What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company

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Strategic Management
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Strategic Management
1. One of IKEA s key competitors ASDA wants to enter into India into the
furniture product category. Conduct a PESTLE analysis for ASDA in India &
suggest whether ASDA should enter India or otherwise.
2. You have been appointed as a Strategy Consultant to the Burj Al Arab brand
wanting to enter India. Which one of Porter s Generic Strategies would you
choose to be operational in India & explain the reasons in detail behind your
choice of strategy? Once the strategy has been chosen, explain the categories
of customers you would target?
3. You are the Chairman of General Motors in the US. Your Indian subsidiary GM
India has been fast losing market share to Competitor brands which now
account for over 90% of the market share.
a. What turnaround strategies can you suggest to arrest the decline of
revenues & profitability of your company?
b. In your opinion, would it be considered appropriate to pursue a Combination
Strategy? State your response with appropriate justifications & reasons.
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