SEMESTER 1 AND SEMESTER 2 NMIMS JUNE 2018 SOLVED ASSIGNMENTS

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SEMESTER 1 AND SEMESTER 2 NMIMS JUNE 2018 SOLVED
ASSIGNMENTS
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Internal Assignment Applicable for JUNE 2018 Examination
SEMESTER 1
Business Communication and Etiquette
1. Share the organizational grapevine that you have experienced in your career or industry. In your opinion please highlight how
grapevine communication is beneficial & detrimental to any organization.
2. To facilitate inter-departmental cooperation, what measures would you recommend to your colleagues and subordinates to take?
What kind of barriers in communication do you face and what is your strategy to overcome them? (10 Marks)
3. You are the leader in a healthcare industry. You often work closely with your Corporate Communications and PR team so they
can ensure a positive brand image for your chain of hospitals.
a. To stay updated and connected with the latest trends in the industry, state and justify your opinion on the importance of boundary
spanning? (5 Marks)
b. A recent incident of insensitive patient interaction at your hospital has tarnished your image in the media. What will you do to
control the damage and handle the crisis?
Corporate Social Responsibility
1. Sustainability is the current focus of business community globally and businesses worldwide are including sustainability
considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or
Multinational and explain how it is implementing any three sustainability actions to reduce their negative environmental footprints
and why (refer to the sustainability report of the chosen company) (10 Marks)
2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR
rules as well as Schedule VII of Companies Act 2013. According to you explain 10 logical reasons why in the Companies Act 2013
CSR spend has been made selectively applicable for businesses in our country. (10 Marks)
3. “Society is one of the critical stakeholders of business”.
a. How does business impact local community positively as well as negatively?
b. With the help of a live example from any company, Indian or Multinational, elaborate how businesses are finding innovative ways
to bring benefits to themselves as well as to the local communities in which they operate.
Management Theory and Practice
Q1. Explain with examples, what type of leader is Sundar Pichai (CEO Google). What kind of leadership style does he practice? (10
Marks)
Q2. A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List
the various tools of verbal and non-verbal communication that can be developed for this purpose. (10 Marks)
Q3. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company.
This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors. Two years have
passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. Ajay seems to
have got bored of his mundane job and salary hikes don’t seem to motivate him anymore. He is on the verge of withdrawing.
a. What according to you is wrong with Ajay. (5 Marks)
b. Discuss Herzberg’s two factory in the light of the case.
Information Systems for Managers
1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic
health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of
data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from
maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the
management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the
cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud.
(10 Marks)
2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and
with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its
supply chain performance. Mention any two future IT trends in supply chain. (10 Marks)
3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players
like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription.
They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to
streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing
popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song
lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and
sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to
willingness to pay for subscription, low advertising prices, and high content costs.
a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from “freemiums”
to “premiums” (the subscription based model)? What are the different type of analytics? Does using analytics benefit the
companies? (5 Marks)
b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use
social media to connect with customers?
Business Economics
1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities
of the market events based on scientific background. Explain the statement by elaborating different qualitative and quantitative
methods of demand forecasting. Which of the methods described by you is most suitable for forecasting the demand for “expensive
mobile” and why? (10 Marks).
2. Which market is characterized by the “competition among few”? how is this market different from the “competition among many”?
Explain how the producers in this kind of market promote their own interests by giving real world examples like OPEC, Cement
Cartels, etc. (10 Marks)
3. A) Explain how the consumer attains utility maximisation and producer ensures cost minimization with the help of indifference
curve and isoquant technique. (5 Marks)
3. B) “There is a high cross elasticity of demand between new and old cars”. Discuss the statement by explaining the features of
cross elasticity of demand. Also compare and contrast cross elasticity with other types of elasticities of demand.
Organisational Behaviour
1. What is the role of a leader in motivating his/her subordinates? Explain the impact of leadership styles on subordinates with the
help of three different theories of leadership in brief. (10 Marks)
2. In a large office an employee named Rozy may feel like a mere payroll number, but her informal group gives her personal
attachment and status. With the members of her group she is somebody, even though in the formal structure she is only one of a
thousand employees. She may not look forward to monitoring 750 accounts daily, but the informal group gives more meaning to her
day. When she thinks of meeting her friends, sharing their interests, and eating with them, her day takes on a new dimension that
makes easier any difficulty or tedious routine in her work. Suddenly Rozy developed some interpersonal and intergroup conflicts
with some powerful members of the group. The group did not accept her. Her work became more disagreeable and compelled her
to a transfer, to absenteeism and to a resignation.
Questions: Although informal groups may lead to several benefits, can these groups prove harmful?. Suggest some measures for
Rozy to check the dysfunctions of informal groups? (10 Marks)
3. Hari Sinha is a marketing executive with Hardbyte Computer Peripherals Ltd. Hardbyte is a company with 10 years of existence
and has a sound product range in computer peripherals. It sells its products at a slightly higher price in the market because of its
goodwill for quality. Hari Sinha is one of the best marketing executives of the company and enjoys several company benefits for his
excellent performance. Hari’s boss Sudhir Pradhan is thoroughly satisfied with his work and likes Hari. Hari likes to sell to
institutional buyers rather than small-time domestic customers. Hari also likes to work on challenging customers but not at the cost
of wasting too much time on to please them. He constantly keeps himself focused on the targets to be achieved for the month and
tries to reach the maximum. For him, it matters to be ahead in the race of selling and therefore he works very hard and smart.
Sudhir has always tried to ensure that Hari is given enough scope to explore the potential customers on his own. He of course, feels
a little worried about Hari’s attitude towards those marketing executives who sell to small customers. He is at times belittling in his
attitude towards them and even ridicules their efforts. However, Sudhir has tried to ignore this because of Hari’s performance.Due to
the recent slack in the IT industry, Hardbyte’s business with corporate customers has dipped. Because of this Sudhir, has
reallocated the targets to all the marketing executives. However, he knows Hari’s fetish for corporate clients too well. But he also
knows that Hari will have to be forced to go to small customers for promoting the products. Sudhir, is aware of the fact that Hari is a
man of strong likes & dislikes and hence he is in a fix. He is also apprehensive that if Hari is not given an appropriate assignment
then he may even consider leaving his job. Sudhir was fully aware that Hari had no dearth of opportunities. Sudhir knows that the
dilemma that he is facing is serious and will have to be resolved suitably.
Questions
a) In a rapidly changing global scenario, what is the contribution of Individual Behavior in Organizations from the perspective of
attitude, and perception?
b) How understanding of personality helps in enhancing organization’s effectiveness?
SEMESTER 2
Strategic Management
Q.1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for
Carrefour’s entry strategy into India.
Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company,
suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage. (10 Marks)
Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.
A) Perform Porter’s 5 forces analysis. (5 Marks)
B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind
entry or non-entry into the Indian market.
Essentials of HRM
1. Define Job Specification. Create a job specification for the position of a tele caller for an E tailer.
2. Differentiate between recruitment and selection. List and explain some of the recruitment methods in the digital age. (10 Marks)
3. ‘Speedcall’ is a five year old telecommunications company. As a part of the strategic management to achieve its vision, it decides
to conduct training for its first line staff selling over the counter products. The company does a thorough research and decides to
conduct trainings on the topic of ‘customer centricity ’ , realizing that giving importance to customers will be the only way to
sustainable business. The company hires outside trainers to conducts training based on the outline created by the L&D department
of the company. Almost 500 first line staff members are trained and after a year the company sees no effect on sales/ revenue..
a. What do you think is the reason behind failure of the above initiative? . (5 Marks)
b. Elaborate on the concept of training need analysis with reference to the above case.
Marketing Management
1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these
stages and the marketing strategies adopted by them.
2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three
fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To
assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the
possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian
market and consumer. (10 Marks)
3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men
as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams,
night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream /
gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from
an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade,
the company is now planning to diversify its product range to the next level and venture into health care products such as honey,
energy drinks, immunity-building beverages etc.
a. Which of the following strategies will you choose:
• Extend the existing Zeal brand to the energy drink segment or
• Launch a new brand with a completely new brand identity
Justify with a suitable argument discussing the pros and cons of the strategy.
b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the
health care products
Business Law
1. In today’s corporate scenario undergoing long drawn litigation is expensive and time consuming. The senior management of your
company has given you a project to find the feasibility of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what
is ADR, its types, advantages and practical examples where ADR is feasible than conventional litigation. (10 Marks)
2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the Municipal Authority at Mumbai. Junaid
is currently investigating whether the initiative of segregation of garbage has been fully implemented but he has not received any
response from the authorities. Please help Junaid under what law he can legally obtain information along with the procedure,
timelines and cost involved
3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out for hotels in Goa and based on
various websites and reviews he had booked a Le Grand Hotel in North Goa. He paid the money in advance and the booking was
confirmed. On reaching this hotel, he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the
hotel he realized that the pictures displayed on the website were in such angle so as to conceal the real look and image of the hotel
property. Rakesh demanded a refund, but the Hotel refused stating that Rakesh was supposed to check before booking and quoted
the principle of “Caveat Emptor”.
Please help Rakesh in the following:
a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your answers. (5 Marks)
b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies he would apply for?
Business Statistics
1. The sample data from a research survey conducted in various cities on the amount of time 13-15 year-old children spent with
mobiles are as follows:
City
Time with mobiles
(hours per week)
Hyderabad
46
Mumbai
50
Pune
46
Bangalore
54
Bhubneshwar
42
Indore
30
Bhopal
42
New Delhi
50
Chandigarh
46
For the above sample, determine the following measures: i. The mean ii. The standard deviation iii. The mode iv. The 75th
percentile Based on your calculations comment on the time spent on mobile.
2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and temperature. The store has taken a sample
of a week’s data. Below you are given the results of the sample
Day
Cones Sold
Temperature
1
350
110
2
200
100
3
210
90
4
100
80
5
80
70
6
70
60
7
50
50
i. Which variable is the dependent variable? ii. Compute the least squares estimated line. iii. Is there a significant relationship
between the sales of cones and temperature? iv. Predict sales of a 95 degree day.
Financial Accounting & Analysis
Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2017 and 2018 as per AS – 3.
(10 Marks)
Liabilities 31-3-2017 31-3-2018 Assets 31-3-2017 31-3-2018
Equity share capital 2,20,000 2,50,000 machinery 2,00,000 2,30,000 9% Preference Share Capital 1,00,000 1,10,000 Building
1,50,000 1,76,000 Securities Premium 20,000 26,000 Land 18,000 18,000 Profit & Loss A/c 1,04,000 1,34,000 Stock 84,000 98,000
5% Debentures 70,000 64,000 Debtors 38,000 38,000 Creditors 38,000 46,000 Bills Receivable 42,000 62,000 Bills Payable 5,000
4,000 Cash 42,000 32,000 Provision for Tax 10,000 12,000
Dividends payable 7,000 8,000
5,74,000 6,54,000
5,74,000 6,54,000
Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017 (10 Marks)
Liabilities 2016 2017 Assets 2016 2017 Equity Share Capital
2,00,000
2,00,000 Land 50,000 50,000 9% Preference Share Capital
1,50,000
1,50,000 Building 1,50,000 1,35,000 Reserves 1,00,000 1,22,500 Plant & Machinery
1,50,000
1,35,000 17% Debentures 50,000 75,000 Furniture 50,000 70,000 Creditors 75,000 1,00,000 Stock 1,00,000 1,50,000
Bills Payable 25,000 37,500 Debtors 1,00,000 1,50,000 Tax payable 50,000 75,000 Cash 50,000 70,000
650000 760000
650000 760000
Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017 Particulars 2016 2017 Particulars 2016 2017 To
Cost of goods sold
3,00,000
3,75,000 By Sales 4,00,000 5,00,000 To Operating Expenses Administrative Selling
6,500 10,000
7,250 10,000
To Interest on Debentures
8,500
12,750
To Net Profit 75,000 95,000
4,00,000 5,00,000
4,00,000 5,00,000
Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of
the company.
Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March
2017: (Rs. In Lakhs) Particulars V Ltd. J Ltd.
Revenue from operations
1,500 6,000
Manufacturing cost
900 4,050
Interest paid
105 375
Depreciation
135 675
Selling expenses
135 225
Income Tax
90 225
Non-operating income
45 285
Dividend paid
120 600
Fixed Assets
1,500 7,350
Current Assets
525 2,250
Current Liabilities
375 2100
Debentures
600 3,300
Reserves
450 1,200
Share Capital
600 3,000
From the above information answer the following questions with the help of suitable ratios: 3 a) • Which company has better
solvency using current ratio and share value using earning per share? • Which company would you recommend for investment?
Justify. (5 Marks) 3 b) • Which company has efficiently employed capital using return on capital employed and better operational
efficiency using operating profit ratio? • Which company would you recommend for investment? Justify.
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