Malkan Pharmaceutical Industries Ltd. is operating in the pharmaceutical industry with a number of drug formulations in the form of tablets, capsules, powder and syrup

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Information Systems for Managers
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Information Systems for Managers
1. Social media and data analytics are changing the scene for most
industries today. It is said that social media played a key role in propelling
the Bharatiya Janata Party (BJP) to power in 2014. It is no surprise that with
the elections round the corner in 2019, parties are getting their social media
warriors ready to help them combat this war in the digital space. In your
opinion, can Social media be used to influence voter behaviour? Can
political parties actually leverage data analytics solutions to reach out to
probable voters? Justify your answer.
2. Malkan Pharmaceutical Industries Ltd. is operating in the pharmaceutical
industry with a number of drug formulations in the form of tablets,
capsules, powder and syrup. These drugs are available to the patients
through chemists or online pharmacies on prescriptions of registered
practitioners only. Besides, the company has some over-the-counter
products that are available to any person without prescriptions. The
company markets its products through a network of wholesalers, who in
turn have their retailer network. The company is finding it difficult to
maintain the inventory of the stocks that it has at its disposal,
warehousing processes and associated transactions including shipping,
receiving, put-away and picking. In order to streamline its operations to
achieve efficiency, the company is planning to invest in a SCM software.
How would this help the company in achieving its objectives? What are
the risks in implementing the same?
3. You have been assigned as a project manager to deploy ERP System in a
new start-up company having multi-location in India, with standalone
and disparate systems. This company has manual processes, a high
dependency on people for information, leading to a delay in timely
decision making. The organization has embarked on a journey to
implement ERP system-duly integrating all process and functions for
quality transactions and availability of information.
a. Elaborate the steps you would take for effective implementation.
b. What are the critical issues that you need to address for the
successful implementation of ERP?
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