Name: _________________________
National Brands v s. Generic/Store Brands
Date: ________Period: ______
Your favorite brand…
Brand Names vs. Generic
Before Taste Test
After Taste Test
Cola
Chips
Cereal
Crackers
Product
Sample Sample
#1
#2
Price
Price
Preference?
Which sample
was the
national
brand?
Identified after test
Cola
Chips
Chocolate
Cookies
1) Did you prefer the national brands or the generic/store brands?
__________________________________________
2) Do you think the national brands were worth the extra money? Why or why not?
_____________________________________
3) How easy/difficult was it for you to distinguish between the brands?
_______________________________________________________________________
_____________________________________________________________________
4) Will you change your buying habits based on this taste test?
_______________________________________________________________________
_______________________________________________________________________
Price Comparison
Price
Cola
Crackers
Cereal
Chips
Name Brand
$1.50
Generic
$0.84
Name Brand
$4.54
Generic
$2.98
Name Brand
$3.98
Generic
$3.98
Name Brand
$2.48
Generic
$1.84
Unit
Price per unit
Was the generic NOT cheaper in any of the instances we evaluated?
______________________________________________
Which name brand and generic comparison had the MOST cost difference?
What was the cost difference?
__________________________________________
Would you be willing to purchase these generic products due to the cost
savings? Why or why not? _______________________________________