PART II LANGUAGE AND MASS
COMMUNICATION
Media
OBJECTIVES
 Identify
sensationalism,
newsworthiness
 Understand
how
communication
the
bias
internet
and
facilitates
REVIEW
What did we study in Term 1?
What did you do in your term
project?
FOCUSING ON HOW IDEAS AND
MESSAGES ARE DISSEMINATED TO
THE MASSES THROUGH VARIOUS
CHANNELS.
WHAT ARE THE DIFFERENT CHANNELS OF INFORMATION THAT YOU KNOW?
HEAR AND SEE THESE NEWS!
WHAT IS IN YOUR MIND?
WHAT’S THE NEWS TODAY?
MISCONCEPTIONS
WHAT DO YOU USUALLY
DO WHEN YOU GET
INFORMATION?
DO YOU GIVE COMMENTS OR FEEDBACK ABOUT IT OR NOT?
PUBLIC OPINION
It is the collection of opinions
and beliefs held by the adult
population of a nation.
LET’S GIVE IT A TRY!
WHAT IS YOUR OPINION ABOUT THESE CURRENT ISSUES?
MEDIA LITERACY
It is the skill of analyzing various
texts in relation to the media in
which they are published.
LANGUAGE
PUBLIC OPINION
MEDIA LITERACY
Public opinion is shaped through the
language
and
media
literacy
is
understanding how language in the media
(as a tool) shaped public opinion.
JOURNALISM
DO YOU THINK NEWS MADE BY A JOURNALIST CAN INFLUENCE THE PUBLIC OPINION?
MANUFACTURED CONSENT
 Manufactured
Consent- a
term coined by the political
scientist and linguist, Noam
Chomsky. It describes the
phenomenon that a small ruling
elite can shape public opinion in
their favour by controlling the
media.
BIAS
It is the skewed presentation
of a story from a particular
ideological position.
JOURNALIST’S REASONS FOR BEING BIAS
 Journalists are under pressure to be the first to break a
story.
 Journalists are under pressure to write stories that sell.
 It can be tempting to tell the public what it is thought they
want to hear instead of telling them just the facts, or what
they need to hear.
WRITTEN TASK #1
 In yellow papers, answer the following questions.
1. What is media literacy?
2. How important being media literate is?
3. Why journalists become bias when it comes to news?
4. How can the language shape public opinion?
HOMEWORK
 Read the following topics found in your handout:
-Newsworthiness
-Sensationalism
-Relevance
-Extraordinariness
-Journalism and linguistic devices
-A deconstructed tabloid news article
 Get ready for a graded recitation next meeting.