia dan analisiskan persekitaran pemasarannya. Cadangkan bagaimana syarikat boleh
memaksimumkan nilai dan kepuasan pelanggan terhadap produk-produk (atau perkhidmatan)nya.
[Jumlah: 60 markah]
4
ATTACHMENT
BBPM2103 MARKETING MANAGEMENT I/ MAY 2018
Assignment Rubrics / Rubrik Tugasan
Excellent/Cemerlang
Good/Baik
Fair/Sederhana
Poor/Lemah
Unsatisfactory/
Tidak memuaskan
Or/atau
No response/
Tiada respons
4
3
2
1
0
The selected company’s
background was clear
and detailed.
The selected company’s
background was
satisfactory.
The selected company’s
background was
adequate.
The selected company’s
background was vague.
The selected
company’s
background was not
described.
Penerangan latar belakang
syarikat terpilih – nama,
produk (atau perkhidmatan),
visi, misi dan pasaran.
Latar belakang syarikat
adalah jelas dan
terperinci.
Latar belakang syarikat
adalah memuaskan.
Latar belakang syarikat
adalah memadai.
Latar belakang syarikat
adalah kabur.
Latar belakang
syarikat tidak
dijelaskan.
Analysis of the selected
company’s macro and micro
environment to identify the
possible threats or
opportunities
4 relevant threats or
opportunities were
identified.
3 relevant threats or
opportunities were
identified.
2 relevant threats or
opportunities were
identified.
1 relevant threat or
opportunity was
identified.
Analysis was not
satisfactory or not
carried out.
4 ancaman atau peluang
yang relevan telah
dikenal pasti.
3 ancaman atau peluang
yang relevan telah
dikenal pasti.
2 ancaman atau peluang
yang relevan telah
dikenal pasti.
1 ancaman atau peluang
yang relevan telah
dikenal pasti.
Analisis tidak
memuaskan atau
tidak dijalankan.
Criteria/Kriteria
Weight/
Pemberat
Description of the selected
company’s background –
name, product or service,
vision, mission and markets.
2.5
10
4
Analisis persekitaran makro
dan mikro syarikat terpilih
untuk mengenal pasti
ancaman atau peluang yang
mungkin.
Max
Marks
16
Illustration of the marketing
concepts of customer value
and satisfaction in general
Ilustrasi konsep-konsep nilai
dan kepuasan pelanggan
dalam pemasaran secara
umum.
3
Suggestions to maximise
customer value and
satisfaction towards the
selected company’s products
(or services)
Cadangan untuk
memaksimumkan nilai dan
kepuasan pelanggan terhadap
produk-produk (atau
perkhidmatan) syarikat
terpilih.
4
Summary
Concepts were
excellently explained.
Very suitable examples
were given.
Concepts were
satisfactorily explained.
Suitable examples were
given.
Concepts were
adequately explained.
Fairly suitable examples
were given.
Concepts were vaguely
explained. No suitable
example was given.
Concepts were not
illustrated.
Penerangan konsepkonsep adalah sangat
baik. Contoh-contoh
yang sangat sesuai telah
diberikan.
Penerangan konsepkonsep adalah memuaskan. Contoh-contoh yang
sesuai telah diberikan.
Penerangan konsepkonsep adalah memadai.
Contoh-contoh yang
sederhana sesuai telah
diberikan.
Penerangan konsepkonsep adalah kabur.
Tiada contoh yang sesuai
diberikan.
Tiada ilustrasi
konsep diberikan.
4 approaches with
respect to the
company’s products (or
services) were distinctly
presented.
3 approaches with
respect to the
company’s products (or
services) were distinctly
presented.
2 approaches with
respect to the
company’s products (or
services) were distinctly
presented.
1 approach with respect
to the company’s
products (or services)
was distinctly
presented.
No approach was
presented.
4 pendekatan berkenaan
dengan produk (atau
perkhidmatan) syarikat
jelas dikemukakan.
3 pendekatan berkenaan
dengan produk (atau
perkhidmatan) syarikat
jelas dikemukakan.
2 pendekatan berkenaan
dengan produk (atau
perkhidmatan) syarikat
jelas dikemukakan.
1 pendekatan berkenaan
dengan produk (atau
perkhidmatan) syarikat
jelas dikemukakan.
Tiada pendekatan
dikemukakan.
ALL the key points of
the assignment were
satisfactorily
summarised.
3 key points of the
assignment were
satisfactorily
summarised.
2 key points of the
assignment were
satisfactorily
summarised.
1 key point of the
assignment was
satisfactorily
summarised.
Summary was not
satisfactory/not
provided.
SEMUA isi utama
tugasan telah diringkaskan secara memuaskan.
3 isi utama tugasan telah
diringkaskan secara
memuaskan.
2 isi utama tugasan telah
diringkaskan secara
memuaskan.
1 isi utama tugasan telah
diringkaskan secara
memuaskan.
Ringkasan tidak
memuaskan/tidak
disediakan.
1.5
Ringkasan
Total
15
12
16
6
60