Marketing Management Nmims Assignment Solution December 2018

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Marketing Management
1. Mr. Hari has joined as a marketing head in a startup that deals with online
sale of Groceries. The online store is named as www.baniyakidukaan.com.
The store will start its operation in 4 cities namely Mumbai, Pune, Delhi and
Bangalore. The company faces tough competition from various online
stores. The company s major focus is to make the items available at lowest
possible price. You have been asked to prepare the 7P s of marketing mix for
the online store.
2. M/s Kids Corporation is planning to launch its own brand of Dolls across
India. The doll will be named Senorita and it will be available in the price range
of 600/- to 1400/- Rupees. The doll will be available in major types of
profession like Doctor, Lawyer, Teacher, etc. so that it can even inspire girls to
go for these careers in future. Design the Segmentation, Targeting and
Positioning strategy for Senorita.
3. M/s Joy Corporation wants to enter into the production, marketing and
distribution of Mobile Phones. The company is a market leader in Washing
Machines and Refrigerators. The company wants to penetrate into the ever
increasing Mobile Market. It plans to sell mid-range mobile phones where the
major competitors are Oppo, Vivo and Xiaomi.
a. Explain various steps involved in the new product development of Joy
Mobile Phones.
b. Explain various marketing strategies that Joy mobile phones should
undertake during the time of launch i.e. introduction phase of Joy Mobile
Phones.
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