Healthcare Sector Press Erlangen, Germany, April 3, 2013 AudiologyNOW! Conference, April 3 – 6, 2013 in Anaheim Siemens Motion Hearing Aid Family with Innovative Technology and a New Design New, slim housing for even more discretion and wearing comfort Versatile, high-performing and rechargeable Extraordinarily natural sound and improved speech intelligibility Siemens just introduced the newest models of their successful Motion series at the American Academy of Audiology’s (AAA) “AudiologyNOW!” conference in Anaheim, California. Three of the four housing forms in this series, which is particularly popular among more experienced hearing aid wearers, have become slimmer, which makes them even more discreet and comfortable to wear behind the ear. In addition, all of the Motion hearing systems are now available with the newest generation of Siemens’ own BestSound Technology, called Micon. Micon was developed as part of Siemens’ Healthcare Initiative Agenda 2013. The technology enables not only better speech intelligibility and directional hearing, but also additional automatic settings, which results in an especially natural sound and increased wearing comfort. The Motion hearing systems have been on the market since 2008 and have become one of the most popular Behind-the-Ear hearing aid families, particularly with experienced wearers. Motion hearing aids are suitable for mild to profound hearing loss and can be connected to modern communications and consumer electronics devices wirelessly by remote control. They also synchronize wirelessly in cases where both ears are equipped with hearing devices – a technology developed by Siemens that recently won the German Future Prize, awarded by the German President. Furthermore, the SX and PX device versions have the option of running on either regular or rechargeable batteries. If the rechargeable battery option is selected, the hearing aids are simply placed in the charger, called eCharger, Siemens AG Wittelsbacher Platz 2, 80333 Munich, Germany Corporate Communications and Government Affairs Head: Stephan Heimbach Reference number: H201304.015e tp Healthcare Sector Gebbertstrasse 125, 91058 Erlangen, Germany Page 1/3 Siemens AG Press Release overnight and are ready to use in the morning. The new Motion models are also distinguishable from previous models in appearance. The housings were made distinctly slimmer, so they are now even less conspicuous and more comfortable to wear behind the ear than before. At the same time, the M and P models were provided with an integrated audio shoe, which enables connectivity with additional devices. For example, a separate microphone can transmit sound directly into the hearing aid. The hearing impaired person can therefore understand his or her partner, teacher or tour guide wearing the microphone especially clearly and distinctly. Because many hearing impaired people suffer from tinnitus, Siemens has equipped the Motion series with a special tinnitus program. Depending on the ambient sounds, it generates an individually adjustable noiser or masker, which distracts from the tinnitus while concurrently accentuating speech. Motion hearing devices are available in various performance levels and 13 different colors. The housing is dustproof, protected against dampness and interchangeable. A hearing aid professional can exchange the housing if, for instance, the wearer’s taste in colors changes. All of the operating elements, the audio shoe and the battery compartment can be specially secured, so that children, for example, cannot open them by accident. Today, Motion has become a favorite with hearing impaired children and young adults because of its versatility and wearing characteristics. The new slimmer housing also makes it an even better fit for babies’ ears. Launched in November 2011 by the Siemens Healthcare Sector, “Agenda 2013” is a two-year global initiative to further strengthen the Healthcare Sector’s innovative power and competitiveness. Specific measures will be implemented in four fields of action: Innovation, Competitiveness, Regional Footprint, and People Development. Contact for journalists: Siemens AG, Media Relations Erika Weigmann, Tel.: +49 9131 308-3449 Email: Erika.Weigmann@siemens.com A press picture is available at http://www.siemens.com/press/AudiologyNOW-2013 Reference number: H201304.015e tp Page 2/3 Siemens AG Press Release Follow us on Twitter: www.twitter.com/siemens_press The here mentioned products are not commercially available in all countries. Due to regulatory reasons the future availability in any country cannot be guaranteed. Please contact your local Siemens organization for further details. The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 51,000 employees worldwide and operates around the world. In fiscal year 2012 (to September 30), the Sector posted revenue of 13.6 billion euros and profit of around 1.8 billion euros. For further information please visit: http://www.siemens.com/healthcare. 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