the testimonial

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W+D Quality Services
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Train + Excel
More efficient envelope production
thanks to comprehensive training
Customer testimonial
Cenveo
Stamford, Connecticut,
USA
Cenveo invests
in W+D Training
Envelope expert Cenveo relies on W+D training program
Based in Stamford, Connecticut, Cenveo is a leading global supplier of customized printing, packaging, labeling and
envelope solutions. After acquiring National Envelope Corporation in 2012, more than one quarter of all envelopes
manufactured in the USA come from Cenveo. As one of the top direct mail producers in America, the company is
recognized as a leading source for direct mail programs, database management and mailing services.
Cenveo’s Kirksville, Missouri, operation uses W+D model 102 and W+D 202 envelope converting machines to
produce both transactional and direct mail envelopes. In the past, whenever new potential operators and adjusters
were hired, they were trained on the job by their more senior colleagues during actual production. This method
of training did not pay off because in this specific long-run production environment, changeovers are seldom and
trainees simply don’t get a lot of practice in changing these particular machines. This created a great deal of anxiety
as to whether they were actually doing things right. Furthermore, the results of training were highly dependent on
the approach of the trainers, who are also responsible for production and trainees’ individual skill levels. As a result,
their in-house training efforts did not achieve the trainee development and production results they expected and
needed. “For this reason, we really had to take a different, more structured approach to training and developing our
employees and decided to have a factory-certified trainer from W+D come in to train our operator and adjuster
trainees,” explains Jerry Smith, Plant Manager of Cenveo’s Kirksville, Missouri, plant. “The advantages we see with
W+D’s professional approach to training is a highly skilled machine model-specific trainer who has deep knowledge
of the machine and best operating practices and can also inform us about the latest developments and updates that
are available for our W+D 102 and 202 machines and how these updates can contribute to better performance and
machine efficiency.”
Consistent contents
The most important thing for Smith, who has been with Cenveo for 37 years, however, is the consistency of the
messages to the trainees. “You just don’t get that using your own people by training on the fly. With a W+D trainer,
you are literally setting time aside and the trainees are 100% engaged in the training. Each time our W+D trainer
comes in, - and it has been twice so far –, the message to all our trainees is on-point and consistent and the W+D
trainer employs standard best practice procedures, which in Cenveo Kirksville’s case focused on changeovers. This
takes out a lot of the guesswork and trial and error,” Smith explains.
W+D trainers utilize both theoretical and practical training methods with the added benefit that the practical training
takes place on Cenveo’s own W+D 102 and 202 production machines. Usually, three people are trained at a time
over the course of four to five full-day training sessions. In this case, a machine is actually set aside specifically for
training to ensure that every trainee gets the opportunity to make changeovers and setups without the pressure of
being “in production.”
“Having W+D do the training is definitely a great option if you don’t have the means to do the training yourself. It
really speeds up the learning process and gets the trainees to an effective level a lot more quickly. It generally takes
around six months to a year before an adjuster can make size changes and print changes effectively without any
help. Professional training significantly reduces the time that this takes,” Smith explains. “We are very impressed with
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the W+D trainer, Jochen Frada, as he is very knowledgeable and has outstanding technical skills. Our employees also
really appreciate his professional approach and his patience.”
More knowledge = greater confidence = higher productivity
To further improve productivity, W+D has also offered Cenveo a special audit program. The objective here is to learn
whether machine functions suffer from extraordinary wear and tear. “In the future, we are planning to have an audit
done before we begin with training to make sure that excessive wear isn‘t impairing production or preventing the
machine from being set properly. After all, we don’t want our people to spend more time fixing things during training
than doing the actual training,” Smith emphasizes.
“It is not hard to see the growth in knowledge and confidence and this
growth in trainee confidence, which translates directly into more efficient
changeovers and machine set-ups which results in higher productivity.
“In fact growing confidence in our trainees is probably one of the most
important things I see,” says Jerry Smith. Before the training, our people
are hesitant and reluctant to work on something and just not very sure
of themselves. However, after the training received from W+D, they are a
lot more confident, a lot more sure of the settings and consequently less
reluctant to move things. Now they understand where it’s supposed to be.
So their confidence level goes up. Confidence in themselves and the results
of their work is the hallmark of a good adjuster. If you have a trainee who
has received poor training, with lots of gaps in their knowledge, sooner or
later they will get into trouble with the machine and won’t be able to get
out of it. That costs the company a lot of valuable time,” he concludes.
Jerry Smith – Plant Manager
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Winkler +
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W+D Locations
Winkler+Dünnebier GmbH
Sohler Weg 65
56564 Neuwied – Germany
t. +49 2631 840
f. +49 2631 84577
[email protected]
w-d.de
Winkler+Dünnebier GmbH
Location Löhne
Brückenstrasse 95a
32584 Löhne – Germany
t. +49 5731 7440
f. +49 5731 744199
[email protected]
w-d.de
POEM PreOwnedEnvelopeMachines GmbH
Sohler Weg 70
56564 Neuwied – Germany
t. +49 2631 345386
f. +49 2631 946103
[email protected]
w-d-poem.de
W+D North America Inc.
11300 West 80th Street
Lenexa, KS 66214 – USA
t. +1 913 4929880
f. +1 913 4920691
[email protected]
w-d.de
W+D Asia Pacific Sdn. Bhd
(Co No: 762144A)
No: 860, 8th Floor, Block A2
Leisure Commerce Square
No: 9, Jalan PJS 8/9, 46150 Petaling Jaya
Selangor, Malaysia
t. +60 3 78654883
f. +60 3 78654882
[email protected]
w-d.de
w-d.de
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