Nmims Assignment Solution April 2018

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Internal Assignment Applicable for April 2018 Examination
Business Communication and Etiquette
Q 1) Share your most memorable interpersonal and intrapersonal interactions in the recent past at your
workplace. Which principles govern interpersonal communication?
Q 2) As a customer relationship executive, it is your responsibility to convey the refusal of loan request
to your loyal customer via a letter. What steps will you take while drafting the reply to ensure the
customer continues to trust your services?
Q 3) You are the lead flight attendant on your aircraft. Your prime responsibility is to guide your crew to
provide the best hospitality to the passengers so they prefer travelling with your airlines.
a) During greeting the passengers on board, two things are most important eye contact and body
language. What guidance will you provide to your crew on these important non-verbal behaviors?
b) If your team encounters an irate customer travelling alone with a baby who has been delayed by 7
hours owing to flight cancellation, how will you communicate so that the customer feels comfortable?
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Internal Assignment Applicable for April 2018 Examination
Business Economics
1.
Suppose the demand equation for computers by Teetan Ltd for the year 2017 is given by Qd=
1200-P and the supply equation is given by Qs= 120+3P. Find equilibrium price and analyse what would
be the excess demand or supply if price changes to Rs 400 and Rs 120.
2. Assume that at the price of 75, the demand for the product is 250 units. If the price of the product
increases to 90, the demand decreases to 150 units. Calculate and analyse the difference in the value of
price elasticity using Arc Elasticity Method and Percentage Method.
3. Alpha Ltd was planning to start production next year. Different departments of the company were
working together to forecast the demand of the product in the market.
a) If you are manager of the company mention the steps and the factors that would be relevant
for forecasting the demand of rice in the market.
b) The price of rice and its demand (in kg) produced by Alpha Ltd in 2018 is given in the table. Fit a linear
regression line and estimate and analyse the demand for rice when price is Rs 50 per kg.
Price(Rs/kg) 17 20 24 28 32
Demand(Kg) 80 75 65 60 54
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Internal Assignment Applicable for April 2018 Examination
Corporate Social Responsibility
Caselet :
Biobeauty Ltd‘s idea of responsible business is to use only natural ingredients sourced from all over the
country, it believes that this will help protect the planet and the people depending on it. It is especially
recognised for not testing its products on animals, other brand values are support community, defend
human rights and activate self esteem. Last year it donated Rs. 50 lac to support various human rights
and women empowerment organization across India.
According to its annual report of 2015-16 it now needs to comply with section 135 of the Companies Act
2013 and spend 2 % of its net profit on CSR. Hence this year Biobeauty will have to spend Rs 10 crore on
CSR as per the mandate.
Biobeauty is deeply entrenched in working with the community through its supply chain as it sources
majority of its raw material through self help groups (SHG) run and managed by women from rural and
tribal areas. It has partnered with multiple NGO’s to help organize these rural/tribal women set up
SHG’s and co-operative societies for growing and trading in herbs / flowers/ fruits / berries etc for which
it is the captive buyer.
Q1. As CSR Manager you have been asked to come up with three new initiatives/projects from those
listed under schedule VII of the Companies Act 2013 that the company can spend its CSR budget on.
Design and develop a business plan around these 3 areas that you have selected covering the objectives
(impacts expected), goals (target set), target stakeholder, geographical area where it will be
implemented, time frame. Please be very specific and relevant to the company and section 135
requirements.
Q2. The CEO at Biobeauty Ltd wants your opinion on whether to partner with an NGO or should
Biobeauty work directly with the target stakeholders for the 3 new CSR initiatives /projects selected by
you. Prepare a document of approx 1000 words for your CEO giving the advantages and disadvantages
for Biobeauty in both the scenarios.
Q3A. Companies Act 2013 requires Biobeauty Ltd to disclose its CSR Policy on its website as well as
Annual Report of the company. Based on what you know so far about Biobeauty, frame a relevant and
suitable CSR Policy, what is the key purpose of the policy and what are the CSR focus areas of Biobeauty
Ltd.
Q3B. As part of CSR Team you have been asked to write a report of approx 500 words, which will be
published on the company’s website under “CSR at Biobeauty”, detailing the 3 new CSR
initiatives/projects that Biobeauty has implemented in 2016-17. You must use the ones you shortlisted
in Ans1.
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Internal Assignment Applicable for April 2018 Examination
Information Systems for Managers
Q.1) A leading global organization GEMS dealing in production field has spread its business all over the
world and deal in production of automobile parts at a large scale. Due to market fluctuations and
change in customers’ needs and preferences it has become difficult for the organization to manage their
operations efficiently. As a result, the products were not delivered on time. There is a need of
implementing a robust business process to reduce overhead and move ahead of the competitors.
Hence, the organization decided to implement an ERP system for the same. Discuss any five benefits of
implementing ERP system in the organization so that it can be benefitted and also the different phases
of ERP implementation. (10 Marks)
Q.2) Pizza Express is a food chain which has just started its various restaurants all over India which offers
various types of pizzas. In order to maintain high rate of consistency and defined standards, the
company needs to have an excellent supply chain management. Discuss how maintaining a high
standard of supply chain management in the Pizza Express organization will keep stronghold in the
country. Also, explain the various steps of supply chain process which can be implemented by the
organization. (10 Marks)
Q.3) ‘The Coffee’ a leading brand in the field of brand of Coffee sells various varieties of coffees. The
company maintained its quality and standards by following and implementing different quality
standards in the organization. But few months ago, the security of the organization went on stake due
to virus attack by intruders.
3 a). You as Head of the Company will follow which steps for incident handling in the organization.
3.b) Explain the disaster recovery and business continuity planning mechanisms which will help the ‘ The
Coffee’ organization to bring back its normal operation.
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Internal Assignment Applicable for April 2018 Examination
Management Theory and Practice
1. Jeff Weiner (CEO- LinkedIn) is known for his open and compassionate leadership style. He spends
quite some time coaching his executives and encourages them to put the customer first and think like an
owner. Explain with examples, what type of leader is Jeff Weiner and what kind of leadership style (with
reference to leadership styles mentioned in your text book) does he practice?
2. ‘The New You’ manufactures garments and is currently engaged in jeans, shirts, trousers, swimwear
for men and school uniforms for boys. They have product based organization structure in place.
However, it is prohibiting the company to achieve its company-wide goals as each unit operates on its
own. The organization intends sharing equipments and experts across products to achieve higher
utilization rate. Design an organization structure for ‘The New You’ and list benefits of the proposed
structure. (10 Marks)
3. Joe was heading the Human Resources Department at Lifelong Insurance Pvt. Ltd. Joe was an
experienced HR professional with a track record of successfully managing Human Resources and
reducing labor attrition. He recently happened to attend a session on employee motivation where
various theories of motivation were discussed. He was highly impressed with the simplicity of the
Maslow’s Need Hierarchy theory and Herzberg’s motivation model. He decided to implement the same
at the workplace for employees of Lifelong Insurance. He convinced the CEO of the company to
incorporate the factors of recognition, advancement, growth for employees. The CEO supported Joe and
various plans for employee recognition, advancement, etc were rolled out. The plans received a mixed
response. Some found them as a cheap substitute to salary hikes while the back-office staff enjoyed the
processes but failed to recognize its impact on work. The field executives said that their job was already
challenging and commission on insurance sales acted as a motivator to them. After about a couple of
months of implementing these programs, Joe was highly disappointed to notice that the programs did
not have the impact as desired. Joe faced severe criticism from the top management of the company.
a. What according to you were the reasons of failure of the strategy adopted by Joe? Discuss with
reference to Maslow and Herzberg’s theories. (5 Marks)
b. To what extent do you think is money a motivator?
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Organisational Behaviour
1. Sana and Reema joined a quick serve restaurant chain at the head office in the marketing
department. Both of them were very happy with the compensation and designation offered to them.
Since Sana and Reema joined in the same month so they bonded well together, during one of the
conversation Sana got to know that Reema was getting paid 25% more than her. This revelation had
caused a conflict between them as it had really saddened Sana which was observable by her hostile
behaviour towards Reema. Sana never missed a chance to make Reema feel miserable. Sana Started
comparing the fact that both of them had the same qualification and work experience and still she
(Sana) was getting paid less than her peer. The situation had worsened so much that they both stopped
communicating with each other. You are the HR manager who has observed all this and now you have to
come up with techniques with the help of which this conflict can be resolved. Discuss any 4 (four)
techniques of conflict resolution and management. Also, conclude the answer by discussing how
organisations can avoid/minimise such conflicts. (10 Marks)
2. Karan and Sanjay work as Project Lead for two different teams. It has been noticed that Karan is very
helpful and empathetic towards his team and supports them in every possible manner. The team in turn
is very close knit and can really works hard to accomplish the objectives. They also give Karan full
support whenever required by going out of their way. Whereas Sanjay just wants to get the work done
by being a tight fisted man. He reprimands his team members in front of outsiders. He only instructs his
team and is never in execution front. Sanjay's team is really petrified of him and always is under fear.
Team's motivation is very low and everyone is searching for opportunity to move out of Sanjay's team.
Compare the leadership style of Karan and Sanjay. Conclude by discussing that in a workplace which
style of leadership is better suited. (10 Marks)
3. Rajat and Suresh have got their yearly targets and both of them are working hard to surpass each
other as by the year end the one who achieves the maximum is going to be awarded in the sales
conference with a cash prize of Rs. 50000 which would be given by the CEO of the company. They both
are doing their best to win this contest for Rajat, the prime factor is money as he has recently got
married and his expenses have increased. Whereas, Suresh comes from a very affluent family and for
him getting recognized in front of PAN India team and by the CEO is the driving force. Here, we can see
that both Rajat and Suresh had different motives.
a. Based on the above scenario discuss the different types of motives which regulate the behaviour of
individuals. (5 Marks)
b. With the help of Maslow need hierarchy theory discuss why Rajat, Suresh and even every individual
has different motive?
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