Discuss the demographics of the LinkedIn’s user base and how it is a good fit for the institute

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Social Media Marketing
1. You and a friend have recently started up an e-commerce business, Rumiyoga.com. Rumi
Yoga sells stylish, premium Yoga wear for women. Because it’s an online business you
both decide to do only social media marketing for Rumi yoga.Describe the steps you will
take to devise a Social Media Marketing Strategy to drive traffic and conversion on your
online store. (10 Marks)
2. Referring to question 1, after a month of running ads on Facebook and Instagram for
Rumi Yoga, you realize that you are not getting enough conversions on your online store.
Discuss how you will use Facebook and Instagram analytics to optimize your campaign.
(10 Marks)
3. An educational institute has decided to promote its certifications for working
professionals through LinkedIn. The classes will be conducted on weekends in order to
fit into the schedule of the participants.
a. Discuss the demographics of the LinkedIn’s user base and how it is a good fit for the
institute. (5 Marks)
b. Discuss how Endorsements and Testimonials on the institute’s LinkedIn page can help
expand their reach. (5 Marks)
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