Founded in 1976, Brompton (www.brompton.com) is a well-known brand in the international folding bicycle market

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Marketing Strategy
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Marketing Strategy
Q1. Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known
international brand with presence in more than 20,000 locations. It has been over
23 years since Jeff Bezos founded Amazon.com in Seattle, Washington, USA.
Suppose, Amazon.com is planning to acquire Starbucks, and Jeff has hired you
as an advisor. Should Amazon.com acquire Starbucks? Why? (10 Marks)
Q2. Suppose, you are working as a Brand Building and Brand Management
Specialist and have been hired by a competitor of Mercedes, the popular car
brand. Help your client by explaining the Marketing Strategy of Mercedes in
India. (10 Marks)
Q3. Founded in 1976, Brompton (www.brompton.com) is a well-known brand in the
international folding bicycle market. Madhav, a young Indian and a first
generation entrepreneur, incorporated XYZ Pvt. Ltd. in the year 2018 with a
vision to build the first Indian brand to feature among top 3 international folding
bicycle brands by 2025. Madhav has hired you as a consultant.
Q3a. Explain the various points that you would consider in order to assess the
attractiveness of the market for XYZ (5 Marks)
Q3b. What will be your recommendations to Madhav regarding Marketing Strategy
for XYZ? (5 Marks)
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