You and a friend decide to start-up an online catering business, mummyskitchen.com. What would you do to ensure the best user-experience for your website in terms of design,

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Introduction to Digital Marketing
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Introduction to Digital Marketing
1. You and a friend decide to start-up an online catering business, mummyskitchen.com.
What would you do to ensure the best user-experience for your website in terms of
design, layout, content, SEO? (10 Marks)
2. Om Yoga, a Yoga-apparel brand, is a chain of physical retail stores across India. While
the brick and mortar stores are doing well, the online presence on OmYoga is close to
nothing. You are handed the responsibility to come up with a digital marketing strategy
for OmYoga. What will be the various steps you will take to do so? (10 Marks)
3. Consider you are a blogger with a follower base of 10k users. You are a fitness buff and
blog about fitness-related content. Typical articles on your blog would be about
different weight-lifting techniques, diet plans to follow for muscle gain, common
mistakes people make in the gym, the best protein supplements in the market, etc.
A) Since you have a significant follower reach of 10,000, you’re looking for ways to
monetize your blog through Affiliate Marketing. Describe step-by step how you would go
about it in terms of affiliate networks, commission structures, and tracking sales made
through you. (5 Marks)
B) Over the last 1 week, you have noticed an anonymous user has been negatively
commenting on every article. His comments are accusing you of posting duplicate
content, false information. How will you manage your Online Reputation? (5 Marks)
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