Naglilinis,
Naglalaba
Naghuhugas, Nagluluto
Nagwawalis, Nagbubunot
Gumuguhit, Nagpipinta
Umaawit, Sumasayaw
ENTREPRENEURSHIP & TLE K-12 CURRICULUM
Integrates entrepreneurship in all TLE 24
components area
 Grade 7 – 10
PEC’s and EM – first two weeks (10 days)

“Teach students not only to find job but
to create job/business”
PRE-TEST (15 MINUTES)
ACTIVITY 1: MIND YOUR OWN BUSINESS!
AREA
BUSINESS
PERSONAL
CHARACTERISTICS
SKILLS
PRODUCT/
SERVICES
Cosmetology
Salon
Confident
Self-disciplined
Committed
Haircutting,
Hairstyling,
Manicure,
Pedicure
-Hair treatment
-Hair cutting &
styling
-Manicure and
pedicure
ICT
Internet-café
Hardworking
IT specialist
Coffee
Trouble
shooting
Internet
Selling of
computer parts
Hardware/
softwares
WHAT IS ENTREPRENEURSHIP?
It is both art and science of converting
business ideas into marketable products or
services to improve the quality of living.
 Strategies process of innovation and new
product creation.

WHO ARE THE ENTREPRENEURS?
Those with the skills and capabilities to see
and evaluate business opportunities.
 They are individuals who can strategically
identify products or services needed by the
community, and have the capacity to deliver
them at the right time and at the right place.
 They are agents of economic change.

WHO ARE THE ENTREPRENEURS

Are they made or born?
ENTREPRENEURIAL COMPETENCIES

refers to the important characteristics that
should be possessed by an individual in
order to perform entrepreneurial functions
effectively.
3 MAIN CLUSTERS OF PECS
1. ACHIEVEMENT CLUSTER
set of characteristics that are present in an
individual in order to attain the desired goals
and objectives.
3 MAIN CLUSTERS OF PECS
2. PLANNING
includes proper preparation and
assessment of strategies needed to start a
business.
3 MAIN CLUSTERS OF PECS
3. POWER CLUSTER
The ability of one’s self to have influence,
authority and controlled over others decisions.
ENTREPRENEURIAL COMPETENCIES
1.
Hardworking
- working diligently
and being consistent
about it.
ENTREPRENEURIAL COMPETENCIES
2. Confident
- self-reliance in
one’s ability and
judgment.
ENTREPRENEURIAL COMPETENCIES
3. Disciplined
- always stick to
the plan and fight
the temptation to
do what is
unimportant.
ENTREPRENEURIAL COMPETENCIES
4. Committed
- assume full
commitment,
responsibility and
solid dedication
over their
business.
ENTREPRENEURIAL COMPETENCIES
5. Ability to accept
change
- ability to cope
with and thrive on
changes
ENTREPRENEURIAL COMPETENCIES
6. Creative
- being innovative
in order to have an
edge over the other
competitors.
ENTREPRENEURIAL COMPETENCIES
7. Has the initiative
- being responsible
for the failure or
success of the
business
ENTREPRENEURIAL COMPETENCIES
8. Profit-oriented
- see to it that the
business can
generate income.
ENTREPRENEURIAL SKILLS
1. Excellent Planner
- involves strategic
thinking and goal setting
achieve objectives
- develops and follows
the steps in the plans
diligently.
- knows that planning is
effective when combined
with action.
ENTREPRENEURIAL SKILLS
2. Possesses people skills
- effective and efficient
communication and
establishing good
relationship to the people
working in and out of the
business.
ENTREPRENEURIAL SKILLS
3. Sound decision maker
- ability to think quickly
and to make wise
decisions towards a predetermined objectives.
ASSESS YOUR PECS

PEC’s SELF-RATING QUESTIONNAIRE
Read each statement carefully and answer honestly based on how well it
describes you. There are five choices as follows:
5 = Always, 4 = Usually, 3 = Sometimes, 2 = Rarely and 1 = Never.
Please write the number you have selected on the space before each
statement. Some statements may be similar but no two are exactly alike.
Please go through each statement and answer all the item.
ENVIRONMENT & MARKET (EM)
BUSINESS ENVIRONMENT
-
Consists of tangible and intangible factors
-
TANGIBLE - land area available, physical layout,
building obstructions, transportation, demography
of clients and suppliers, competitors, available
technology
-
INTAGIBLE – sub-culture, industry trends, economic
and government activity, political situations
BUSINESS ENVIRONMENT
NATURAL AND PHYSICAL ENVIRONMENT
Physical location of a business’ store
 Pertains to natural and man-made structures
 Clustering – where a particular type of product
is offered within the same area.
 Visibility of your intended store to the potential
clients

DEMOGRAPHY

Pertains to the number of people living in the
area, age, gender, socio-economic status,
family size, religion and even growth trends.
CULTURE OR SUB-CULTURE

Being totality of the way of life, ideas and
customs of a set of people or society, primarily
influence the types of products that are
acceptable to a particular locality.
GOVERNMENT REGULATIONS
The laws and policies of the national and local
government units
 Ex. Taxes, establishment of economic zones

ECONOMY
Pertains to the management of resources and
study of the system of production, distribution
and consumption of goods and services.
 Ex. of economic indicators:

 Gross
Domestic Product
 Unemployment rate
 Price Indexes and Inflation (buying power of the
customers)
SWOT ANALYSIS
-
-
-
is a managerial tool used to assess the environment.
it is used to gather important information which is
then used in strategic planning
Strengths
Weaknesses
Opportunities
Threats
internal
external
SWOT Analysis
HOW TO CONDUCT SWOT ANALYSIS?






Be realistic about the strengths and weaknesses of your
business.
SWOT analysis should distinguish between where your
business is today, and where it can be in the future.
SWOT analysis should always be specific. Avoid any gray
areas.
Always apply SWOT in relation to your competition, better
than or worse than your competition.
Keep your SWOT short and simple. Avoid complexity and
over analysis.
SWOT analysis should be subjective.
SWOT ANALYSIS
BUSINESS: _______________________________________________
LOCATION: _______________________________________________
NATURE OF BUSINESS: ____________________________________
Strength
__________
__________
___________
___________
Weaknesses
___________
___________
___________
___________
Opportunities
____________
____________
____________
_____________
Threats
_____________
______________
______________
______________
PRODUCT DEVELOPMENT
-
-
A process of making
a new product.
Involve modification
of an existing
product
‘development’ refers
collectively to the entire
process of identifying a
market opportunity,
creating a product to
appeal to the identified
market, and testing,
modifying, and refining the
product until it becomes
ready for production.
QUESTIONS ABOUT PRODUCT DEVELOPMENT
For WHOM are the product/services aimed
at?
 WHAT benefit will the customers expect from
product/service?
 HOW will the product/service differ from the
existing brand? From its competitors?

NEEDS & WANTS

-
-
-
NEEDS are the
• WANTS are desires,
important things that an luxury and extravagance
individual cannot live
that signify wealth and
without in a society.
expensive way of living.
basic commodities
Clothing and other personal
belongings
Shelter, sanitation and
health
education
-
Fashion accessories
Expensive shoes & clothes
Travels
Cars
Watching movies etc.
CONCEPT DEVELOPMENT
is a critical phase in
the development of a
product.
 the needs of the target
market are identified,
and competitive
products are reviewed
before the products
specifications are
defined.

STAGES OF CONCEPT DEVELOPMENT
Identify
Customer
Needs
Establish
Target
Specifications
Generate
Product
Concepts
Analyze
Competitive
Products
Select a
Product
Concept
Perform
Economic
Analysis
Concept
Development
Refine
Specifications
Plan
Remaining
Development
Project
Identify Customer Needs
-Using survey forms, interviews,
researches, and observations, an
entrepreneur can easily identify
needs and wants.
-The information can be possibly
gathered are product specifications
(performance, taste, size, color,
shape, etc)
-This stage is very important
because it would determine the
product to be produced or
provided.
Establish Target Specification
-Based on customers’ needs and
reviews of competitive products,
you can now establish target
specifications of the prospective
new product and/or services.
-A target specification is
essentially a “wish-list”
Analyze competitive products
-It is imperative to analyze existing
competitive products to provide
important information in establishing
product or service specifications.
-Other products may exhibit
successful design attributes that
should be emulated or improved
upon in the new product or service.
Generate Product Concepts
-Developing a number of
product concepts to illustrate
the types of products or
services that are technically
feasible and will best meet the
requirements of the target
specifications.
Select a Product Concept
-Through the process of evaluation
between attributes, a final concept
is selected.
- After the final selection,
additional market research can be
applied to obtain feedback from
certain key customers.
Refine Product Specification
- Product or services
specifications are refined on
the basis of input from the
foregoing activities.
- It is the result of extensive
study.
Perform Economic Analysis
- It is very important to always
review and estimate the
economic implications
regarding development
expenses, manufacturing
costs, and selling price of the
product or services to be
offered or provided
Plan the Remaining
Development Project
- The final stage in which you
can prepare a detailed
development plan which
includes list of activities,
necessary resources and
expenses, and development
schedule with milestones for
tracking progress
FINDING VALUE
• People buy for a reason, therefore
there should be something in your
product or service that would give
consumers a good reason to go back
and buy more.
• This implies further, that you offer
something your customers that will
make them value your product or
service.
VALUE PROPOSITION is the value you incorporate
in your product. It is a believable collection of the
most persuasive reasons why people should notice
you and take the action you’re asking for.
INNOVATION
It is the introduction of something
new in your product or service.
This may be :
-a new idea
-a new method
-a new device
Product: change of packaging,
improvement of taste, color, size,
shape or price.
Services: application of new
methods, additional featured
services, or freebies.
UNIQUE SELLING PROPOSITION (USP)
-is the consideration presented by a seller
as the reason that one product or service
is different from and better than that of
the competitor.
-requires careful analysis of other
businesses’ ads and marketing
messages.
-Discover you own USP and how to use it
to increase your sales and profit:
 Use empathy
 Identify customers’ desires
 Discover customers’ genuine
reasons for buying the product
GENERATING IDEAS FOR BUSINESS
Two problems that arise:
1.) excessive generation of ideas that can forever remain as a dreaming stage
2.) when they don’t have ideas and don’t want to become entrepreneurs
GENERATING IDEAS FOR BUSINESS

Examine existing goods and services
- Are you satisfied with the product?
GENERATING IDEAS FOR BUSINESS

Examine the present
and future needs.
- Look and listen to what
the customers,
institutions, and
communities are missing
in terms of goods and
services
GENERATING IDEAS FOR BUSINESS

Examine how the needs are being satisfied.
- Market demand
(needs for the products/services)
GENERATING IDEAS FOR BUSINESS

Examine the available resources.
- materials or skills available in abundance in your
area
GENERATING IDEAS FOR BUSINESS

Read magazines, news articles, and other
publications on new products and techniques
or advances in technology.
KEY CONCEPTS OF SELECTING A BUSINESS IDEA
In screening your ideas, examine each one in terms of the following
guide questions:
1.
How much capital is needed to put up the business?
2.
Where should the business be located?
3.
How big is the demand for the product? Do many people need this
product and will continue to need it for a long time?
4.
How is the demand met? Who are processing the products to meet
the needs (competition or demand)? How much of the need is now
being met (supply)?
5.
Do you have the background and experiences needed to run this
particular business?
6.
Will the business be legal and not against any existing or
foreseeable government regulation?
7.
Is the business in line with your interest and expertise?
BRANDING
- is a marketing practice of creating a name, a
symbol or design that identifies and
differentiates product or services from the rest
HOW TO PUBLICIZE YOUR BRAND?

Develop a tag line
HOW TO PUBLICIZE YOUR BRAND?

Design a logo
HOW TO PUBLICIZE YOUR BRAND?

Write a brand message
HOW TO PUBLICIZE YOUR BRAND?

Sustain a brand quality
HOW TO PUBLICIZE YOUR BRAND?

Practice consistency
BRANDING

Tag line and logo making
POST-TEST