Explain various marketing strategies that Joy mobile phones should undertake during the time of launch i.e. introduction phase of Joy Mobile Phones.

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Marketing Management
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+91 95030-94040
Marketing Management
1. Mr. Hari has joined as a marketing head in a startup that deals with online sale of
Groceries. The online store is named as www.baniyakidukaan.com. The store will start
its operation in 4 cities namely Mumbai, Pune, Delhi and Bangalore. The company faces
tough competition from various online stores. The company s major focus is to make the
items available at lowest possible price. You have been asked to prepare the 7P s of
marketing mix for the online store.
2. M/s Kids Corporation is planning to launch its own brand of Dolls across India. The
doll will be named Senorita and it will be available in the price range of 600/- to 1400/Rupees. The doll will be available in major types of profession like Doctor, Lawyer,
Teacher, etc. so that it can even inspire girls to go for these careers in future. Design
the Segmentation, Targeting and Positioning strategy for Senorita
3. M/s Joy Corporation wants to enter into the production, marketing and distribution of
Mobile Phones. The company is a market leader in Washing Machines and
Refrigerators. The company wants to penetrate into the ever increasing Mobile Market.
It plans to sell mid-range mobile phones where the major competitors are Oppo, Vivo
and Xiaomi.
a. Explain various steps involved in the new product development of Joy Mobile Phones.
b. Explain various marketing strategies that Joy mobile phones should undertake
during the time of launch i.e. introduction phase of Joy Mobile Phones.
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