Illicit Trade Matrix
Security Solution
Providers
Overview of Technologies
World Customs Organization
www.wcoipm.org +32 22 09 95 02
Rue du Marché 30, B-1210 Brussels, Belgium
ipm@wcoipm.org
Security Solution Providers Report
Introduction
Stimulating the growth of legitimate international trade
Over the past years the WCO has been
working closely with an increasing number of
Security Solution Providers to build our IPM
platform, today the world’s only global product
verification web and mobile application aimed
at supporting Customs agents in their day-today work in the fight against counterfeiting and
illicit trade.
Security Solution Providers are an essential
dimension to our redesigned IPM platform
launched in September 2015 as we continue
to expand our offer so as to allow Customs
officials to verify the legitimacy of a product
online. The process of product identification
and verification today also generates valuable
analytical information for both the right holders
whose products can be verified through
the IPM platform and Customs authorities
worldwide.
While we continue to regularly add new Security
Solution Providers to our platform we are taking
the initiative with this first report to feature some
of our current Security Solution Providers with
a range of their technologies. Our intention is
to publish an updated version of this report
twice a year and incorporate in our next edition
highlights on the results achieved by these
technologies in the fight against illicit trade.
We hope that this report and its future iterations
will help our Customs authorities around the
world as well as the private sector better
understand the wide variety of technologies
available today to protect products against
counterfeiting and illicit trade.
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The World
Customs
Organization (WCO)
The WCO is an intergovernmental
organization comprised of 180 Customs
administrations that provides leadership,
guidance and support to its Members
to secure and facilitate legitimate trade,
realize revenues, protect society and
build capacity.
As Customs administration members
are responsible for protecting national
borders from the illegal flow of
counterfeit and pirated goods, the WCO
leads discussions on global efforts to
fight such crimes. This entails bolstering
efforts to combat counterfeiting and
piracy by improving enforcement
methods and promoting the exchange
of information between Customs as well
as between Customs, other enforcement
agencies and the private sector.
“Counterfeiting is growing and
increasingly jeopardizing the health and
safety of consumers and economically
threatening the private sector. The
WCO and its Members are determined
to provide the necessary capacity
building to train and help Customs
administrations worldwide face this
pernicious, complex and above all
dangerous phenomenon. Tools, such as
IPM, foster cooperation with the industry
and are one of the pillars of an effective
fight against counterfeiting for both
Customs and rights holders.”
Kunio Mikuriya,
Secretary General of the WCO
Customs administrations are on the
frontline in the fight against counterfeiting
as they alone account for over 70% of
worldwide seizures.
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IPM - Interface
Public Members
The World Customs Organization web and mobile
platform allowing rights holders to share relevant
product information and the only global security
solution gateway allowing Customs officers to
verify the authenticity of products online.
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Contents
IPM integrates two new major technical developments: the possibility to use mobile
devices to scan barcodes found on millions of products and the possibility to interface
IPM with authentication and traceability solutions companies.
Alpvision
01
PopimsCode
25
Advanced Track & Trace (ATT)
04
Scantrust
28
Authentic Vision
07
Securikett
31
AuthenticateIt
10
SICPA
34
Certilogo
13
Sproxil
37
CheckToCashUp
16
tesa scribos
40
Kurz
19
NXP Semiconductors
22
Security Solution Providers Report
AlpVision
Digital Solutions for Product Authentication
Founded in 2001, AlpVision is the world’s leader in digital
invisible technologies for product authentication and
counterfeit protection. Simple and industry proven,
AlpVision’s cost effective, high security digital authentication
solutions protect billions of branded products each year
across industries worldwide, including pharmaceuticals,
tobacco products, and fast moving consumer goods (FMCG).
Authentication is performed using a smartphone or standard
office scanner.
Solutions
Mobile Product
Authentication
AlpVision
A standard smartphone equipped with AlpVision’s custom product
authentication application can be used to verify the authenticity of a package
or product. Working in real-time, verification usually takes less than 3
seconds, including time to pick up the item and position the smartphone
over it. AlpVision’s mobile authentication solution is currently available on
the iPhone 4S/5/5S/5S/5C/6Plus/6S/6SPlus and Samsung Galaxy S4+S5;
other mobile operating systems available upon request.
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Security Solution Providers Report
Fingerprint™
Solutions
Cryptoglyph®
In 2001, AlpVision invented a
breakthrough authentication technology
called Cryptoglyph®. Widely used
today by Forbes 2000 companies,
AlpVision Cryptoglyph is a digital image
file that contains encrypted information.
Integrated with prepress, the
Cryptoglyph embeds a pseudo-random
pattern of invisible microdots (10-20
microns) in the imperfections of the
printed material using regular visible ink
and standard printing processes (offset,
rotogravure, flexo, laser, inkjet, etc.).
When applying overprint varnish, the
Cryptoglyph adds a pseudo-random
pattern of invisible micro-holes (40-80
microns) to the coating. Non-intrusive
and totally invisible, these microdots
or holes cover the entire surface of the
packaging or label without changing
its design. AlpVision Cryptoglyph can
be detected using a standard office
scanner or smartphone. This solution
applies to a wide variety of products,
including cartons, leaflets, labels, blister
packs, and high-value documents, to
name a few.
AlpVision
Successfully deployed at industry
level in 2009, Fingerprint™ is a
unique and breakthrough covert
anti-counterfeit solution that tracks
and authenticates mass produced
objects manufactured by processes
such as molding, stamping, rolling,
and tooling. With no changes to the
standard molding practices, AlpVision
Fingerprint leverages the intrinsic
microscopic surface irregularities
naturally occurring in a mold and
uses these unique characteristics
as the means of authentication (as
opposed to adding safety features).
The process requires capturing a
digital image of the matte-finished
surface of a molded part and storing
it in a database. This image is then
used as a reference to perform
product authentication. It follows
that one image per mold is sufficient
to authenticate an entire line of
objects produced by the same mold
cavity. Like Cryptoglyph, AlpVision
Fingerprint does not require highly
specialized equipment to be detected,
rather a smartphone or standard
office scanner. This solution applies
to a wide variety of molded parts,
including bottles and caps, electrical
appliances, mechanical parts, imaging
supplies, and watches.
Solutions
Benefits
Effective Against Counterfeiting
Covert brand protection solutions are
very effective against counterfeiting.
Because they are invisible, they
are highly secure against copying.
Likewise, because they do not require
any additional consumables, they can
be simple and low cost to implement.
Finally, because they do not impact
product design, they do not require
any regulatory approval and can be
applied in-house.
Seamless Integration
AlpVision’s product authentication
and counterfeit protection solutions
are developed with brand owners’
existing operations and facilities in
mind, and customized to meet their
unique anti-counterfeiting needs.
As AlpVision’s digital authentication
solutions require no visible markings,
no additional consumables, no special
reading devices, and no changes
to the production process, they are
designed to seamlessly integrate
manufacturers’ existing production
lines and thus have the best security
to price ratio on the market.
Think Marketing!
In addition to providing instant positive
authentication, AlpVision’s mobile
authentication solution allows brand
owners to connect with and market
directly to experts in the field, supply
chain agents and consumers through
market studies, product releases and
news, promotional discounts and
upcoming events.
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About the Security Solution Provider
About
AlpVision
AlpVision is the world’s leader in digital invisible technologies for product
authentication and counterfeit protection. In 2001, AlpVision invented a
breakthrough authentication technology, widely used today by Forbes
2000 companies. AlpVision reached profitability in 2003 and has grown
steadily ever since.
AlpVision’s digital solutions for product authentication are applicable
to a wide variety of items, including packaging and labeling, molded
products, and high-value documents. AlpVision’s solutions are
commercialized worldwide under license agreements as entirely
customizable turnkey computerized systems.
Contact AlpVision
AlpVision SA
Rue du Clos 12 | 1800 Vevey | Switzerland
+41 21 948 6464 | avinfo@alpvision.com
www.alpvision.com
AlpVision China
Building 3, No. 526, 3rd East Fute Road, Room A301
Shanghai Pilot Free Trade Zone | Shanghai 200131 |
P.R. of China
+86 2076 5516
AlpVision North America
Willis (f. Sears) Tower | 233 South Wacker Dr., 84th Floor |
Chicago, IL 60606 | USA
+1 312 283 8260
AlpVision
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Advanced
Track & Trace®
Security in Design
Leading Expert in The Fields of Government Security, Banknote
Protection, Document and Brand Protection.
Advanced Track & Trace® has developed a wide range of
solutions to protect the brands, security documents and
banknotes. Involved in several international organizations (CORE,
ISO, ITSA…) ATT ensures the highest level of security through a
combination of multi-awarded disruptive solutions.
Solutions: The authentication of products and documents
Seal Vector ®
Banque-de-France-endorsed solution Seal Vector® meets the
highest standards of security in terms of authentication and
traceability. Printed or marked on any material through any marking
process, Seal Vector® is a copy-sensitive code giving authorities
and brands the power to check a product or a document in the
field with a mere smartphone and suitable entitlement.
HoloSeal ®
At the crossroad of 2D structures and holograms, HoloSeal® offers
the highest level of security ever reached by a holographic foil.
Invisible to the naked eye and based on the diffractive features
of the hologram, HoloSeal® is a ultra-high density authentication
code containing production information. Applied as a hot-stamp
on documents and packaging, or used as a substrate for stickers,
the HoloSeal® disruptive technology gives undisputable, forensic
evidence of authenticity.
ATT
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Solutions - Traceability: a topic for Brands, Authorities – and Customers
Ensuring state revenues
ID Pack Line®
ATT has developed the ID Pack Line® software suite to enable brands to identify
individually products, follow them from production down to clients all along the
supply chain, making sure the right product is in the right place at the right time.
Raising public awareness being the most straightforward way to combat illicit
practices, ID Pack Line® automatically generates a mobile website for customers
to check each product’s origin, legitimacy, and report abnormalities
Controlling ID and the influx of citizens
SealCrypt ®
Working in constant collaboration with governments and international
organizations, ATT has developed a field-proven solution for ID and travel
documents: SealCrypt®. Printed on travel documents, transport documents or
ID cards, SealCrypt® is a high-capacity code embedding all of a document’s
encrypted data: textual contents, photos, images, signature…Operated offline
with no database access, thus preventing hacking, the automated digital/
physical document comparison empowers authorities to check a document’s
integrity with a mere passport reader, scanner or smartphone.
The future
of excise
stamps
Founding member of the ITSA
(International Tax Stamp Association),
ATT helps states secure their revenues
through smart stamps: compliant to
the EU tobacco product directive and
the FCTC protocol, ATT excise stamps
make it possible to authenticate the
product and upload unit traceability data
on secure databases at each step of
the supply chain, accessible for agents
with a simple smartphone. This solution
is currently deployed on billions of tax
stamps in Europe.
Going even a step ahead, SealCrypt® can contain biometric data, such as face
or eye recognition, finger prints and more, bringing document security to the
top level.
ATT
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About the Security Solution Provider
About ATT
Illicit trade (counterfeiting, smuggling, over-production...) and
hazardous practices (refilling, reusing...) pose significant risks and
threats to governments and citizens.
Advanced Track & Trace® supplies industries and governments with
field-proven authentication, identification, secure traceability tools and
dependable third-part infrastructures to control the risks and radically
reduce them.
As an expert company, Advanced Track & Trace® works with customs
authorities, institutions and international groups in all regions and all
activity sectors sensitive to illicit trade: alcohol, tobacco, wines and
spirits, pharmaceuticals, cosmetics, electronics, spare parts, food,
luxury...
Contact ATT
Advanced Track & Trace
99 av. de la Châtaigneraie
92500 Rueil Malmaison
France
Tel. +33 (0)1 47 16 64 72
Fax. +33 (0)1 47 51 47 72
email: info@att-fr.com
www.att-fr.com
ATT
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Authentic
Vision
The most innovative brand protection
and customer engagement solution
Authentic Vision offers new and innovative ways of brand
protection. The company’s end to end solution allows
consumers, authorities and industrial users an easy and reliable
way of product authentication. Besides product authentication,
the solution enables engagement with consumers through
a smartphone app. A powerful web portal gives insight to
counterfeit- and grey market activities and offers access to other
business intelligence.
Solutions
Authentic Vision Tag
Secure Value Protection - Authentic Vision Tag
Security is the key differentiator for Authentic Vision’s solution and
is therefore the fundamental layer supporting in protecting value.
The Authentic Vision Tag is the core component of the solution.
The tag enables a high level of security based on a patented
technology combining a hologram & encrypted QR code using
online authentication. In that way, the solution cannot be copied,
not even by Authentic Vision.
An Authentic Vision Tag can be attached to a product or it can be
directly integrated into the product or packaging. It can also be
merged with any existing security solution. The security features of
the Tag can be authenticated with a standard smartphone or any
device with a camera and internet access.
Authentic Vision
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Solutions
Benefits
of solutions
and services
Solutions
Authentic
Vision App
Fight Counterfeiting
Know when and where
products are counterfeited and
track grey market activities. The
solution is fully integrated in the IPM
connected program of the World
Customs Organization.
Consumer Engagement
Build a unique relationship with
customer by targeted 1:1
communication. The consumer can
be contacted during the
product life cycle, and thus has a
means of contacting the brand.
Simple Authentication with
the Authentic Vision App
Authentic Vision has made authentication
easy. Consumers and other stakeholders
can use an app on their standard smart
phone to authenticate within seconds. No
expensive tools and no previous knowledge
about the tag or its characteristics are
required and therefore a reliable way of
authentication is guaranteed. The Authentic
Vision app is powered by a unique visual
recognition software that reads both QR
code and hologram. Correct tags are crosschecked with Authentic Vision’s database to
guarantee true authenticity to consumers,
authorities and industry users.
Authentic Vision
Business Intelligence
Base decisions on invaluable
market and customer insights.
Through the AV solution, data
is gathered on WHOM, WHEN,
AND WHERE products are being
purchased
Consumer Trust
Increase brand value by
amplifying product authenticity
and direct customer interaction by
using the right message for specific
customers at the right time
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About the Security Solution Provider
About
Authentic Vision
Authentic Vision, an Austrian based Company located in Salzburg,
offers a secure, simple and smart mobile authentication solution. The
company provides highly secure and innovative ways for brands to
engage with their customers, including brand protection. The solution
is based on irreproducible tags, a smartphone app and a business
intelligence portal.
Authentic Vision holds several patents and is cooperating closely with
universities and the world’s leading security printing companies to stay
abreast of the latest developments in the fields of brand protection and
consumer engagement.
References
Authentic Vision is supported by Dolby Family Ventures among
others and trusted by customers such as HDMI Licensing, PowerCigs
and Feragen.
Contact
Authentic Vision
Authentic Vision GmbH
Josef-Mayburger-Kai 114/10 | 5020 Salzburg | Austria
+43 720 98 44 60 | info@authenticvision.com
www.authenticvision.com
Authentic Vision
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AuthenticateIt
Authenticateit is a modular brand protection and
consumer engagement platform.
of custody as a product moves from brands to distributors and
from distributors to retailers. Where applicable, the system can
track raw materials from their source to the point of production.
Besides meeting compliance of various regulations and
enabling consumers to get greater confidence in the product
they buy, gaining control over the supply chain also enables
brand owners to implement restrictions and regulations for
product distribution in order to manage the distribution of
goods by allocating specific rights and regional restrictions
to all partners, businesses and distributors that operate in
conjunction with their business.
Serialisation Module
Its Serialisation and Traceability module is compliant with
EPCglobal standards and tracks raw materials to the point of
production and then from production to the point of sale and
beyond.
Track & Trace module
The Authenticateit platform’s Track & Trace module
enables brands to involve their supply chain too, with
a special API that enables seamless integration and
participation in the track and trace process. Whether
by integration with stock control systems or via other
system tools, the Track & Trace module tracks changes
The Authenticateit platform’s Product
Serialisation module is able to
generate a GS1 Serialised Global
Trade Item Number (SGTIN) that can
be used instead of, or in conjunction
with, a brand’s current product
barcodes. Each product with a
serial number is stored in a cloudbased database, and possesses a
set of restrictions created by and
managed by the brand.
Crowd Source Trusted Data
exchange enables consumers to access product related
information sourced from various trusted sources of data.
This includes product recall status sourced from OECD
global product recall portal, helps customs officers using
IPM tool to access products chain of custody to speed up
clearance process, partnership with government owned
AsureQuality food testing and certification body, enables
delivery of trusted information bundle - inSightTM in the
simplified consumer friendly language, to a consumer
together with the authenticity check, that presents all the
certification and audit results about the farm, factory, supply
chain and other related results in relation to the product
being scanned.
The Authenticateit App is a free application enabling
consumers to scan products they are about to purchase
in both retail or online environments to check if a product
AuthenticateIt
is genuine, safe, understand where the product has come
from and access other important information at the time of
purchase.
Authenticateit is a first of its kind complete platform,
that helps brands to meet regulatory compliance,
deter sales of counterfeit and grey imported goods,
engage directly with their consumers, boost consumer
confidence and increase sales.
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Live Chat Feature
Product 360 analytics
Every time consumers scan a product,
either in store or online, they gain
access to additional information,
tailored to that specific product.
Understanding how consumers utilise
this information empowers brands and
provides them with the necessary tools
to refine how and what information they
provide their consumers about their
products.
Product 360 module is a powerful
consumer engagement and marketing
tool that opens up capabilities never
available to the brand owner before.
Nutritional Information
Making ingredient and nutritional
information available to a consumer
in both retail and online environments
is regulated and important for brands
selling in regulated regions such as
Europe to have the right tools.
Multilingual
Product Insights is able to display
product information in 32 languages.
Detecting the language selected
on the consumer’s smartphone,
the Authenticateit app can provide
consumers with product information in
their selected language.
By simply selecting an ingredient,
additional information would be displayed
with further information on what it
means.
By allowing the consumer to adjust the
nutritional lever of a product, they can
control and/or recalculate the portions
based on their specific consumption and
health requirements. For example, the
App will recalculate the nutritional value if
only half of the product is consumed.
AuthenticateIt
Product 360 also supports a live
chat feature designed to support
the consumer’s purchasing process.
Live chat enables consumers to ask
brands questions about the products
they have scanned, opening up a
channel of communication that could
help facilitate a sale, whilst making
brands more approachable and
available to their consumers at that
crucial purchase decision phase.
Push Notifications
Brand owners can send push
notification to anyone who has
ever scanned their product. Push
notifications can be a reminders
about a product a consumer has
just scanned or to entice them with
messages to learn more about the
product and to make a purchase.
Push notifications can also be used to
announce a new product or suggest
other products relevant to their recent
purchase and inform consumers of
any sales or discounts.
Social Media Plugin
A unique social media plugin checks if
a consumer already follows the brand
on their social media page, and if not
prompts them to and even rewards a
consumer if they become a follower.
This feature enables a consumer to
share information about the brand
via social media channels while this
activity is further stimulated with
product 360 reward programme.
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About the Security Solution Provider
About AuthenticateIt
Authenticateit Pty. Ltd. is an international company created by a team
of experts in Intellectual property, trademark protection, retail, media
broadcasting, e-commerce, logistics and IT.Alarmed by the growing
sophistication of counterfeiters in legitimate retail situations, coupled
with the burgeoning problems in online retail, the team developed
Authenticateit to provide consumers and brands greater protection
from the threat of illegal and unauthorised imports.The team has
extensive experience working in Eastern Europe, Asia, North America
and Australasia and added countless hours to research to develop the
Authenticateit platform. The result is a complete, effectively foolproof
system that is simple to use, but offers a powerful disincentive for the
counterfeiters around the globe.
Contact Authenticateit
Authenticateit,
Level 2 Queens Rd
Melbourne VIC 3004
Australia
Email: mariam@authenticateit.com +6139924420
AuthenticateIt
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Certilogo
The people-powered brand protection
Certilogo is a technology based consumer services
company providing a unique and comprehensive suite of anti
counterfeiting and product traceability solutions. The company
is pioneering the Internet of things and crowd generated
business intelligence systems.
Certilogo wants to positively impact the lives of millions of
people worldwide - consumers, workers, taxpayers - by
eradicating the sale of fakes to unaware consumers and
educating those who intentionally buy fakes about the
consequences of their actions.
Solutions
Certilogo Brand
Authentication System
More than just a technology solution
Recognized as a synonym for authenticity, Certilogo has become
the hub where millions of consumers, top brands, trusted retailers
and customs offices come together to protect the brand from
counterfeiters and illegitimate sellers.
Item-level tagging
Authentication & Analytics
Covert and overt marking and labeling solutions to ensure
the appropriate level of security up to the highest anticounterfeiting standard. “Make” or “buy” solutions: we can
interface with labeling software and integrate with existing
Rfid tags, care labels, made-in labels and perform direct-part
marking. Alternatively we can provide new woven or printed
labels, hang tags, stickers, holograms, printed packaging
and QR codes.
A different Certilogo Code is placed on each product item and
associated with supply chain information. The code is scanned
by consumers to check the authenticity of the merchandise
before or after purchase. Certilogo Authentication platform
combines the data gathered from the users with the data
gathered from the clients and translates it into actionable
Analytics on frauds and parallel markets.
Certilogo
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The Mobile and Web App
Authenticator:
How It Works
Certilogo turns products into informationenabled objects unlocking the potential
of today’s world of ubiquitous computing
and allowing brands to leverage the
power of crowd-sourced brand protection
and product traceability.
Consumers register online or thru
Facebook or Google, for free, to use
our desktop or smart phone app
Authenticator available in 9 languages, to
check merchandise while shopping either
online or in-store.
Certilogo provides a quick and
clear result to the consumer, either
“AUTHENTIC” or “FAKE”.
During product authentication information
is gathered from users, including their
profile, their location and the online/offline
store where the product was found.
Certilogo provides the Brands
with comprehensive analytics on
counterfeiting, supply chain issues,
parallel markets and consumer profiles.
Plug & play
implementation, flawless
execution, unmatched
experience
What truly sets us apart are
our client credentials. Our
experience with hundreds of
different product categories,
manufacturing processes,
covert or overt marking,
labeling technologies, is
unique in the industry.
Fact-Based Enforcement
Over 60 million product items tagged.
Almost 1.000.000 authentications performed by consumers from over 100
countries. Chosen by over 50 top brands. Fast growing.
Measured impact
•
Spotted more than 100.000 counterfeit items
•
Identified tens of thousands of fake sellers
•
Discovered dozens of infringements by
subcontractors and licensees
•
Detected millions of euros of authentic merchandise
sold through illegitimate retail channels
Certilogo
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About the Security Solution Provider
About Certilogo
Purpose
Certilogo wants to positively impact the lives of millions of people
worldwide - consumers, workers, taxpayers - by eradicating the sale
of fakes to unaware consumers and educating those who intentionally
buy fakes about the consequences of their actions. We aspire to
accomplish this massive feat by creating a global community of
people who love authentic products and by spearheading the world’s
largest movement of brands sharing the conviction that empowering
consumers or end users is the key to effective brand protection.
Mindset
We are innovators. Although we have pioneered consumer-driven brand
protection we still feel the drive to continuously learn and evolve, just
like when we used to be a start-up. “Disrupt or be disrupted” is a creed
we share.
Contact Certilogo
CERTILOGO S.P.A.
Piazzale Cadorna, 9
20123 Milan, Italy
daniele.sommavilla@certilogo.com
www.certilogo.com
Certilogo
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Check
to CashUp
A patented new approach to protecting and identifying
product and document authenticity, based on unique
digital codes stored on an off-line secure server.
ChecktoCashup Ltd. was founded in 2012 and has been a
full member of the International Chamber of Commerce (ICC).
Since late 2014 ChecktoCashup Ltd. has been a member of
AmCham Estonia. The company has worked closely with the
ICC Counterfeit Intelligence Bureau since March 2015. Close
collaboration with these organizations gives ChecktoCashup
Ltd. a unique opportunity for solving problems and issues of
intellectual property protection in different countries of the world.
Solutions
Single and Multiple
Check Systems
ChecktoCashup solutions are a reliable on-line tool for right
holders to combat counterfeiting as our system enables
on-line data exchange with field Customs officers without
any special and expensive equipment. Using a mobile
device, field Customs officers can instantly verify a product’s
authenticity simply by scanning the square code on a product
or its packaging.
ChecktoCashup makes use of a unique solution patented in
the major markets of counterfeit products: European Union,
Russia, USA, Canada, China, India and others. The system
has been developed with online application capabilities, both
with the use of a computer and free mobile app available for
Android, Windows and iOS. These solutions are seamlessly
integrated into contemporary corporate accounting and
control systems and allow not only authenticity check, but
tracing of the product, meeting different requirements of data
provision directives, especially in the EU as well as wealth of
other applications.
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Benefits
Solutions
CheckOpti
CheckDoc
CheckOpti is a multi-verification
system using an optical encrypted
mark. This method enables anticounterfeit protection of goods or
valuable items with the help of a special
marking on the product packaging.
CheckDoc is a system enabling
the checking of documents signed
digitally or physically. CheckDoc
is a universal and reliable method
of checking authenticity of hard
copy and electronic documents
using a unique patented technology
developed by ChecktoCashup®.
Identification of an electronic
document requires services
provided by third parties.
CheckOne
CheckOne is a one-time highly
reliable verification system of product
authenticity The system is based on
the principle of providing each item or
article with a unique verification code
integrated in a special marking on the
product. The verification code is hidden
under a special security coating.
CheckTrace
CheckTrace is a verification system
extended with physical product
geolocation management and
integration in production and
assembly, including following
maintenance and certification
CheckNote
CheckNote is the most secure
verification system of goods extending
CheckOpti options with the use of
a banknote. The system is meant
for protection of premium products
– depending on the price of goods
a banknote of a particular value is
packaged with the item. The serial
number of the banknote is the
verification code of the product.
CheckToCashUp
CheckMedia
CheckMedia is a system of media
rights verification which enables the
protection of transfer, storage and
authentification of digital and media
content with the help of special and
most advanced encryption techniques
Responsive to Client Requirements
Various ways of incorporating the
identification system can be chosen by
the manufacturer depending on demand
and item or article packaging. Possibility
to use split codes for external and
individual items. The system can also be
used for various marketing and promotion
activities.
“On the Spot” Verification
Any item can be verified locally by
scanning the square code on a product
or its packaging in just some seconds.
Tracking of Counterfeit Outlets –
Law enforcement
The manufacturer will immediately
get information about the sales outlet
where counterfeit goods are sold and
a respective report can be sent to law
enforcement agencies.
Control of Logistics
The system allows for the monitoring
of location of the product throughout
the complete supply chain including all
warehouses used as well as the shipment
and delivery dates/times, destination,
point of departure and can be integrated
with IT-systems for location-based
monitoring.
Print on any Material & Most surface
The code can be applied on most
surfaces (glass, metal, leather etc.).
It can be in the form of a readymade
sticker as well as a code printed during
production.
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About the Security Solution Provider
About
CheckToCashUp®
ChecktoCashup® has teamed up with AON Insurance Brokers – a
global insurance brokerage to develop special professional liability
insurance cover and to provide cyber-threat and intellectual property
insurance. ChecktoCashup® can offer its customers insurance cover
for intellectual property of the goods’ manufacturer. The company has
an agreement with Bureau Veritas to confirm the validity of the marking.
Independent inspection can be carried out globally and at any time
throughout the year.
ChecktoCashup Ltd. is a full member of the International Chamber of
Commerce (ICC). Since late 2014 ChecktoCashup Ltd. has been a
member of AmCham Estonia. The company has worked closely with
the ICC Counterfeit Intelligence Bureau since March 2015 and launched
its product to the market in the second half of 2015.
Contact
CheckToCashUp®
Dmitri Iljushin
CEO
ChecktoCashup Ltd.
+372 505 7865
dmitri.ilijushin@checktocashup.com
or info@checktocashup.com.
CheckToCashUp
More information about
ChecktoCashup Ltd. can be found
at www.checktocashup.com
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KURZ
LEONHARD KURZ Stiftung & Co. KG
KURZ is an international manufacturer of functional and
decorative coatings. KURZ’s hot stamping technology is widely
used: it can be found on packaging, electronic devices and
household appliances, on automotive and mechanical parts,
cosmetics, textiles, furniture and many more applications.
In the field of product protection, KURZ is a world-renowned
supplier of optical security solutions. The company offers
comprehensive concepts for brand protection, brand decoration
and brand communication. The TRUSTSEAL® range of difficult
to copy holographic authenticity features visually enhance the
brand, build consumer confidence, and provide a high level of
counterfeit protection. These optical security features can be
combined with the web-based TRUSTCODE® identification
system.
Solutions
TRUSTSEAL®
TRUSTSEAL® is an optically-variable security device with
high optical brilliance at any viewing angle. TRUSTSEAL® is
easy to communicate, easy to verify and especially hard to
copy. The exact level of protection can be tailored to each
brand owner’s requirements by the incorporation of various
supplementary elements.
TRUSTSEAL® meets the three main criteria of
an effective security feature:
• easy to describe
• easy to identify
• difficult to copy / imitate
KURZ
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TRUSTCODE®
Benefits
Solutions
TRUSTCODE®
Internet-based
Identification System
TRUSTCODE® is a web-based identification, information and communication
system that connects the real world to the virtual. TRUSTCODE® designates
visual authentication labels that are linked to a comprehensive database.
Depending on customer needs, the database contains product information
for end users, data on micro-marketing and product movements for
manufacturers of proprietary goods, and product identification data for
customs. The data linked to the optical signs can be read by mobile phones
with a customized app.
TRUSTCODE® allows visual brand
enhancement to be combined with
mobile information access. The
visual element of TRUSTCODE® is
an image, produced by means of hot
stamping technology, which serves
as both an optical security element
and a decorative eye catcher on
brand name packaging. Additional
elements could be bar codes, logos,
printed features and serial numbers.
All of these images can be scanned
by a cell phone to provide access
to a wide variety of information. End
consumers, retailers or customs
officials can verify the authenticity of
the product via the TRUSTCODE®
system. The purchaser can also
retrieve further data, such as loyalty
programs, product information or
interactive games. TRUSTCODE®
offers brand owners the ability to
communicate with their customers,
and also access micromarketing
data that allow them to address very
specific target audiences and provide
them with tailored offers. It also
enables brand owners to trace the
path of the product throughout the
entire supply chain. All product code
queries are logged, analyzed and
evaluated by the identification system.
Brand owners can access these
reports at any time, thereby
giving them greater insights into
the movement of their product
and allowing them to more easily
recognize, for example, parallel sales.
LEONHARD KURZ and adorsys are
providing the high-security server
infrastructure that enables 24/7
access to this data.
KURZ
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About the Security Solution Provider
About KURZ
KURZ is a worldwide leader in hot stamping and coating technology
with over 4,500 employees. KURZ develops and manufactures
decorative and functional coatings that are applied to carrier foils and
employed for a wide variety of products: for automotive components,
cell phones, TVs, washing machines, furniture, packaging, books,
textiles, bottle labels, bank cards and lots more.
KURZ coatings decorate products, enhance brands, label goods,
protect surfaces and prevent counterfeiting. Moreover, KURZ inserts
optical elements with digital functions, linking the visual to the virtual
world.
Contact KURZ
LEONHARD KURZ Stiftung & CO. KG
Schwabacher Str. 482
90763 Fuerth, Germany
Phone +49 911 71 41-571
Fax +49 911 7141-507
www.kurz.de
www.brand-enhancement.com
SICPA
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NXP
Securing your valuable brand assets with the Identification
industry’s #1 chip supplier
NXP Semiconductors N.V. creates secure connections and
infrastructure for a smarter world. Having shipped more than 20
billion contactless RFID (Radio Frequency Identification) and NFC
(Near Field Communication) microchips, NXP is the Identification
industry’s #1 semiconductor supplier. The company holds top
positions in eGovernment, bank cards, smart mobility cards,
RFID-NFC tags and authentication, NFC readers, and NFCenabled smartphones. NXP is known for driving technology,
and consistently introduces new solutions that share the vision
of its customers and key partners across the value chain. The
company holds an extensive portfolio of more than 9,000 issued
and pending patent families, and is an active leading participant
in standardization and regulation bodies, like those of GS1, ISO /
IEC, and the NFC Forum.
NXP RFID-NFC Solutions
The next step in brand protection
Wireless RFID-NFC tags have unique digital identifiers, making it
easier to track a product on its way through the supply chain and,
at the same time, verify authenticity and ensure quality. NXP’s full
suite of high-performance battery-less chip solutions are based
on established international standards that ensure maximum
compatibility with all reader devices. Based on specific needs,
brand owners can choose between short range NFC (Near Field
Communication) as well as longer-range RFID (Radio Frequency
Identification) tagging solutions, readable from centimeters up to
a few meters. The level and type of security required depends on
the nature of the product, the supply chain and its vulnerabilities.
Hence NXP microchip products are available with different levels of
data protection, addressing a whole range of security requirements
from base protection to cryptographic operations.
NXP’s chip solutions within the NTAG®, ICODE® and MIFARE®
families are being interfaced into the WCO IPM anti-counterfeiting
platform, providing secure authentication for brand owners, supply
chain partners and customs officers alike. Building a chain of trust,
products can be quickly and reliably authenticated at different
points in the distribution chain by NFC enabled reader devices.
On top, NXP offers its customers complete service solutions and
extensive implementation support.
NXP Semiconductors
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MIFARE®
Solutions
NTAG®
Meeting your specific brand protection needs with NFC
Building on NXP’s long-standing leadership in NFC, the NTAG21x passively powered
microchip solutions fully comply with NFC Forum tag specifications and work
seamlessly with NXP’s NFC reader chips, which are used in more than 90 percent
of all NFC-equipped mobile handset models. NTAG21x microchips can store NDEFformatted data, making them compatible with every NFC enabled phone and the
entire ISO/IEC 14443 infrastructure for contactless smartcards. NTAG21x portfolio
features best-in-class RF performance, a range of memory sizes and smart built-in
features such as the NXP originality signature. With NTAG21x, brand oowners can
effectively execute item-level authentication and traceability strategies through the
supply chain all the way through the ‘last mile’ to the consumer.
Meeting your brand protection
needs with NFC - also with
advanced security options
NXP’s MIFARE is the world’s
leading application development
platform for contactless smartcards,
smartphones, and other valuable
products. In total, more than 1.2
billion people have access to MIFAREbased systems in over 70 countries.
The current portfolio includes all the
building blocks for complete MIFARE
applications, from cards to tags to
reader devices, and NXP supports
every transaction with the most
advanced security functions available
today. MIFARE chip solutions are fully
compliant with the international ISO/
IEC 14443 standard, can have NFC
Forum compliance and also common
criteria certification up to EAL5+. They
address a whole range of security
requirements from base level to
advanced cryptographic operations,
supporting all product authentication
requirements.
ICODE® and UCODE®
Meeting your brand and channel protection needs with RFID
NXP’s ICODE and UCODE RFID chip solutions lead the RFID industry, providing
next-generation security and enhanced privacy. They deliver robust track-andtrace functions along the supply chain and are used for product authentication,
too. The ICODE and EPC-compliant UCODE families work over mid to long
range distances (up to 10 meters) so brand owners can track and trace at multipack and item level, whilst uniquely authenticating their products at item level.
NXP RFID solutions can also support secure cryptography.
NXP Semiconductors
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About the Security Solution Provider
About
NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPI) enables secure
connections and infrastructure for a smarter world, advancing solutions
that make lives easier, better and safer. As the world leader in secure
connectivity solutions for embedded applications, NXP is driving
innovation in the secure connected vehicle, end-to-end security &
privacy and smart connected solutions markets. Built on more than 60
years of combined experience and expertise, the company has 45,000
employees in more than 35 countries. Find out more at www.nxp.com.
ICODE, NTAG, MIFARE and UCODE are trademarks of NXP B.V.
References
Apple OEM, Bosch, Continental, Ericsson, Gemalto, Giesecke &
Devrient, Huawei, Hyundai, Kona, Nokia Networks, Panasonic,
Samsung and ZTE
Contact
NXP Semiconductors
NXP Semiconductors Austria GmbH,
Mikron-Weg 1, 8101 Gratkorn, Austria
Telephone: +43 3124 299 – 0, E-mail: rfid.info@nxp.com
NXP Semiconductors
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PopimsCode
Our mission: Make the world a safer place!
In the past, each authentication technology required a specific
authentication tool. Our philosophy is the absolute contrary.
One unique tool: the smartphone
Customs officers cannot deal with different tools, each one
being specific to different types of products or documents
and to different brands. For the general public, it’s even
more obvious: why buying a specific tool to authenticate a
good bottle of wine at the other end of the world if a simple
smartphone can do the job?
Solutions
ShiningFlakes
It’s a completely new technology, very simple to implement
and cost effective. There is no available method to reproduce
these security devices. The patent has already been delivered
in the USA and will be in other countries. Shining Flakes
mixed randomly in a transparent varnish is the unique
signature of each security device.
This signature is printed anywhere on the product, e.g.
below the code.
Strong authentication
is done with a standard
smartphone.
Several acquisitions are
made within seconds to
catch the signature, which
is compared to the one
stored in the Authentication
Database
PopimsCode
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Technologies
Our main technology is
3DShiningFlakes, but we also develop
many other security devices of lower
level. Our customers may combine them.
Main
Products
Stickers
Our stickers get automatically
destroyed when anyone attempts to
remove them from the original product,
packaging or document. The range
comprises a large variety of products,
including rolls and sheets of stamps.
Plastic Cards
Reams of coded paper
Wine capsules
Each page comprises a PopimsCode
that is already enlisted, ready to
be integrated in a database. The
basic product is blank, ready to be
customized by any office printer, but
our recommended converters are at
your disposal to deliver customized
letterheads.
Two different type of blank cards are
available: cards containing only the
signature, for customers wishing to
print themselves the Identifier of their
choice, and pre-enlisted and ready
to use cards blank containing the
complete PopimsCode device. All our
blank cards may be customized using
any standard plastic card printer.
One of our Recommended Suppliers
proposes capsules containing shining
flakes. blank capsules, that are ready
to be customized according to your
needs, or any type of other finalized
products.
Services
Bracelets - Easy to attach through
buttonholes, this bracelet will protect
textile and many other products when
there is a hole. It can be removed very
easily by cutting the rope, ore even
easier by detaching the transparent
plate from the PopimsCode signature,
which will definitely destroy it.
PopimsCode
We provide services that enable our
customers to improve their market
knowledge, fight counterfeiting, fight
burglary, fight document fraud, secure
Intranets, controll things, retreive lost
items, and serve their clients better.
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About the Security Solution Provider
About PopimsCode
Our clients may develop the whole service internally, and choose
freely their integrators, their converters or other PopimsCode
manufacturers, and all their suppliers. We want them to benefit
of all supplier’s competition.
We license integrators who design and market their own services
worldwide. Some are granted exclusive rights for product or
document categories and countries.
Our revenue is exclusively the royalties paid by final clients and
integrators, that include the use of the technology, of our free
smartphone applications, and of our switchboards, in charge of
transmitting authentication queries to our clients servers.
We believe all market information belongs exclusively to our final
clients, and of course do not market any kind of big data.
Police and customs organization of all democratic states may be
given for free PopimsCode Application SDK that they may integrate
in their own applications. Recommended suppliers may propose
additional devices for codes acquisition or printing.
Contact PopimsCode
Franck Guigan
franck.guigan@popimscode.com
Phone +33 6 14 63 93 36
http://popimscode.com
PopimsCode
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ScanTrust
Stop Counterfeits, secure supply chains, restore trust
ScanTrust is committed to making it possible for a Secure
2D barcode to be placed on every product/packaging
in the world, empowering customs agents, supply chain
inspectors and consumers around the world to verify if the
products they use are genuine. The Company aims to
achieve this with the first integrated cloud-based solution
securely connecting products and packaging to the Internet,
enabling laar track and trace and large-scale authentication
and traceability, secure, simple and cost-effective by driving
massive engagement across manufacturers, supply chains,
retailers and billions of consumers.
Solutions and Services
Protecting Against
Counterfeiting
ScanTrust
A number of QR Code-based solutions have emerged in the last
few years, and most of them claim to offer a solution against
counterfeiting. But the reality is that none of the existing solution
is at the same time truly secure against counterfeiting, and easy
to verify. ScanTrust has built a Software as a Service solution built
around its patent-pending, breakthrough technology of the world’s
first secure, copy-proof QR code.
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The Company
The team
and our
brand
values
The management team combines
deep understanding of the industry,
unique expertise in the underlying
core technology of secure graphics,
business acumen and experience
managing complex B2B sales and
the ability to deliver SaaS and mobile
products on tight schedules.
Solutions and Services
ScanTrust Secure Codes
The ScanTrust secure codes can be used to:
•
•
•
authenticate products and protecting brand owners from the counterfeit market,
track and trace products throughout the supply chain by multiple stakeholders, as well as
enable direct interactions with consumers in an ‘offline-to-online’
digital format.
The QR codes can be scanned using mobile devices and the authenticity of
which can be quickly verified using dedicated mobile applications by ScanTrust.
Once a Secure QR Code has been scanned, the software will provide a
real-time response to the user in the field concerning the authenticity of the
product. The scan data is then captured and immediately visualized on the
cloud software, from which brand owners will be able to track movements of
the goods as they proceed through the supply and distribution chain. When the
ScanTrust application is used by an end consumer, the scan acts as a trigger to
drive a direct, secure engagement between the brand owner and the consumer
at or post the point of sale in a mobile environment. Brand owners will be
able to gain useful insights into consumers over time, allowing them to market
directly to their customers as a result.
ScanTrust
To date, the Company has raised
~$1.4 million in seed funding from
one venture capital firm, two strategic
partners in the packaging industry, as
well as a group of renowned business
angels. ScanTrust has been able to
hire a team of software engineers
to advance the development of its
core technology and web/mobile
platforms, as well as build a sales
presence in China. The Company
strives to deliver a unique, secure and
scalable solution in becoming the first
“Internet of Packaging” company in
connecting products, brand owners
and end consumers in the most
secure and cost-effective manner.
We believe that every person in the
world should know if the products
they use are genuine or not. Which is
why our raison d’etre is to make it so
by putting a secure code on
every product in the world.
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About the Security Solution Provider
About ScanTrust
ScanTrust was incorporated in January 2014 as a Swiss
SA, and is headquartered in the Innovation Park of EPFL
in Lausanne, Switzerland. The headquarter is where the
research and development of the core technology takes place.
ScanTrust also has a sales and product development office in
Shanghai, China, strategically located to drive commercialization
in Asia. Since its inception, the Company has made significant
progress in taking its initial business idea to building a strong
management team and a viable business model based on
market feedback. Furthermore, ScanTrust has continued to
refine its technology and developed a robust software solution
that has received market validation.
The ScanTrust core leadership team has a combined 40
years of experience in creating anti- counterfeiting technology,
international sales and business development, and building the
largest B2B retail, fast-moving consumer goods (FMCG) supply
chain platform in China. The Company’s founder and CEO/
CTO, Dr. Justin Picard, is a recognized leader and pioneer in
the anti-counterfeiting technology industry. Justin holds over
20 patents and has invented a number of secure graphics
solutions that are used to secure billions of consumer
products and documents around the world. Justin was
involved as a Technology Pioneer at the World Economic
Forum, and served for 5 years on the WEF Global Agenda
Council on Illicit Trade. He is also a Network Member of
Global Initiative against Transnational Organized Crime,
and a member of the OECD Task Force on Illicit Trade.
In addition, both Nathan J. Anderson (Co-founder and
Chief Revenue Officer) and Tobias Kars (Vice President
of Product Development) have extensive business and
product development experience, respectively, in China,
which remains a primary target market for the deployment
of the ScanTrust solution.
Contact ScanTrust
EPFL, Innovation Park,
PSE-D 1015, Lausanne, Switzerland.
Phone: +41 22575 3855
http://scantrust.com/
ScanTrust
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SECURIKETT®
Ulrich & Horn GmbH
One-Stop-Shop for global product security
and brand protection solutions
▶ Patented tamper evidence technologies
▶ High availability data center for all related IT services
▶ Proven expertise in implementation and integration
▶ Active member of global standard organisations
and industry related organisations
SECURIKETT® is not only a highly specialised security
printing company. SECURIKETT® is your complete solution
provider for global product security and brand protection in
the field for many industries and products.
The core competence of SECURIKETT® is to make genuine
products identifiable and traceable. Starting in production
and packaging lines over shipping and supply chains. And
finally for your customers in shops, at home or for business
purposes.
Solutions
SECURIKETT®
CODIKETT®
Sophisticated security labels and seals
The ultimate IT supplement to security labels & seals
• Not cloneable tamper evidence
• Authentication
• Identification: Variable code
printing and data management specialist
• Online verification through unique codes for
multiple stakeholders
• Supply chain integrity
• Illicit trade detection
• Enabling end-to-end marketing
SECURIKETT
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Best practice
implementation
Integration of SECURIKETT® solutions into existing
supply chains and business processes
Unique
Unique CODIKETT® codes build the
SECURIKETT®
backbone for any serialisation, coding and
security labels
inquiries from different stakeholders
applied on single

items / products
Package
aggregation
captured with
scanners / cameras
(CODI TRACK)
Package
aggregation
captured with
scanners / cameras
(CODI TRACK)
Figure 1:
How does it work? Serialisation,
coding, implementation from
shop floor level to every
stakeholder in the market
References
and Success
Stories
SECURIKETT
Want to know more about real implementations
at big and smart brands? With a few questions
we will be able to send you just the right case,
which fits best to your requirements. Please
follow the QR code.
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About the Security Solution Provider
About
SECURIKETT®
Securikett is a young company that looks back to a history of more
than 140 years. Securikett Ulrich & Horn GmbH is part of the Ulrich
group (www.ulrich.at), which can look back on a long tradition of label
printing: The original company was founded by August Ulrich in 1868 in
Vienna as an engraving and stamp company.
Securikett provides a wide portfolio of security print products, and
related IT solutions. Codikett® is the proprietary web based verification
system for customers of Securikett, and Num-X is the in house
software, to manage the complexity of variable code and data printing.
Contact
SECURIKETT®
SECURIKETT ULRICH & HORN GMBH | IZ-NÖ SÜD | STRASSE 10 |
OBJEKT 48 | A-2355 WR. NEUDORF
Telephone: +43 2236 677 925-0 | Email: office@securikett.com
www.securikett.com
www.codikett.com
SECURIKETT
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SICPA
Enabling Trust
Founded in 1927 and headquartered in Lausanne, Switzerland,
SICPA is a global provider of secured identification, traceability
and authentication solutions and services.
With 3,000 staff of over 50 nationalities and offices and factories
on five continents, we provide technologies and services in
more than 180 countries.
We are a trusted security provider and adviser to governments,
central banks, high-security printers and industry.
Every day, governments, companies and millions of people
rely on us to protect the integrity and value of their currency,
personal identity, products and brands.
Solutions
Track and Trace
Security Inks
Our tailored solutions and services integrate multi-layered
material and digital security features to ensure product
and supply chain integrity for around 80 billion products
annually. We have experience of working with sovereign
governments in implementing production monitoring,
product authentication, tracking & tracing systems,
data management systems, which successfully protect
the legitimate economy, consumer health, collection of
excise taxes and fight illicit trade. Our clients also include
industry sectors as diverse as healthcare, pharma, food
& beverage, fast moving consumer goods, luxury goods
and spare parts.
At the core of our security expertise are highperformance security inks and security features that
protect 140 billion banknotes printed annually and
value documents from the threats of counterfeiting and
fraud. Our product range includes inks developed for
specific printing processes as well as solutions adapted
for varnishing and theft deterrence systems.
SICPA
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Solutions
SICPATRACE
®
MULTIPLE LINES OF DEFENCE
SICPATRACE® delivers to Governments
a proven and comprehensive system to
secure tax collection, protect consumers
and fight against fraud by establishing
multiple lines of defence and combining
material and digital security features
such as:
• Encrypted unique code affixed on or applied to each product during production;
• Multi-level overt, semi-covert,
covert and forensic material-based
security on tax stamps or direct marking;
• Proprietary audit devices for product authentication and secure traceability, from production to the point of sale, for law enforcement officers;
• Software applications running on smartphones allowing consumers to authenticate the security features and to verify codes;
• Secure data consolidation and business intelligence reporting;
• 24/7 maintenance, servicing
and operations;
• Management of the import process and prevention of illicit exports through specific “export” marking
SICPATRACE® ADDRESSES THE
NEEDS OF ALL STAKEHOLDERS
• It helps regulatory bodies to monitor product supply chains;
• It helps industries by reducing unfair competition from illegal
products and by reducing the threat of product liability claims from dangerous counterfeits, thus providing them with conditions for fair and sustainable growth;
SICPA
• The platform is easily integrated into the production process which leads to greater acceptance by manufacturers.
4 FUNCTIONAL LEVELS
LEVEL 1 Create Product Identity
LEVEL 2 Create Product Authentication
LEVEL 3 Create Product History
LEVEL 4 Create Intelligence
DELIVERING VALUE
SICPATRACE® solution delivers value by:
• Enhancing tax collection;
• Monitoring legitimate production;
• Helping to identify counterfeit products;
• Providing controls to curb potential smuggling from production to point-of-sale;
• Tracing potential points of diversion into illicit markets (e.g. carousel fraud);
• Complying with internationaL legislatory requirements, such as the Framework Convention on Tobacco Control (FCTC) Protocol;
• Empowering law enforcers (including Customs officers) by
providing inspection devices capable of real time identification of illicit products;
• Empowering consumers to authenticate products;
• Providing Governments with an
independent and trustworthy data source to validate declarations;
• Gathering reliable data for Governments enabling business intelligence and providing law enforcement with court-admissible evidence
Production monitoring, label application,
and codes activation
Data mining, data analytics and
Business Intelligence
Secure, unique, encrypted labels coding SICPA Sheet-to-Sheet machine
SICPAMOBILE® for inspectors to authenticate
product and transfer data to central database
SICPASMART® applications enable product
authentication by consumers
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Contact SICPA
41 Avenue de Florissant,
1008 Prilly, Switzerland
Tel: + 41 21 627 55 55
security.solutions@sicpa.com
www.sicpa.com
SICPA
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Sproxil
Making Counterfeiting Unprofitable™
Sproxil is a global leader in product protection and consumer
engagement solutions, empowering consumers to actively avoid
inauthentic products and helping legitimate companies maintain
brand trust and reputation. The company pioneered Africa’s first
and most widely used SMS-based product verification system
– Sproxil Defender™ – and is endorsed by governments in
Nigeria and Kenya for its impact in the fight against dangerous
counterfeiting. The award-winning technology also provides
brands with opportunities to engage directly with consumers
and obtain valuable market data for driving smarter business
decisions. With offices across Sub-Saharan Africa and Asia,
Sproxil provides unmatched local market expertise and support.
Sproxil is WCO IPM Network Connected and a GS1 India
Solution Provider for Bar Codes.
Solutions and Services
Combating Product
Counterfeiting
and Engaging
Consumers
Directly
Sproxil is a global leader in building trust
across supply chains with solutions that
emphasize consumer engagement. Our
products are designed to meet specific
market and industry needs around the world.
Sproxil
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Solutions
Benefits
SPROXIL
DEFENDER™
Sproxil Defender™ is a point-of-sale
product verification solution that
empowers consumers to use any
mobile phone to instantly identify
genuine products in the marketplace
and grow the trust they have in their
favorite brands.
Every Sproxil Defender product has an
official Sproxil security label. At point of
sale, consumers simply scratch or peel
the tamper-evident layer on the label
to reveal a unique code that can be
verified by mobile app, SMS text, call
center or online. By sending the code
to Sproxil, consumers immediately
receive verification of their product
and can make the purchase with
confidence.
SPROXIL
CHAMPION™
Sproxil Champion™ is a flexible pointof-sale consumer rewards solution
with built-in fraud protection that
empowers brands to offer consumers
convenient opportunities to earn and
redeem gratifying rewards from the
brands they desire. Sproxil Champion
is also available as a bespoke solution
for distributors to help brands ensure
distributors receive genuine products
and earn rewards for their trust.
Sproxil Defender
• Grow sales by recovering
market share lost to counterfeiters
and competitors.
• Strengthen brand reputation
by protecting consumers from
counterfeit products.
Sproxil Champion
• Gain deep insights on consumer
purchasing and distributor supply
patterns in real time – optimize
marketing spend across multiple
products to boost sales and
reduce costs.
• Rapidly modify marketing
campaigns to benefit from
changing consumer preferences
using a flexible solution that
delivers highly-targeted instant
rewards directly to consumers
to create brand loyalty and grow
brand advocacy.
Sproxil Informer
SPROXIL
INFORMER™
Sproxil Informer™ is a robust track and
trace system that helps brands secure
and monitor their global supply chains,
from the manufacturer through the
warehouse to the retailer and all points
in-between, with optional consumer
engagement to provide true end-toend security.
Sproxil
• Significantly improve security
across the entire supply chain
by providing end-to-end visibility.
Cut down supply chain fraud,
including counterfeiting, diversion,
theft and illegal parallel imports.
• Provide manufacturers,
distribution network agents and
retailers with critical information
to make smarter supply chain
decisions and reduce cost.
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About the Security Solution Provider
About Sproxil
Sproxil uses mobile technology and a proprietary fraud detection
platform to launch secure, data-driven consumer engagement
programs globally. Sproxil’s solutions are deployed by multinational
manufacturers and brands across multiple industries to prevent supply
chain fraud, amplify brand awareness, and optimize marketing spend.
With teams of experts in Africa, Asia and America, Sproxil has executed
projects across five continents and has the ability to offer services in
over 100 countries worldwide.
Recognized as an innovator instrumental in the battle against
counterfeiting, Sproxil has earned numerous awards and honors,
including the 2009 Clinton Global Initiative Outstanding Commitment
Award, the 2010 IBM SmartCamp Boston Award, and the U.S. Patent
and Trademark Office’s 2013 Patents for Humanity Award. Most
recently, Sproxil won the Interface Health Excellence (IHX) Challenge
and Frost & Sullivan’s 2015 Enabling Technology Leadership Award.
The company was also named the most innovative healthcare company
in the world by Fast Company Magazine, ranking #7 overall.
Sproxil is ISO 9001 and ISO 27001 certified.
References
Contact Sproxil
52 Roland Street, Boston, MA 02129
team@sproxil.com
+1 209 877 7694
http://sproxil.com/
Sproxil
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Security Solution Providers Report
tesa scribos®
As a full subsidiary of tesa®, tesa scribos® GmbH is part
of tesa SE, a company in the Beiersdorf Group.
Since being established in 2001, the company has become
synonymous with expertise in the fields of security and
identification, focusing on counterfeit protection, grey market
protection, product tracing, warranty fraud protection and
anti-tampering devices. With years of experience in the
conceptual design, development and implementation of
customer-specific product protection measures, tesa scribos®
offers a comprehensive customer advisory service, practicable
security concepts and effective protection technologies for
manufacturers of original products.
Solutions
tesa scribos
Solutions
®
tesa scribos®
tesa scribos® provides a broad portfolio of in-house developed, patentprotected security technologies and efficient security concepts in order
to be able to offer a tailor-made solution for every challenge. These
worldwide unique solutions are exclusively offered by tesa scribos®,
developed and produced in Heidelberg, Germany, and designed solely
for trademark owners. tesa scribos® effective security technologies are:
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tesa®
trust & trace
The tesa® trust & trace technology
combines a physically secure product
coding system with leading-edge track
& trace systems. It allows highly efficient
product tracing as well as logistics
and brand protection using detailed,
reliable data. Through the tesa® trust &
trace system brand owners are able to
prevent counterfeiting and trade on the
grey market and to optimise distribution
processes at the same time.
Solutions
tesa PrioSpot®
With tesa PrioSpot®, each individual product is assigned a uniquely generated
code that can also be used for product tracing. This makes it possible to check
both the authenticity and authorised distribution of the product. tesa PrioSpot®
is a polymer label containing various visible and hidden security features. Each
PrioSpot® security label is inscribed on up to seven different visible and hidden
verification levels simultaneously. Some of these features are clearly visible,
other features are covert and can only be seen using a special reading device.
As each tesa PrioSpot® contains an individual code that is directly connected
to one single article, each product is given a unique identity and can be
protected and verified reliably. Since only tesa scribos® is in possession of the
special inscribing technology, the labeling cannot be reproduced, neither using
printing techniques nor holographic technology, and is therefore highly secure.
tesa
VeoMark®
tesa VeoMark offers efficient counterfeit
protection with clearly visible, item-unique
coded labels. Each tesa VeoMark® is
inscribed individually using the tesa
VeoMark® imaging technology. Like this
each product is given its own identity,
so to speak, just like a passport. The
security code, unique to each article,
is inscribed on the security label and
inseparably linked to it.
®
tesa scribos®
tesa®
connect &
check
tesa®
SecuritySealing
tesa® SecuritySealing offers a broad
range of adhesive security tapes and
security labels for product and transport
packaging, reusable containers and
pallet cages. An optical effect when
items are first opened provides proof of
unauthorised opening or tampering.
Individual Combinations of
tesa scribos® Technologies
tesa scribos® provides a combination
of brand protection and interactive
online verification. Consumers,
retailers and investigators can verify the
authenticity of a product by themselves
at any time. tesa® connect & check is
based on the tesa scribos® security
solutions such as tesa PrioSpot®
or tesa VeoMark®.
One key focus of tesa scribos® lies on
strategic consulting. Every customer
and every product has individual needs
that have to be considered to find the
optimum solution for every requirement.
The security technologies of tesa scribos®
can be customized regarding security
features as well as regarding the design.
A customer-specific combination of
different technologies is the key to a
reliable security solution.
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About the Security Solution Provider
About tesa scribos®
tesa scribos® offers a comprehensive customer advisory service,
practicable security concepts and effective protection technologies
for manufacturers of original products. With a focus on strategic
consulting tesa scribos® develops customer-specific solutions for all
kinds of markets and products such as spare car parts, electronic
components and consumer electronics, wine and spirits, chemicals,
luxury goods, pharmaceuticals and cosmetics.
Customers of tesa scribos® include leading global companies such
as Bosch, Castel, Continental Aftermarket, Danfoss, Mammut, Motor
Service International (MSI) and Sennheiser. tesa scribos® solutions
include tesa PrioSpot®, tesa VeoMark®, tesa® connect & check, tesa®
trust & trace and tesa® SecuritySealing. To even more effectively fight
counterfeit and grey market trading, tesa scribos® joined the World
Customs Organization (WCO) and is also connected to their Interface
Public Members (IPM) anti-counterfeiting program. Through the
connection between the tesa scribos® solutions and the WCO’s online
tool, customs officers get essential information that enable them to
distinguish between genuine and fake products.
Contact tesa scribos®
tesa scribos GmbH
Sickingenstrasse 65
69126 Heidelberg
Germany
Phone: +49 (0) 6221-33507-17
E-mail: customer-service@tesa-scribos.com
www.tesa-scribos.com
tesa scribos®
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World Customs Organization
www.wcoipm.org +32 22 09 95 02
Rue du Marché 30, B-1210 Brussels, Belgium
ipm@wcoipm.org