April 2010
INNOMAG Newsletter - Spring 2010
Springing Forward
- By Pete Popovich, Sales Manager
First off, on behalf of everyone here
at INNOMAG, we’d like to thank all of
you for your hard work and dedicated
sales efforts. Thanks to the combined efforts of the factory and our distributors,
we have been able to steadily grow our
business into what it is today.
As INNOMAG has grown, so have our distributors. As a
result, the number of feet on the street selling our products has
become substantial. This makes staying in contact with all of you
a little more challenging. Thus, we’ve decided to make technology our friend and keep in touch regularly with a newsletter. Of
course, we’re always just a phone call away if you want to check
in live.
It seems like we had a longer winter than usual here in the
Chicago area, but the snows have finally melted. No longer do I
hear the sound of cars slushing through wet snow outside my office window. Instead, I hear the sound of hammers, scaffolds and
ladders as our workers hang a new, decorative awning roof along
the face of our building (see photo on right) and improve our
landscaping. It’s nice to be a part of a company that takes pride
in quality, even down to the appearance of our building.
This spring great things are happening at INNOMAG. We
recently displayed our new tradeshow booth at the 26th Annual
Pump User’s Symposium in Houston (see photo on page 4 of this
newsletter). We also debuted new INNOMAG jerseys. We’re
making some revisions to the artwork and expect to have a jersey
order form available shortly for our distributors. Going forward,
I will be continuing to work my way around the country to spend
time with each of our distributors. I’ve already had very positive
visits with several of our distributors and look forward to meeting the rest of you in person as soon as I can. Here at the factory,
we plan to move forward on creating industry specific sales brochures, doing targeted sales campaigns, publishing application
articles, and improving the visibility of our website. We will also
be striving to provide you with regularly published newsletters
to keep you abreast of what’s happening and to provide you with
content that is of benefit to you.
I hope you enjoy this first-ever INNOMAG newsletter and
that you will take a little time out of your day to email me some
feedback on it, along with suggestions on content you would like
to see in future issues.
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New and Exciting News
- By Brian Ward, Partner
We introduced a new product line
at the Pump Symposium in Houston
recently. For those of you who were
unable to attend, I’d like to share the
news. As you may know, we have
done our share of lined pipe sections,
fittings and elbows over the years, usually by special request with a pump order.
We will now be offering these items as a standalone product line. Though we plan to have a published price list in the
future, we ask you to call in for quotes until that time.
Also, our new DRP (Dry Run Protection) bearing option
is now available by request. Please watch our new dry run
video in the distributor section of the website.
For more information, contact our sales department.
Distributor Tips
Sales Promos
Get to know the other INNOMAG distributors around you
(click the “Distribution” tab on our website). These relationships are mutually beneficial. It allows our dealers to share
leads, sales tips, information on big projects, referrals, industry
news and even inventories.
Keep common wet ends and typical repair parts in stock.
We encourage this because we want you to be successful. All
our best distributors do this and cite it as one of their main competitive advantages. Customers often need a pump or parts immediately. This is your chance to rise to the occasion, especially
with a prospect you’ve been wooing for a while.
Join in on the factory training seminars offered by INNOMAG (see page 4 of this newsletter for the next scheduled
training seminar).
Be mindful of other distributor’s territories. We do our best
to help out on this issue, but we ask you to help by observing
and respecting territory lines. Call us or the shipping territory’s
distributor to work out a suitable arrangement.
Let the Virtual Pump Quote (VPQ) program be your friend.
It’s a great quoting/sizing tool. If you’re not sure how to use it,
please call in. We’ll walk you through or a do a training seminar
for your distributorship.
Virtual
Pump
Quote
We now have hardhat decals in stock. The decals feature the
INNOMAG logo on an American Flag background with the
catch phrase “Please Pump Responsibly”. We also have plain
INNOMAG decals. Call or email Pete or Matt if you want
some sent to your distributorship. Any of your customers who
wear one are doing us a great service by promoting our product, so we’re more than glad to give these decals away. Use this
promo as an advertising tool. Let your happy customers proudly
display our name throughout their plants.
The Distributor Section
If you haven’t been to the distributor section of our website,
it’s a great resource for sales material. There you can find the
latest INNOMAG news, training videos, powerpoint presentations, drawings, graphics, sales guides, the latest virtual pump
quote and more.
Remember, our standard, carbon steel baseplates and WEG
brand motors are included in VPQ, should you need to source
them from us. Also, we can provide you with Basetek brand
baseplates (call in for quote). We will be incorporating the Basetek bases into VPQ in the coming months.
Use the INNOMAG contact list in this newsletter. Allow
our owners the time they need to develop exciting, new products
for you. We’ve announced two new products in this Newsletter
and there are more to come in future issues.
Lastly, Matt says if you’re going to call in for a quote make
sure to have these commonly neglected pieces of information
– sizing of existing pump, applicable dimensional standard
(ANSI, ISO, etc), NPSHa, specific gravity, percent solids, physical nature of solids, and viscosity.
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We’re currently in the process of switching to a faster server
which should allow us to add many new features in the coming
months. If you haven’t registered yet, simply click on the distributor login button under the distributor tab and fill out the
simple registration form.
The Latest News
Awards and Events
Awards and Recognition
Pumptek of Ohio has earned our
2009 Platinum Level Distributor
award (Top distributor in US market).
Awards and Recognition
The sales force at Voigt-Abernathy of Alabama earned a hotly contested Gold Level
Distributor award (Top 3 in US market) largely due to the efforts of their sales staff
(shown left).
(Top Row, Left to Right): Chet Cochran, Joel Sturgis, John Thacker, Matt Gann, Jason
Cumbee, Jason Dyke, Patrick Crossley.
(Bottom Row, Left to Right): Michael Respoto, Bill Voigt, Jonathan Abernathy.
Awards and Recognition
Rounding out the Top 3 with another Gold Level Distributor award is Process Pumps
and Equipment (PPE) of Louisiana (shown left).
(Left to Right): Gerald Waguespack, Brandon Mason, James McCrory, Mike Dost,
Pete Popovich, Jimmy Allred.
Tradeshows
Our own Matt Moy proudly poses in our tradeshow booth
at the 26th Annual Pump User’s Symposium in Houston this
March. This show doesn’t have the foot traffic it once did and
mostly pulls a local crowd from the Gulf Coast, but it still brings
us some respectable leads each year.
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Opinion
- By Matt Moy, Sales Engineer
Chemical manufacturing is critical to the growth and prosperity of our
economy. Proper equipment selection
is vital to keeping our plants and mills
competitive with the rest of the world.
By using inferior equipment, companies
suffer tremendously with downtime, increased capital costs, and ultimately, a loss of revenue. Anyone
that takes the time to do an in-depth analysis of us and our
competitors will see the superior value in our products, but
plant personnel rarely have the time to do a comprehensive
comparison. Lacking an effective counterpoint to outdated,
misleading, and sometimes downright false information can
lead to plant personnel making misinformed decisions.
As such, we’d like feedback regarding what you see our
competition using to sell against us. We’ve seen some of these
documents and have been a little disappointed that such blatantly false things are said about us. Normally, we try to avoid
negative selling, but it would be wrong if we left our distributors defenseless against some of these ridiculous attacks. As
such we will begin distributing literature we’ve seen used to sell
against us, along with a poignant response to what was stated.
Our responses will be factual and our customers will find that
the truth is our ally.
Next distributor training seminar
Thursday, May 20th & Friday, May 21st, 2010. Sign
up now, limited spots are available (20 people max.)
Contact: Matt Moy
(630) 543-4240 ext. 22
mmoy@innomag.com
Our new jerseys
are on their way.
INNOMAG - 409 S. Vista Ave. Addison, IL 60101
Phone: (630) 543- 4240
Your INNOMAG Contacts
Email
Extension
laura@innomag.com
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Exports / Accounts Receivable – Tami Santiago
tsantiago@innomag.com
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Quotes / Technical / Parts / RMA / – Matt Moy
mmoy@innomag.com
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Sales – Pete Popovich
ppopovich@innomag.com
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Order Status – Laura Lopez
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Fax: (630) 543-4245