You are the Chief Marketing Officer of a Branded Toy store in South Mumbai. Lately, it has been reported to you that your brand is making losses in comparison to a newly opened competitor (1)

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Customer Relationship Management
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+91 95030-94040
Customer Relationship Management
1. You are the Chief Marketing Officer of a Branded Toy store in South Mumbai. Lately, it
has been reported to you that your brand is making losses in comparison to a newly
opened competitor Toy Store operating in your area. What can you do to reverse the
losses & bring back your brand to profitability from a CRM perspective? (10 Marks)
2. You are the Head of a Private Hospital, namely ‘WeCare Hospital’ & lately, it has been
reported to you that your hospital’s customer attrition is steadily increasing on a Year
on Year basis. What would you do to arrest customer attrition & turnaround the fortunes
of your Hospital? How will CRM help you in this effort? (10 Marks)
3. As the newly appointed CRM Head for Hero Motocorp, you have been tasked to
implement a brand new CRM program in your organization.
a. What would be the best CRM implementation strategies that you will follow for your
business? (5 Marks)
b. What aspects of application architecture would you consider while implementing CRM at
Hero? (5 Marks)
www.answersheets.in
[email protected]
[email protected]
+91 95030-94040
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